Dutch Bros Franchise

The Dutch Bros franchise opportunity provides entrepreneurs with an exciting way to become their own boss. The franchise offers a variety of coffee-based beverages, smoothies, and food items that customers will love.

As well as the great products, the Dutch Bros franchise also comes with excellent support from the franchisor in terms of training and ongoing support.

An important factor when considering any franchise is understanding how much it costs to get started and how profitable it can be; therefore, this article will provide information on Franchise Fees, Profit Potential, Total Investment Requirements, Training Programs, Restrictions & Renewal Terms, Return on Investment and Other Important Factors Related to Franchising a Dutch Bros Coffee Shop.

Dutch Bro Franchise
Dutch Bro Franchise

About the Dutch Bros Coffee franchise

The franchise’s success can be attributed to several factors, including the quality of its products and passionate customer service.

Dutch Bros’ signature blend is made from freshly ground coffee beans worldwide. It is then roasted locally at each location before being served fresh through the drive-thru window or inside one of their cozy cafes.

The friendly baristas at each location go out of their way to deliver a unique experience, often greeting customers by name or sharing stories about their day. They also offer seasonal specials and charity initiatives that help give back to local communities.


History Of Dutch Bro Business

Dutch Bros Coffee is a coffee chain founded in 1992 by brothers Dane and Travis Boersma. The first location opened in Grants Pass, Oregon, with the mission of bringing great-tasting coffee to the people. Since then, Dutch Bros has become one of the largest privately held drive-thru coffee companies in the United States.

In 1997, Dutch Bros opened its second stand in Roseburg, Oregon. A year later, expansion outside of Oregon began when Dutch Bros opened two locations in Medford and Phoenix, Arizona.

In 2000, a third state was added to its portfolio when it opened stores in California’s Central Valley. Rapid expansion across California followed over the next few years, and further expansion into Oregon, Washington, Idaho, and Nevada.

By 2008, Dutch Bros had locations in six states with more than 120 drive-thru stands.

In 2010, the company opened its first location outside the West Coast in Prescott Valley, Arizona. That same year saw the launch of their cold brew coffee drinks and an increase of stores to over 200.

In 2012, Dutch Bros started offering specialty frozen drinks, including gourmet frappes, smoothies, and nitro cold brew coffee on tap. The following year marked the launch of their mobile app, allowing customers to order ahead at any Dutch Bros location in all 10 states where they currently operate.

Dutch Bros Coffee has more than 460 stores across 10 states, with locations in Oregon, Washington, California, Idaho, Nevada, Arizona, Colorado, Utah, and Texas. The company has also unveiled its commitment to sustainability by partnering with local farmers to ensure the coffee they serve is sourced responsibly.

In 2019 Dutch Bros was named one of Forbes’ Best Employers for Women, and the company continues to strive toward its mission of providing unmatched quality coffee drinks while making a positive difference in the lives of its customers and communities.


Cold brews, energy drinks, teas, shakes, smoothies, sodas, and even baked goods like muffins and granola bars are available.


Dutch Bros Franchise Model

Investment $120,000 – $1,000,000
Franchise-Fee$30,000
Royalty fee5% of gross sales
Credit score Minimum 675
Industry Coffee shop
Area Requirementaverage 200 to 300 square feet.
Total Outlets292

Benefits Of Owning Dutch Bros Franchise 

The majority of Dutch Bros franchise locations have a drive-thru. It is what made them famous in the first place.

People can enjoy high-quality, tasty coffee without leaving their cars.

In addition, certain Dutch Bros shops are open 24 hours a day, seven days a week.

People looking for a lovely coffee shop late at night or early in the morning can find it in your store. 


Dutch Bros Comparison

CompanyDutch BrosBiggby Coffee’s
Founded In1992 1995
Initial Investment$120,000 – $1,000,000$189,550-$378,600
Franchise-Fee$30,000$20,000
Total Outlet292243
Annual Revenue$186.4  Million$141 Million

Frequently Asked Questions 

What does a Dutch Bros operator get paid?

The typical hourly pay at Dutch Bros. ranges from roughly $14 for a Dutch Bros. Barista to $17 for a Manager. Bros. from the Netherlands.

Does Dutch Bros Offer Franchise?

Dutch Bros started offering franchising in 1999. However, they no longer offer this option; currently, all the locations are owned by the company.

How much does it cost to buy a Dutch Bros Franchise?

As mentioned above, Dutch Bros do not offer franchises anymore. But when they did, the buyer had to spend around $1,20,000-$1,000,000 and $30,000 as a franchise fee.

Who is the Owner of Dutch Bros?

Dutch Bros Coffee is a privately owned company founded in 1992 by brothers Dane and Travis Boersma. The two brothers opened their first drive-thru coffee stand in Grants Pass, Oregon.

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