Adam & Eve Franchise Cost, Profit & Failure Rate 2024

If you’re intrigued by the growing retail industry that focuses on personal wellness and relationships, the Adam & Eve franchise may be the ideal business venture for you.

As a leading name in the adult boutique market, Adam & Eve offers a wide variety of products that cater to mature audiences.

Whether you’re a seasoned entrepreneur or exploring the world of franchising for the first time, this article will provide you with a detailed look at what it takes to become part of the Adam & Eve franchise family. From investment information to the support and training provided, we’ll cover all the necessary aspects to assist you in making a well-informed decision.

Adam & Eve Franchise

About Adam & Eve History

Adam & Eve Stores is the biggest seller of adult products in the country. Adam & Eve, founded in 1970, is one of the oldest brands in the fast-changing adult market. This company gives entrepreneurs a unique chance to work in a profitable area of business.

In Hillsborough, Adam & Eve started as a mail-order contraceptive service in 1972. The franchise began 16 years ago. Thanks to good conditions and a helpful environment, the franchise has kept growing. Now, the Adam & Eve Stores Franchise has 61 locations. These stores get help from support people and a retail store website, bringing customers to the locations.

Adam & Eve is the top name in the lingerie and erotica business. Since 2005, the company has been franchising. They have made their franchising better to give full help to franchisees.

This includes training at the beginning and throughout, help with picking a place and negotiating a lease, and assistance with long-term growth and daily work.

Adam & Eve Franchise Model

Initial Franchise Fee$30,000
Initial Investment$171,050 – $350,700
Area RequirementN/A
Total Outlets80

Why Should You Franchise With Adam & Eve?

Why Should You Franchise With Adam & Eve

Their System of Operation: Adam & Eve has been in business since 1971. It has been franchising since 2005, with a system that keeps getting better.

Their Support: The company will help with picking a place, negotiating a lease, and reviewing each shop.

Their Service: Franchisees will get special Adam & Eve products and access to certain vendors.

Adam & Eve Franchise Revenue & Profit

The revenue and profit of the Adam & Eve franchise can vary depending on the size of the outlet, its location, operating expenses, labor costs, and more.

Unfortunately, the company has not revealed the financials of its franchises, so the profit and revenue of the Adam & Eve franchise are not known.

However, we do know that Adam & Eve company made $71.8 Million in revenue in the year 2022, which tells the company might be in good standing.

Failure Rate Of Adam & Eve

Franchised Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the Franchised outlets:

  • In 2015, the growth rate was (3)/61×100≈4.91%
  • In 2016, the growth rate was (5)/64×100≈7.8%
  • In 2017, the growth rate was (3)/69×100≈4.34%

According to the above-mentioned data, there is no failure rate for franchised outlets as the outlets at the end of the year increased during the span of 3 years.

We can see that the franchised outlets for Adam & Eve grew from 2015 to 2017, showing a growth rate between 4.91% and 4.34%. 

Training And Support

Adam & Eve Training And Support

The company gives franchisees the right to run one or more Adam & Eve Stores in an approved place. They use a unique mark and system. Franchisees can expect to be open for business within 90 days after finding their location.

Once the right place is found, franchisees can hire a general contractor to build the store. The company offers a full package for the inside of the store, including design, furniture, and fixtures. All of these things are carefully chosen to make the shopping experience better.

Aspiring entrepreneurs in the retail franchise realm have choices like Redbox Franchise, Foot Locker, Five Below Franchise, Walmart, and Uptown Cheapskate to consider.

Adam & Eve Comparison

CompanyAdam & EveBath & Bodyworks
Founded In19701990
Initial Investment$171,050 – $350,700  $100,000
Total Outlet801600
Annual Revenue$71.8 Million$7.882 Billion

Frequently Asked Questions 

Does Adam & Eve offer franchising?

Yes, Adam & Eve offers franchising and is one of the nation’s largest marketers of adult products.

How much does the Adam & Eve franchise cost?

An initial investment required to open an Adam & Eve franchise is $171,050 – $350,700, with a franchise fee of $30,000.

How many locations does Adam & Eve has?

There are currently 105 stores in 21 states of the United States, Canada and Peru.

Who founded Adam & Eve?

Phil Harvey and Tim Black founded Adam & Eve in 1970

Where is Adam & Eve headquartered?

Adam & Eve is headquartered in Hillsborough, North Carolina, United States

2 thoughts on “Adam & Eve Franchise Cost, Profit & Failure Rate 2024”

  1. What kind of discounts are offered for veterans that want to start and can you be much more specific on the total cost to begin the franchise so that a bank can be approached for the business loans.
    Carl munsey

    • Hii, as far as we know Adam & Eve does not offer veteran discounts. And you will need between $171,050 – $350,700 as initial investment for this business. You can refer to our article for more in-depth information on total cost.


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