Alta Mere Franchise Cost, Profit & Failure Rate 2024

The Alta Mere franchise is a brand owned and managed by the Moran Family of Brands, which owns several successful brands other than Alta Mere.

The Alta Mere franchise, in particular, is specialized in car and truck audio products and accessories. 

More recently, they’ve also focused their activity on safety accessories, and they’ve begun providing their customers with dash cams, GPS, and collision avoidance sensors.

Alta Mere Franchise
Alta Mere Franchise

Alta Mere is a franchise, meaning that you are allowed to launch your own Alta Mere business, selling and installing Alta Mere products on your customers’ vehicles.

If you are interested in this franchise, in this article, you’ll find any information you need.

About Alta Mere Franchise

As we’ve mentioned, Alta Mere is part of the Moran Family of Brands, which includes several brands like Mr.

Transmission, Milex, and SmartView, all providing accessories and services for vehicles. Alta Mere is specialized in automotive window tinting and car and truck accessories. 

Alta Mere has always been focused on its growth: the franchise program is part of it.

They’ve developed a proven business system to achieve financial goals, and they share this system with their franchisees.

When you apply for the Alta Mere franchise program, you become part of the family, and you are provided with anything you need to succeed.

History Of Alta Mere

Alta Mere is a division of Alta Mere Industries Inc, a company active in the sector of auto aftermarket. The company was founded in 1986 but began franchising only in 1993. 

During the ’90, the auto industry grew in North America, and new products and technology became available.

The market of cars was no longer limited to car sales, but a new market opened: a wide range of car and vehicle accessories became available, and drivers started equipping their vehicles with them.

Alta Mere saw an opportunity and began focusing its business on this new sector: the car aftermarket industry.

Since the ’90s, Alta Mere has been providing what they call Toys for your car.

Not only do they sell accessories, but they also install them on their clients’ cars and vehicles and help maintain them properly.

Today, the car aftermarket industry is still growing, meaning that there is still a high demand for this service.

This all means that Alta Mere is today one of the most promising franchises available.

Alta Mere Franchise: Business Model

Alta Mere is a company that provides car accessories to its customers. They deal with sales, installation, repair, and maintenance.

They are also open to new franchise applications.

Company nameAlta Mere
Business ModelFranchise Car accessories provider
Initial Investment$130,000 – $160,000
Franchise Fee$30,000
Royalty fee10%
Ad royalty fee$100 per month
Number of units20 +

How Much Does It Cost To Open A New Alta Mere Unit?

How Much Does It Cost To Open A New Alta Mere Unit

As happens with all franchises, the initial investment required to launch a new Alta Mere unit includes the initial franchise fee and the start-up costs.

In this case, the franchise fee is $30,000, while the start-up budget includes the cost of the location, design, equipment, supply, and advertising and amounts to between $100,000 and $130,000

That said, the total initial investment, including the franchise fee, would be between $130,000 and $160,000.

The franchise fee isn’t the only fee that this franchise requires.

There are also two types of ongoing fees: a 7% royalty fee and an advertising fee that amounts to $100 per month. They are both calculated on your gross revenue.

Alta Mere Franchise: Requirements

The Alta Mere franchise program sets some specific requirements: you need to demonstrate a liquid capital of $60,000 and a net worth of $120,000.

Additionally, the Alta Mere franchise program requires potential franchisees to have prior management experience and a strong passion for the automotive aftermarket industry.

Alta Mere Franchise Revenue & Profit

Alta Mere has not revealed the profit and revenue figures to the general public. However, you can try to find the revenue and profit of the Alta Mere franchise by requesting the Franchise Disclosure Document from the company.

Failure Rate Of Alta Mere

Franchised Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the Franchised outlets:

  • In 2017, the failure rate was (1)/13×100≈7.69%
  • In 2018, the growth rate was (1)/12×100≈8.33%
  • In 2019, the failure rate was (1)/13×100≈7.69%

According to the above-mentioned data, we can see that the franchised outlets for Alta Mere grew only in 2018, showing a growth rate of 8.33%. Earlier, the company showed a failure rate of 7.69% in 2017 and 2019.

Alta Mere Franchise: Terms of Agreements and Renewal

The franchise contract with Alta Mere is 20 years long.

After that, if you want to keep your Alta Mere business, you’ll need to pay a renewal fee which amounts to $2500.

Alta Mere Franchise: Training and Support

The peculiarity of the Alta Mere Franchise is the great training and support the company provides to its new franchisees.

The training program is offered to all new collaborators and includes the following:

  • assistance in hiring employees, 
  • assistance in site selection, 
  • help in the negotiations, 
  • vendor programs, 
  • pre-opening assistance,

The training is articulated in 2 weeks of field training and one week of classroom training.

Alta Mere Franchise: Obligations and Restrictions

The obligations and restrictions set by Alta Mere are meant to maintain the high-quality standards of the company and the brand.

Your Alta Mere business is yours, and you can manage it as you like, but you are constantly required to maintain some quality standards.

Make sure to read your franchise contract to know what these quality standards are. 

If you don’t meet the quality standard, you may not be allowed to renew your franchise contract and the end of the terms of the agreement.

Alta Mere Franchise: Financial Assistance

Alta Mere does not provide in-house financial assistance, but they have relationships with firms that can assist you in funding your new business.

Financial assistance is offered to fund the franchise fee, inventory, and equipment expenses.

For those looking to open a franchise in the automotive service industry, possibilities include  Express Oil ChangeAutoZoneMAACOGrease Monkey, and Ziebart franchises.

Alta Mere VS Express Oil Change

CompanyAlta MereExpress Oil Change
Founded in 19861979
Franchise fee$30,000$35,000
Royalty fee10%5%
Initial Investment$130,000 – $160,000$200,000


The Alta Mere franchise presents a fantastic opportunity for aspiring entrepreneurs.

One of the key benefits of becoming a franchisee with Alta Mere is the unparalleled support system they provide.

Not only do they offer comprehensive training and guidance, but they also extend financial assistance to help new franchisees get their business off the ground.

This financial support is managed through third-party firms and serves as an added advantage for franchisees who may need additional funding to launch and grow their franchise.

In addition to these valuable resources, Alta Mere is a well-established brand with a proven track record of success. 

This means that franchisees have the opportunity to tap into the company’s expertise, resources, and customer base.

By joining the Alta Mere franchise family, franchisees can leverage their investment and maximize their chances of success.

Whether you are a seasoned business professional or just starting out, Alta Mere provides the tools and support you need to succeed as a franchisee.

Alta Mere Franchise: FAQs

Is Alta Mere a Franchise or Chain?

Alta Mere is a franchise. The franchise program started in 1993, and new units have been opened every year.

Who is the owner of the Alta Mere Franchise?

Alta Mere is owned and managed by the Moran Family of Brands.

How many Alta Mere units are there?

There are more than 20 Alta Mere franchise units spread throughout the United States.

Is Alta Mere a good investment?

Alta Mere is a good investment because you are never left alone during the process.

Alta Mere has a lot of experience, both in the field of car service and in franchising. They help throughout the entire setup of your business and during its growth.

Is the Alta Mere franchise worth it?

The Alta Mere Franchise requires quite a high initial investment, but it can still be worth it.

First of all, financial assistance is provided so that you can get some help in funding your new investment.

Other than that, Alta Mere is a promising business because the market demand for this type of service and products is high in the United States.

Where is Alta Mere headquartered?

Alta Mere is headquartered in Orland Park, Illinois, United States.

Reference: Alta Mere Franchise Costs and Franchise Info for 2022 | Franchise Clique

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