Five Below Franchise

Selling things for under $5 to teenagers may not appear to be a prescription for explosive growth, but Five Below has made it a very lucrative approach.

Five Below Franchise is a fast-growing discount shop specializing in trend-forward, high-quality items that appeal to tweens, teens, and adults alike.

They feel that life is better when consumers are free to let go and enjoy themselves in an incredible experience with limitless possibilities.

Five Below Franchise
Five Below Franchise

About The Five Below

Five Below Inc. is an American specialty discount retail business that offers items for as little as $5 and a small selection of items from $6 to $25.

It is one of the most well-known retail chains in the United States, offering a wide range of products as well as being a discount store with hundreds of items at far lower costs than its rivals.

This is why the Five Below shops are always busy. Five Below is one of the dollar stores that have been performing well recently.

Comparable sales at Five Below climbed by 2.7 percent in the second quarter of 2018.

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History Of Five Below

On October 4, 2002, David Schlessinger, the inventor of Encore Books and Zany Brainy, and Tom Vellios, the former CEO of Zany Brainy, established Five Below.

Due to the COVID-19 outbreak, Five Below declared the temporary closure of all stores on March 18, 2020.

Nevertheless, as of May 29, 2020, 75% of Five Below locations in the United States were restored, with intends to launch more locations.


Five Below Franchise Model

Investment$300,000
Income$450,000
IndustryDiscount store
Selling range$1-$5
Area Requirement8,000 square feet
Total OutletsN/A

Why Do The Five Below Succeed?

Profitable Store Expansion

Operating lucrative stores is essential to a good retail enterprise at its most basic level.

Five Below is quickly increasing, leading to problems for shops that expand too quickly.

Over the previous six years, however, Five Below has tripled its store count while increasing its net income by 650 percent.

With a forward cost ratio of 45 times, management aims to open up 2,500 stores, which has investors excited about the stock.

Relentless Cost-Cutting

The corporation removes all costs from the supply chain to deliver as close to the source price as feasible.

They even deflate basketballs so they can ship them with less weight and packing.

This enables Five Below to sell an excellent item at a low price and extend its product ranges over time.

Five Below couldn’t offer the Bluetooth speaker for less than $5 five years ago, but it now generates over $1.5 billion in sales thanks to its increased size, which allows it to better bargain with vendors and procure goods in bulk, lowering the cost per item.


A Powerful Combo Of Cheap And Fun

Five Below is renowned for being a pleasant place to shop for various reasons.

The stores are simple to traverse, with spotlights and storage that allows shoppers to see the entire store. Shopping in a store also has a treasure-hunt feel to it.

Management keeps a close eye on what youngsters are interested in and keeps inventory up to date based on current trends.

Teenagers return to Five Below because the retailer encourages them to do so. Five Below is a toy store for children who are too old to go to one.

Cheap things facilitate impulse purchases, and the store nearly invites customers in by convincing them to ask themselves What else can I purchase for $5?

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Five Below Comparison

CompanyFive Below7-Eleven
Founded In20021993  
Initial Investment$300,000$50,000 to $1,000,000
Franchise-FeeN/A$1,000,000
Total OutletsN/A53,000
Annual Revenue$2.91 Billion$78.748 Billion 

Frequently Asked Question

Is it possible to return to item five below?

Your Five Below purchase* can be returned to any store location, whether it was made in-person or online.

Is there anything over five below at Five Below?

Everything at Five Below costs $5 or less, making it a popular store.

What is the name of the CEO of Five Below?

Anderson, Joel D.

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