Amul is a Small-scale franchise that has proven to be a profitable investment model for entrepreneurs.
Massive commercial enterprises have been seen reaching out to smaller businesses throughout the country.
Amul Franchisee is one such platform that dominates the Indian dairy industry. This well-known organization assists small businesses by joining them through a franchise arrangement.
The Amul Franchise Agreement, as well as its potential benefits, will be discussed in this article.
About Amul franchise
Amul, or Anand Milk Producers Union Limited, is an Indian dairy cooperative established in Anand, Gujarat.
The Gujarat Cooperative Milk Marketing Federation Ltd, founded in 1948, manages the trademark.
Amul has grown to become India’s largest food brand and has expanded into international markets. Amul goods are currently being found in over 20 countries.
The company is expanding its operations by offering franchises, just like other large corporations, to stay afloat in the market.
Amul Company’s franchise is available to anyone in 50 states. This business started with a small investment.
Franchises are the sole distributors of products. They are the company’s outlets, placed in marketplaces, hospitals, train stations, and other areas inside the town.
There are two versions of the Amul franchise. The first one is Amul Preferred Outlet, and the second one is Amul Railway Parlor, and Amul Kiosk are some formats available. Amul Ice-Cream Scooping Parlor is another option.
About Amul franchise
|Investment||5- 6 lakh|
|Area Required||300 square feet|
|Franchise Fee||2 lakhs|
|Model||Ice Cream Parlor|
Product Delivery and Margin in the Amul Franchise
Amul’s wholesale agents are in charge of providing the company’s whole product line. Amul’s products have included dairy products, pouch milk, and ice creams.
Every product has a different margin. The company has promised a 2.5 percent margin on pouch milk, a 20% margin on ice cream, a 10% margin on milk products, and a 50% margin on recipe-based categories such as sandwiches, ice cream scoops, hot chocolate drinks, and others.
History of amul
- In 1946, the company was founded.
- Anand is the company’s headquarters (Gujarat)
- Milk is the first product.
- The Amul Company is one of India’s most well-known and successful businesses. This company sells various food products on the market, and the demand for Amul company products is always high.
- Amul is gradually expanding its network by awarding franchises.
The success of Amul had a significant impact on the Indian dairy industry. Amul is offering franchisees the opportunity to earn money without sharing income or paying royalties.
They would provide ambitious entrepreneurs with a stable source of income and help the Indian dairy industry flourish.
The Amul brand is, admittedly, suited to the city’s or town’s moderate and lower-middle-income neighborhoods.
Amul’s Scooping Parlor franchise is an excellent option among all the franchise models because it offers an extensive range of dairy and fast food items.
Frequently Asked Questions
Is it financially viable to launch an Amul franchise?
Yes, the monthly turnover of Amul might be in the range of Rs 5 lakh to Rs 10 lakh
How much security must the franchisee provide to Amul?
Brand security of 50,000 rupees must be provided to Amul by the franchisee. It is a non-refundable security deposit.
Who is the Amul company's owner?
Tribhuvandas Patel founded Amul.
Amit Gupta is the founder of DrFranchises – a digital marketing agency that helps brands rank better on Google Maps through local SEO strategies. Amit has over 11 years of experience in digital marketing, SEO, email marketing, and social media marketing. He’s also the owner of multiple franchises and has helped countless brands achieve success online. When he’s not working, Amit can be found playing with his dog.