Burt Baskin and Irv Robbins formed the Baskin-Robbins ice cream parlor chain in 1953. The Dunkin’ Brands Inc. family of businesses includes Baskin-Robbins Franchise.
About Baskin Robbins
It aims to be the world’s largest ice-cream chain, with more than a million locations worldwide.
In 60 countries, there are 6,000 sites. Quality Ice Cream, the Middle East’s premier ice cream brand that also offers a wide variety of Indian food items, is India’s largest ice cream chain store.
Baskin Robbins Franchise Model
Before purchasing a Baskin Robbins franchise in India, keep the following information in mind:
| Investment | Rs. 20,00,000 |
| Area Required | 400 sq. ft. |
| ROI | 35% |
| Agreement Period | 5 years |
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Targeting & Segmentation:
Classification
• Demographics
– People of all ages
– Groups with a higher middle and high income
• Geographical details
This ice cream franchise can be started in any city.
– Shopping malls
– A high-traffic location
Choosing a goal
– Wealthy and upper-middle-class people
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Distribution & Wholesalers:
Baskins Robbins works with master franchises and unit franchises for distribution.
Providers:
To maintain quality standards, a limited number of suppliers are chosen.
Relevant performance factors include:
The following factors contribute to the success of the ice cream franchise Baskin Robbins:
- New flavors and innovations
- Image of the Company
- Quality assurance and customer support
- A worldwide presence
- A fantastic delivery network
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FAQs (Frequently Asked Questions)
What is the ROI of the Baskin Robbins franchise?
35%
Is the Baskin Robbins franchise successful?
Yes.