Dollar General is a variety shop where all the necessary daily items are available. It is a type of general store but on a more significant level.
If you are willing to Dollar General Franchise, you are at the right place.
You will find all the facts related to this franchise here. We will also assure some beneficial points that will be helpful to you, so let’s begin.
About Dollar General
Dollar General operates shops to provide low-cost products to its customers daily.
They deliver low-priced items from America’s most trusted brands, including food, snack, health and beauty aids, paper products, seasonal items, and much more.
They sell brands such as Energizer, Coca-Cola, PepsiCo, Kellogg’s, General Mills, Procter and Gamble, Nestle, and so on.
In addition, they offer high-quality products for customers with more options to buy products at substantial discounts to national brands. They aim to make shopping a hassle-free experience.
History Of Dollar General
In 1939, Dollar was founded in Scottsville, Kentucky, by J.L Turner and his son Cal Turner. They started with the idea that no store item would cost more than one Dollar.
The idea became a huge success, and J.L Turner owns other locations. After the death of J.L Turner, the company was co-founded as Dollar General Corporation by Cal turner.
Under Cal Turner’s leadership, Dollar General grew to more than 6,000 stores in 2002.
The Company is a leading retailer discount store with more than 17,000 stores in the United States of America.
Dollar General Franchise Model
| Initial Investment | $100,000-$600,000 |
| Franchise-Fee | $20,000-$50,000 |
| Liquidity Capital | $20,000 or more |
| Royalty | N/A |
| Area Requirement | N/A |
| Total Outlets | 17,000 stores |
Business Model Of Dollar General Franchise
Currently, Dollar General doesn’t offer franchise opportunities. However, it is opening the idea of operating franchise stores for selected people, which is typically reserved for those already managing a store.
Can A Dollar General Store Be Opened Online?
No, Dollar General does not offer to open online franchise establishment services.
But they offer affiliate marketing, which allows advertising and selling Dollar general products through their website.
Members of the dollar general affiliate program can earn a 5% fee on all products sold.
Advantage
- Affordable Items
- No-Frills shopping expenses
- Viewed as an essential business
- Huge reputation in the market
Disadvantage
- Expired Products
- Messy Stores
- Minimal Staffing
Training And Support
Dollar General provides both classrooms and ongoing training for the newcomers to ensure that each new owner is familiar with many aspects of managing the store.
The trainer will be in contact with you before and after the location has opened.
This training will also include a full review of comprehensive operations and other related materials created to help you operate your store daily.
Dollar General Store Comparison
| Company | Dollar General Store | 7-Eleven |
|---|---|---|
| Founded In | 1939 | 1993 |
| Initial Investment | $100,000-$600,000 | $50,000 to $1,000,000 |
| Franchise-Fee | $20,000-$50,000 | $1,000,000 |
| Total Outlets | 17,000 | 53,000 |
| Annual Revenue | $10.719 Billion | $78.748 Billion |
FAQ
Who is the CEO of Dollar General?
Todd J Vasos Is the CEO of Dollar General.
Is Dollar General a franchise or Corporation?
Dollar General is a privately owned company, and all Dollar General stores are operated by themselves. So it is not available for franchising & is a Corporation.
How much does a Dollar General franchise cost?
Dollar General does not offer franchises, so no information is available related to its franchise fees.
Amit Gupta is the founder of DrFranchises – a digital marketing agency that helps brands rank better on Google Maps through local SEO strategies. Amit has over 11 years of experience in digital marketing, SEO, email marketing, and social media marketing. He’s also the owner of multiple franchises and has helped countless brands achieve success online. When he’s not working, Amit can be found playing with his dog.