BMW Franchise

Are you thinking of opening your own car dealer? The investment might be big, but the business could grow quickly and start giving you profit in a short time.

Of course, if you could start with a well-known car brand like BMW, it would be all easier. But is BMW open to franchise?

In this article, we’re taking you through every detail of the BMW company so that you can get to know if and how you can get into business with them as a franchise partner.

BMW Franchise
BMW Franchise

About BMW 

BMW is a well-known car brand. BMW manufactures cars and owns car dealerships all around the world.

BMW cars are known for being top-quality, fast, and reliable cars, and they have models that go from top-quality affordable to luxury cars.

Other than selling cars (and motorcycles), they also give work to a lot of people all around the world: the BMW company counts more than 118,000 employees all around the world.

But can you join them today as a franchise partner and open your BMW car dealer? Keep on reading to find out.

History Of BMW

The history of BMW starts in Germany in 1910 when the name was different: it was called Otto Flugmaschinenfabrik, then renamed Bayerische Flugzeugwerke AG in 1916, and finally became Bayerische Motoren Werke (BMW) in 1922.

The company started as a car manufacturer, and this is still what they mainly do.

The very first product was an engine, but back in the day and after World War I, they also produced household items, farm equipment, and railway brakes.

In 1923, BMW produced its first motorcycle: the BMW R 32. It became the car manufacturer as we knew it today only in 1928, and motorcycles, automobiles, and aircraft engines were its main products during World War II.

After the war, BMW factories were bombed, and because Germany had lost the war, they were banned from making motor engines again, and they survived producing pans, pots, and bicycles. 

The production of motorcycles started again in 1948, and car production in 1952.

During the ‘60s, BMW started building the reputation it still has today as a world-leading car brand.

These days, like many other car manufacturers, BMW is investing in research to create new electric car models.

BMW Franchise Business Model

BMW owns many factories and car dealers. Unfortunately, it is not currently open to franchise partnerships as they prefer opening only directly-managed car dealers.

For this reason, it is impossible to open your BMW car dealer.

Business ModelCar Manufacturer
Franchise FeeNone 
Number of employees 118,000 +
Current Finance€229.527 billion 

How Much Does It Cost To Open a BMW Car Dealer?

BMW opens and manages their car dealers directly at the moment. There is no possibility for any third-party investors to get into the business unless he or she is not hired by the company.

This is why, even if you are assigned to a car dealer store, you are only managing it, and you’re not the owner: the investment, therefore, is not yours.


At the moment, you can get assigned to run a BMW car dealer store only if you are their employee or if you get hired to do so.

Only candidates with experience and good selling and communication skills are assigned to this type of job.

Training & Support

There is no training for franchise partners because BMW is not currently searching for them.

There is, however, training and support offered to the BMW employees who are managing the car dealers around the world on the main company’s behalf.

Obligations & Restrictions

When you manage a car dealer retailer as an employee, as happens with BMW, you need to get orders from above.

Your autonomy as a manager is limited by the obligations and restrictions provided by the company.

This is very different from being a franchise partner: when you are a franchise partner, you have some restrictions that are discussed at the beginning of your relationship with the main company, but then you are the owner of your retail store, and you have full management autonomy. 

Term Of Agreement & renewal

As mentioned, BMW is not currently open to franchise partnerships. There is no detail available on the term of the agreement and renewal.

Financial Assistance

BMW is not currently open to franchise partnerships. When they are open again, they’ll let their candidates know whether or not they’ll provide financial assistance.

Comparison Franchise: BMW VS Volkswagen

Number of employees118,000 +184,000
Franchise FeeNoneUnknown
FranchiseNoOpen to independent repairers and van centers.


Unfortunately, BMW is not currently open to franchise partners. The only way of getting assigned to a new car dealer retail is by getting hired to do so.

However, at this very moment, BMW is not collecting applications for this role.

BMW Franchise: FAQ

Is BMW a franchise or a chain?

Because it is not currently open to franchise partnerships, BMW can be considered a chain.

Who is the owner of BMW?

Oliver Zipse is the current chairman of the board of management, while Norbert Reithofer is the chairman of the supervisory board.

How many people work for BMW?

Between the factories, the car dealers, and the repair center, about $118,000 people all around the world work for BMW.

Is BMW a good investment?

You can’t invest in BMW as a franchise partner. Because BMW is a public company, you could invest by buying its stocks.

BMW’s finances are all healthy, so it could be a good long-term investment.

Is the BMW franchise worth it?

As mentioned many times during this article, you can’t become a BMW franchise partner at this moment. It’s a shame because, if you could, it would definitely be worth it.

Keep on checking our websites and BMW to be the first to know when BMW will open franchise positions in the future.

Reference: Q&A: Does BMW Franchise in the UK? (

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