Crumbl Cookies is a relatively new franchise. It was founded in 2017 and can already count over 600 bakeries.
It’s a business focused on bakeries: they make their own cookies and sell them in their branded bakeries.
If you love bakeries or are just searching for a great franchise opportunity, Crumbl Cookies is certainly a great occasion for you.
The initial investment can seem rather high because you need to set up a whole new bakery, but it is considered worth it because branded bakeries like Crumbl Cookies are often successful.
Furthermore, with a franchise, you can save a lot of money on advertising: this is what can make your Crumbl Cookies investment a good one.
Before investing the money, however, you need to know exactly what expenses you’ll need to face, the franchise’s net worth and any other detail about the franchise company.
That’s why with this article, we’re providing you with anything you need to know about the Crumbl Cookies franchise.
About Crumbl Cookies Franchise
Crumbl Cookies is a bakery franchise chain. They have a weekly rotating menu and a highly recognizable pink box that made the brand very popular in a short time.
Despite the name, the bakeries don’t only sell cookies but also other sweets and ice cream.
The peculiarity of the business is that, other than having traditional bakeries, they also provide at-home delivery services.
History Of The Crumbl Cookies Franchise
Crumbl Cookies was founded in 2017 by Sawyer Hemsley and Jason McGowan. They based their marketing campaign on social media, and it was extremely successful.
It was so successful that the brand became popular very soon, and more and more locations were opened.
In only five years, over 600 Crumbl Cookies bakeries have been opened in the United States.
The originality of the brand was the highly recognizable box, the rotating weekly menu, and above all, the at-home delivery service.
These factors and the successful digital marketing campaign were the main causes of such a huge success and growth.
Crumbl Cookies Business Model
Crumbl Cookies is a franchise bakery chain. They are constantly open to franchise applications so that anyone interested can open a new Crumbl Cookies bakery in their area.
| Business Model | Bakery franchise chain |
|---|---|
| Initial Investment | $205,000 |
| Franchise | YES |
| Franchise Fee | $20,000 |
| Royalty fee | 8% |
| Advertising fee | 2% |
| Number of outlets | 600 + |
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How Much Does It Cost To Open A Franchise Crumbl Cookies Bakery?
The initial investment for opening a new Crumbl Cookies bakery must include the costs for the setting up of the new bakery and the franchise fee.
The costs for the bakery setup – which include rent, location furnishing, equipment, and inventory – are about $180,000.
The franchise fee is $25,000. That said, the initial investment amounts to $205,000.
The franchise fee isn’t the only required fee. There is also an 8% royalty fee and a 2% advertising fee.
Crumbl Cookies Franchise: Requirements
To apply for their franchise program, Crumbl Cookies requires liquid cash of $150,000 or more.
There are also other requirements about the location (position and dimensions) that will be communicated once you apply for the collaboration. In other words, Crumbl Cookies needs to approve your location.
Crumbl Cookies Franchise: Training and support
One of the reasons that make Crumbl Cookies such a successful franchise is that they provide a lot of training and support to their franchisees.
The training is about business management, technical bakery stuff, and marketing.
If you know nothing about the bakery, you can still apply for the franchise program because you can learn anything you need directly from the main company.
Crumbl Cookies Franchise: Terms Of Agreement And Renewal
After you’ve paid the franchise fee, you can keep your franchise Crumbl Cookies bakery forever. However, as we’ve seen above, the franchise fee isn’t the only required fee.
There are also ongoing fees that you need to keep on paying: the 8% royalty fee and the 2% advertising fee.
Crumbl Cookies Franchise: Obligations And Restrictions
When running a Crumbl Cookies bakery, you need to stick to the company recipes.
Furthermore, being a Crumbl Cookie franchise owner, you are restricted when it comes to decisions that concern the look of your bakery or packaging. Other than that, the bakery is yours, and you can manage it as you like.
Crumbl Cookies Franchise: Financial Assistance
Crumbl Cookies does not provide any direct financial assistance. If you need it, you need to try and find it elsewhere.
But make sure to communicate your plans to Crumbl Cookies when submitting your application for a franchise collaboration. Of course, they’ll need to approve your financial plan.
The cookie franchise market offers several opportunities for entrepreneurs, such as the Insomnia Cookies franchise.
Conclusion
The Crumbl Cookies franchise program isn’t the most affordable, but the return on investment can be high in a short time. This is due to the fact that the brand is currently very popular. There are also rumors about Crumbl Cookies being a Mormon Corporation.
Crumbl Cookies Franchise: FAQs
Is Crumbl Cookies a franchise or chain?
Crumbl Cookies is a franchise. If you want to open your own Crumbl Cookies bakery, that is, you can do it, and you can keep exploiting the company’s products, recipes, and brand name.
Who is the owner of Crumbl Cookies?
Jason McGowan and Sawyer Hemsley are currently, respectively, CEO and COO of the company.
How many Crumbl Cookies bakeries are currently there?
There are over 600 Crumbl Cookies currently active in the United States.
Is the Crumbl Cookies franchise a good investment?
The investment is big, but it is considered a good investment, especially now that the Crumbl Cookies brand is so trending.
The social media campaign is very effective: a new Crumbl Cookies bakery open in town will be noticed pretty soon, and clients will be numerous from day one.
Is the Crumbl Cookies franchise worth it?
Despite the initial investment being high, and although there are ongoing fees to be paid monthly, the investment is still considered worth it because it can generate a high profit in a short time.
The reason behind it is the current popularity of the brand. This is the perfect moment to exploit a franchise like Crumbl Cookies.
Amit Gupta is an experienced expert in digital marketing and co-founder of DrFranchises. With more than 11 years of knowledge in franchise digital marketing, SEO, email marketing, and social media marketing, Amit has helped many brands achieve incredible success online. As a passionate entrepreneur and owner of 7 franchises, he continues to study franchise models, looking at costs, revenue, and profitability to guide brands toward profitable growth. When he’s not working on digital marketing, Amit enjoys spending time playing with his beloved dog.