10 Best Franchise Mapping Software 2024

As a franchise owner, you know that having the right sales mapping software is essential for keeping your business running smoothly.

With an optimized territory plan in place, you can ensure that your sales reps are covering all of their assigned areas and maximize opportunities for increased sales.

In fact, according to Harvard Business Review, territory optimization can result in up to 7% revenue growth.

However, with so many sales mapping software options available, deciding on the best one for your business can be difficult.

To help you narrow down your choices and make an informed decision, we’ve created this comprehensive guide featuring 10 of the top franchise mapping software solutions currently available.

Let’s dive in!

10 Best Franchise Mapping Software
10 Best Franchise Mapping Software

What Is Franchise Mapping Software?

Sales mapping software is designed to help franchise owners improve their business operations by integrating sales data with geolocation information.

This software allows users to visualize customers, leads, and territories on an interactive map. In addition, the software can provide insights into customer behavior and predictive analytics.

Different options in the market focus on different features and benefits.

For example, some offer territory optimization capabilities that allow businesses to optimize their sales territories for maximum efficiency.

Others may provide heatmap visualization so that franchises can identify areas of opportunity or where customers are engaging with their brands on a deeper level.

The right sales mapping software for franchises should be tailored to fit your specific needs.

It should be able to integrate with other systems, such as customer relationship management (CRM) or marketing automation platforms (MAPs), and deliver insights to help you make data-driven decisions.

Check Out Best Franchise Analytics Software

Also Check The 10 Best Franchise CRM Software

10 Best Franchise Mapping Software

As mentioned earlier, there are dozens of sales mapping software solutions on the market.

To help you narrow down your choices, we’ve compiled a list of 10 of the top franchise mapping software solutions currently available.

Here’s a closer look at each solution:

1. Badger Maps

Badger Maps is widely regarded as one of, if not the best, franchise mapping software solutions available.

It offers an intuitive and comprehensive suite of features that make it easy for franchise owners to manage their territories and maximize sales opportunities.

With Badger Maps, users can view customer locations on an interactive map and measure distances between customers to quickly plan their routes.

The software also has powerful optimization tools to help users identify territory designs that will drive the most efficient routes and enable them to monitor the performance of each area.

Furthermore, with Badger Maps’ live traffic updates, users can adjust their routes in real time when they encounter delays or other unexpected events.

Badger Maps is also compatible with a wide range of CRMs, spreadsheets, and calendars, so franchises can easily sync data from multiple sources.

This saves time and eliminates the need for manual data entry or manually creating sales territories.

Additionally, Badger Maps is highly affordable and comes with a 7-day free trial period so that you can test out the software before fully committing to it.

Overall, Badger Maps stands out as one of the top sales mapping software solutions for franchises due to its array of features, including territory optimization tools, route planning capabilities, live traffic updates, compatibility with multiple systems, and affordability.


  • Route planning, optimization, and territory segmentation
  • Sales territory visualization, colorization, filtering, and heat mapping
  • Lead generation
  • CRM integration
  • Live traffic updates


  • Business: $49/user/month
  • Enterprise: $95/user/month

2. BatchGeo

If you’re looking for an easy-to-use yet powerful franchise mapping software solution, BatchGeo is an excellent choice for businesses of all sizes.

This free mapping platform lets businesses quickly convert their spreadsheets into interactive maps that can be shared with stakeholders and easily embedded in websites.

All you have to do is copy and paste your data into the software, choose your map view, and you’re good to go.

BatchGeo users can also take advantage of basic mapping features for sales territories, including the ability to find hot spots, cold zones, and trends in their data.

This makes it easy for them to drill down and discover insights geographically. For instance, they can quickly see the number of sales or total sales value per state, region, or other areas.

The software also provides insight into customer behavior through heat maps and street view overlay, so businesses can identify areas where customers are most likely to purchase.

So not only does BatchGeo provide a convenient way to visualize sales data, but it also helps users to gain valuable insights and make better decisions.

BatchGeo is an effective and intuitive franchise mapping software solution that offers easy-to-use tools and features that can help businesses optimize their sales territories and maximize revenue growth.

Best of all, it’s free to start, so there’s no financial commitment required unless you decide to upgrade for additional features.


  • Sales data visualization
  • Embed maps on websites
  • Heat maps and street view overlay
  • Native app with built-in filtering capabilities
  • Turn-by-turn driving directions


  • Free: $0/month
  • Pro: $99/month

3. eSpatial

For those willing to pay a premium for modern features and reliable customer support, eSpatial is an excellent choice for marketing mapping and strategic analysis.

This advanced software solution allows franchises to consolidate multiple datasets from spreadsheets, databases, CRM, ERP, and POS systems into interactive live territory maps.

eSpatial claims to reduce drive time by up to 30% through its sophisticated routing tool that minimizes travel times and reduces fuel costs.

The software also makes it easy to visualize and analyze multiple layers of data with various customizations like proximity analyses, heat maps, bubble maps, and more.

For franchisees, this makes it easy to identify new leads and determine which territories are most profitable.

The software also boasts powerful territory management features, including territory segmentation and alignment, market analysis, performance tracking, and more.

Users can visualize and analyze critical data via pins, heatmaps, and ZIP code maps.

You can also design, optimize, or realign territories using weighted balances or workloads, which helps ensure that your sales teams are running as efficiently and productively as possible.

eSpatial integrates with Salesforce, which makes it easy to transfer data between the two systems.

The software also has a mobile app that allows users to access their maps on the go, so they can stay connected with their customers no matter where they are.


  • Territory segmentation & Alignment
  • Market analysis
  • Performance tracking tools
  • Heatmaps & ZIP Code mapping
  • Weighted balances/workloads for territory optimization


  • Mapping: $1,495/year
  • Mapping & routing: $2,495/year
  • Mapping & territories: $4,995/year
  • Complete solution: $9,995/year

4. Xactly AlignStar

Designed specifically for sales operations and sales leadership, Xactly AlignStar is an advanced franchise mapping software solution that helps businesses align their strategies and operations with their desired goals.

It provides a comprehensive suite of features to help companies optimize their territories and drive more efficient routes, uncover opportunities, and create achievable future targets.

Xactly AlignStar’s Territory Optimization feature enables users to seamlessly visualize their customer and prospect data in one platform while creating equally attainable yet ambitious future targets to hit.

The software’s sales territory visualization tool also comes with powerful filters, colorization, and heat mapping capabilities, so users can easily view the performance of each area and identify any potential gaps or areas of opportunity.

The software further integrates sales data into its projections, allowing businesses to make more informed decisions when allocating resources or crafting strategies.

Additionally, Xactly AlignStar’s alignment report card will provide a grade on current sales territory alignment based on set metrics so companies can quickly assess if it is optimized for their business.

With its comprehensive suite of features such as sales territory visualization, alignment report cards, and more, Xactly AlignStar is one of the best franchise mapping software solutions available today.


  • Territory optimization and visualization
  • Alignment report cards
  • CRM integration
  • Data projections
  • “What if” scenario analysis


  • Available upon request

5. Maptitude

If you’re not particularly tech-savvy and are looking for a more user-friendly solution, Maptitude is the perfect franchise mapping software for you.

This powerful GIS tool helps users create custom sales territories, analyze geographic information, and communicate their insights.

With its library of global maps at your disposal, you can easily spot hidden opportunities, see where sales are highest, and understand exactly where your customers are located.

Maptitude also allows businesses to import data from multiple sources like Google Maps and KML/KMZ files, so they can see external data on the map in addition to their own.

This ensures that franchises have an accurate view of their customer base and territory performance.

Maptitude also offers powerful analysis tools that enable businesses to uncover trends and predict future performance based on past data.

With Maptitude’s intuitive user interface and robust feature set, companies can save time on manual data entry or creating sales territories while gaining access to powerful optimization tools that help them make better decisions when allocating resources.

Furthermore, it is highly affordable and comes with a free trial period, so businesses can test the software before investing money into it.

Maptitude is an excellent choice for franchises looking for an easy-to-use yet powerful sales mapping software solution that enables them to optimize their territories and increase efficiency across the board.


  • Map creation
  • Analysis tools
  • Customizable colors and symbols
  • Heat mapping capabilities
  • User-friendly interface


  • Starts at $420/year

6. Yellowfin

Yellowfin extends beyond the usual mapping software solutions available to franchises.

This powerful business intelligence and analytics platform offers a comprehensive suite of features that enable companies to gain insights into their customers, optimize sales territories; plan routes more efficiently, and track performance in real-time.

One of the major benefits of Yellowfin is its open marketplace. It connects businesses with various tools and services such as geocodes, Salesforce, MailChimp, Zendesk, and many more.

This makes it easier for franchise owners to integrate data from multiple sources in order to build custom maps.

If you don’t see your favorite tool or service listed, Yellowfin also has a developer API that enables users to build custom connections with their own in-house databases.

With this integration, businesses can quickly access the data they need and create detailed maps that provide actionable insights into customer behavior.

Using Yellowfin’s sophisticated suite of features, businesses can effectively identify areas of opportunity or engagement with customers on a deeper level.

Through its action-based dashboards, users can view customer locations on interactive maps and measure distances between customers to quickly plan their routes — all while optimizing territories for maximum efficiency.

Even though Yellowfin is less sales-oriented than the other mapping software solutions mentioned above, it is a powerful business intelligence (BI) and analytics tool that tells meaningful stories about customer behavior and trends so franchise owners can make informed decisions.


  • Data storytelling and collaboration
  • Automated data discovery
  • Action-based dashboards
  • Developer API
  • Connection marketplace


  • Available upon request

7. Maptive

Maptive is a powerful mapping software solution for franchises. It enables them to create custom maps and understand their geographic data, transforming any spreadsheet data into customized Google Maps in minutes.

With Maptive, users can create heat maps, territory maps, demographic maps, color-coded pin maps, and optimized routes with directions — all while being highly secure as the entire platform is browser-based and cloud-protected by 256-bit SSL encryption.

In addition to these features, Maptive offers robust filtration tools that can help you gain customer insights and leads.

The “average sale” filter allows businesses to target high-value leads based on their purchasing history or frequency of sales.

This feature helps franchisees optimize their territories while focusing on the outlets or areas most likely to generate revenue.

The mapping software also allows users to share interactive maps with stakeholders within their organization or outside of it.

This allows teams from different departments and locations to collaborate effectively on territory optimization and lead generation projects.


  • Heat maps, territory maps, demographic maps, color-coded pin maps
  • Optimized routes with directions
  • Robust filtration tools
  • Share interactive maps with stakeholders

Highly secure platform


  • 45-Day Pass: $250/45 days
  • Pro: $1,250/year
  • Team: $2,500/year
  • Enterprise: Custom pricing

8. Map Business Online

Map Business Online is one of the leading mapping software solutions for franchises.

It provides an extensive set of features that helps franchises to visualize and analyze data, explore new markets, optimize logistics, manage sales territories, and more.

The software’s powerful mapping engine lets users quickly visualize customer locations and create advanced sales territories.

Additionally, Map Business Online offers an array of market analysis tools, such as multiple drive time queries and heat maps, so that businesses can gain valuable insights into their target markets.

By leveraging this feature, companies can better understand customer behavior and identify hot spots or cold zones within their territories.

Map Business Online also has built-in route optimization capabilities that enable users to plan their routes in the most efficient manner possible.

With this feature, users can easily create multi-stop routes with time windows so they know exactly when to arrive at each location.

Plus, the software allows you to share maps or edit them collaboratively in real time so that everyone on your sales team is on the same page.

Map Business Online is an ideal solution for those who only need relatively affordable mapping software but still want access to advanced features like market analysis and route optimization.

On the other hand, if you’re looking for a more comprehensive mapping solution, you’ll be better off investing in a different option.


  • Business map visualization
  • Market analysis tools
  • Route optimization and multi-stop planning
  • Real-time editing capabilities
  • Drive time queries


  • Standard: $500/user/year
  • Pro: $900/user/year

9. Mapline

If you’re just looking for a stripped-down tool for basic territory and sales mapping tasks, Mapline is an excellent choice.

It’s designed specifically with franchisees in mind, allowing them to easily plot territories and plan routes.

This handy software solution comes with a range of features, such as the ability to draw boundaries, create heat maps, monitor performance, and more.

These capabilities can be used to monitor how well a franchise is performing or plan the most efficient routes for sales reps.

Mapline makes it easy for businesses to upload their existing spreadsheet data and quickly overlay it onto a map of their area.

This allows them to visualize their clients by geography or other criteria, making it easier to plan territories or optimize routes for sales reps.

Furthermore, franchisees can share these reports with stakeholders or embed them in websites.

The software also allows for the assignment of various data points to map pins, making it easier to track and analyze performance.

With powerful reports, dashboards, and dynamic charts, Mapline makes it simple to keep an eye on what’s happening.

Best of all, any data or maps created in this system can be stored for future use – allowing you to keep your data up-to-date and ready for use.


  • Plot territories and plan routes
  • Draw boundaries and create heat maps
  • Share reports or embed them in websites
  • Assign data points to map pins
  • Performance reporting through dashboards and dynamic charts


  • Available upon request

10. Geopointe

If your sales team relies on Salesforce for their customer data, our final pick for the best franchise mapping software – Geopointe – might be just the thing for you.

This AppExchange app integrates Salesforce data with Google Maps to enable locations on Salesforce, allowing users to analyze and manipulate data.

Geopointe’s features are divided into four categories: sales, operations, executives, and marketing.

In the sales category, users can schedule and optimize trips, check in and log meeting notes, and generate routes.

The operations category allows for territory management, mass update records, and geographic searching/data analysis.

In the executive suite category, Geopointe provides detailed insights into performance data with customizable reports, metrics, and visualizations.

And for marketing, it has features for creating geographically targeted campaigns and campaign results analysis.

Geopointe’s user-friendly interface makes it easy for anyone – regardless of technical skill – to use this powerful mapping software solution without any prior experience or knowledge.

If you’re already using Salesforce and need to visualize sales data, Geopointe is the perfect choice.


  • Schedule trips and optimize routes
  • Check-in and log meeting notes
  • Territory management
  • Mass update records
  • Geographic searching and data analysis


  • $70/user/month

Comparison Of Top 10 Mapping Software

NameYear FoundedFree TrialPricingCapterra RatingHeadquarters
Badger Maps2012Available$49/user/month4.6San Francisco, California, USA
BatchGeo2006Free plan availableFree; $99/month4.7Portland, Oregon, USA
eSpatial1997Available$1,495/year4.8Dublin, Ireland
Xactly AlignStar1988AvailableAvailable upon request4.2Bedford, Massachusetts, USA
Maptitude1995Available$420/year4.8Newton, Massachusetts, USA
Yellowfin2003AvailableAvailable upon request4.6Melbourne, Victoria, Australia
Maptive2010Available$1,250/year4.4San Francisco, California, USA
Map Business Online1996Available$500/user/year4.5Cornish, Maine, USA
Mapline2008AvailableAvailable upon request4.8Naperville, Illinois, USA
Geopointe2006Available$70/user/month5.0Irvine, California, USA

Wrapping Up

Territory mapping has always been around in some form or another. In the past, it used to be performed by manual calculation and sketching of paper maps.

However, with the advent of technology, mapping software has become an invaluable tool for franchises.

The ten best franchise mapping software solutions featured in this article are the cream of the crop.

Each offers its own unique features and capabilities, making it easy for businesses to find a solution that meets their specific needs.

Whether you’re looking for basic territory planning or advanced data analysis, there’s sure to be something out there to suit your requirements.

Frequently Asked Questions

Why Do I Need Franchise Mapping Software for My Franchise?

Franchise mapping software can help franchise owners manage and track their territories with ease.

It allows for quick and easy analysis of customer data, helps optimize routes for sales teams, and assists in planning more efficient territories.

All of these factors make franchise mapping software an essential tool for anyone looking to maximize the success of their business.

What Features Should I Look for in Franchise Mapping Software?

When looking for franchise mapping software, it’s important to consider the features that best fit your business needs.

Features like custom geofencing and territory segmentation can help identify and target specific customer segments.

Automated route optimization tools make it easy to plan routes and achieve maximum efficiency while reporting tools provide insights into how territories are performing.

How Much Does Franchise Mapping Software Cost?

The franchise mapping software costs vary depending on the features and functions you need.

Generally, small businesses may only need to invest a few hundred dollars for an entry-level product, while larger companies may require more specialized tools that cost several thousand dollars or more.

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