Dairy Queen Franchise

The Dairy Queen franchise is an exciting opportunity for individuals looking to own businesses. As one of the oldest and most well-known fast-food chains in the United States, it holds a special place in many people’s hearts.

However, before taking the plunge into ownership, it is important to understand what comes with owning a DQ franchise. This article will cover the franchise fees, profits and total investments, training requirements and restrictions, renewal policy, and returns on investment.

We will also provide a detailed overview of the franchising program so you can make an informed decision about whether or not owning a Dairy Queen is right for you. Owning a Dairy Queen could be a lucrative investment with the right preparation and due diligence. Let’s dive in!

Dairy Queen Franchise
Dairy Queen Franchise

About & History Of Dairy Queen Franchise Busines

Dairy Queen, or DQ, is a famous American fast-food chain best known for its soft-serve ice cream and other frozen treats. It has been in business since 1940, when it opened its first store in Joliet, Illinois.

The business was founded by John Fremont (J.F.) McCullough and his son Alexander began as a soft serve ice cream stand. The McCulloughs developed and mixed the original formula of their signature soft serve product, which was an immediate hit with customers.

Soon after opening the business, they began franchising it in 1946 to expand its reach.

The chain saw great success over the years with its franchise model and now has more than 6,600 locations worldwide, many of which are in North America. It is a subsidiary of Berkshire Hathaway Inc., owned by billionaire Warren Buffett.

Dairy Queen is well known for its iconic Blizzard Treats – frozen treats blended with various mix-ins like Oreo cookies or peanut butter cups – as well as its classic banana split sundaes and soft serve cones. It also serves hamburgers, chicken sandwiches, salads, and other fast-food items.

The company has launched several marketing campaigns throughout its history, including the “Live Curiously” campaign in 2020, which aimed to promote curiosity and creativity among its customers. It also created a “Celebrate Summer Together” program in 2020 to bring people together during the pandemic.

Dairy Queen is an iconic brand that continues to be popular with customers worldwide. Its franchising model has been key to its success, allowing it to expand its reach and bring delicious soft-serve ice cream treats to millions worldwide!

Check: Insomnia Cookies Franchise

Products From Dairy Queen

  • Blizzard warning (The original creamy, smooth and thick combination of fruits and cookies goodness served upside down)
  • Moolatté Moolatté: (Frozen blended coffee available in Matcha Green Tea, Mocha, Cappuccino, Caramel, Double Fudge, and French vanilla flavors)
  • Royal Treat: Banana Split (Sweet banana covered with fruits and chocolate toppings)
  • Classics: (Vanilla, Double Cocoa Fudge, Strawberry, Caramel Shake, Cones, Dipped Cones, and Sundae)
  • Sandwiches from Dairy Queen and Dilly Bars
  • Cakes for all kinds of essential occasions

Dairy Queen Franchise Model

Investment$1,091,025 to $1,849,625
Initial Franchise Fee$45,000
Royalty fee4%
Total Outlets6,800


Dairy Queen has franchise opportunities in cities across the United States, with general expansion ambitions in more than a dozen states and specific franchises sought in more than 50 cities.

Freestanding, strip malls and mall locations all have different needs.

The Benefits Of Owning A Dairy Queen Franchise

Well-Known Brand

Dairy Queen is a well-known brand. If you decide to open a Dairy Queen in your neighborhood, you won’t have trouble marketing it.

Future Without Dairy

Dairy Queen is paying attention to market trends and changing tastes.

Dairy Queen’s Non-dairy Dilly Bar was introduced last year, a plant-based, gluten-free, vegan ice cream bar for health-conscious customers.

Dairy Queen Comparison

CompanyDairy QueenWendy’s 
Founded In19401969
Initial Investment$1,091,025 to $1,849,625$2,000,0000-$3,000,000
Total Outlet6,8006,500
Annual Revenue$3.6 Billion$1.9 Billion


To summarise, purchasing a Dairy Queen franchise is a resourceful and demanding option, especially for those who want to own a business that has a strong feeling of brand loyalty and creates a high level of income.

Frequently Asked Questions

What is the total number of Dairy Queen franchises?

In the United States and 27 other countries, there are now over 6,800 restaurants.

Does Dairy Queen Offer Franchise?

Yes, Dairy Queen offers franchise opportunities. It is a restaurant franchise specializing in the production and sales of ice cream and dairy products.

How much does a Dairy Queen Franchise Cost?

The franchise fee for Dairy Queen is $25,000 to $35,000, and the total estimated investment ranges from $382,000 to $1.8 million, with liquid cash availability of $400,000.

Who is the Owner Of Dairy Queen?

The Dairy Queen system is owned by Warren Buffet’s holding company, Berkshire Hathaway. The iconic ice cream chain was acquired in 1998 and has since grown to more than 6,400 locations worldwide.

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