Dollar General Franchise

Dollar General is a variety shop in which all the necessary daily items are available. Basically, it is a type of general store but on a high level.

If you are willing for Dollar General Franchise, then you are at the right place.

You will find all the facts related to this franchise here. We will also assure some beneficial points that will be helpful to you, so let’s begin.

Dollar General Franchise
Dollar General Franchise

About Dollar General

Dollar general operates shops to provide low-cost products to its customers on a daily basis.

They deliver low-priced items, including food, snack, health and beauty aids, paper products, seasonal items, and much more, from America’s most trusted brands.

They sell brands such as Energizer, Coco-Cola, PepsiCo, Kellogg’s, General Mills, Procter and Gamble, Nestle, and so on.

In addition, they offer high-quality products for customers with more options to buy products at substantial discounts to national brands. They aim to make shopping a hassle-free experience.

History Of Dollar General

In 1939, Dollar was founded in Scottsville, Kentucky, by J.L Turner and his son Cal Turner. They started with the concept that no item in the store would cost more than one Dollar.

The idea became a huge success, and J.L Turner also owns other locations. After the death of J.L Turner, the company was co-founded as Dollar General Corporation by Cal turner.

The Dollar General grew to more than 6,000 stores in 2002 under Cal Turner’s leadership.

Currently, The Company is a leading retailer discount store with more than 17,000 stores in the United States of America.

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Dollar General Franchise Model

Initial Investment$100,000-$600,000
 Liquidity Capital$20,000  or more
Area RequirementN/A
Total Outlets17,000 stores

Business Model Of Dollar General Franchise

Currently, Dollar General doesn’t offer franchise opportunities. However, it is opening the idea of operating franchise stores for selected people, but this is typically reserved for those who are already managing a store.

Can A Dollar General Store Be Opened Online?

No, Dollar General does not offer to open online franchise establishment services.

But they offer affiliate marketing, which allows advertising and selling of Dollar general products through their website.

Members of the dollar general affiliate program can earn a 5% fee on all products sold.


  • Affordable Items
  • No-Frills shopping expenses
  • Viewed as an essential business
  • Huge reputation in the market  


  • Expired Products
  • Messy Stores
  • Minimal Staffing

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Training And Support

Dollar General provides both classrooms and ongoing training for the newcomers to ensure that each new owner is familiar with many aspects of managing the store.

The trainer will be in contact with you before and after the location has opened. 

This training will also include a full review of comprehensive operations and other related materials created to help you in operating your store on a day-to-day basis.

Dollar General Store Comparison

CompanyDollar General Store7-Eleven
Founded In19391993  
Initial Investment$100,000-$600,000$50,000 to $1,000,000
Total Outlets17,000 53,000
Annual Revenue$10.719 Billion$78.748 Billion 


Who is the CEO of Dollar General?

Todd J Vasos Is the CEO of Dollar General.

Is Dollar General a franchise?

No, Dollar General is not a franchise. Dollar General operates just like a vast majority of stores.

How much is a dollar general store franchise?

Dollar General Store franchise fee is $20,000-$50,000.

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