Franchise Email Marketing Services
If you’re looking for the Best Email Marketing Services for your franchise, DrFranchises is a perfect choice.
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Franchise Email Marketing Agency
Many people think of email marketing as an outdated method for getting connected and engaged with your leads and that it no longer works.
Stop listening to them, as these are misconceptions. Franchise email marketing is still one of the most effective forms of internet franchise marketing used by 70% of companies.
An email is 40 times faster in generating conversions than other social media channels, making email marketing one of the top lead generation and conversion methods used by many franchises.
However, before we get into further details, you must know what franchise email marketing is and why it is so helpful for the growth of your business. Let’s find out!
What Is Franchise Email Marketing?
When a Franchise lead visits your website and provides their personal information, such as an email address, it aims to keep in touch with you to get further information about your franchise and its offers in the future.
This strategy, where franchises send promotional messages to people in mass quantities to generate more sales, is called franchise email marketing.
Franchise marketing enables franchises to create separate accounts for each location, share assets to maintain brand control, drive quality leads, and get the highest ROI.
Franchises can also build customer loyalty, earn trust, and increase brand awareness while encouraging leads to keep in touch with them to talk about further opportunities to become a franchise.
Our Email Marketing Services Includes
There are several types of marketing emails that can be used to reach a lead or new customers in their inbox. Here are the most common types of marketing emails franchisees can incorporate into their email strategy:
A welcome email is the first mail a person receives after subscribing or signing up to an online store. Welcome emails are a great way to introduce your company to people who don’t know about your products or services.
You can use welcome emails to deliver videos, special offers, sign-up forms, or a greeting to build familiarity with a new contact.
Announcement Of New Content
If your business has launched a new product you want to share with people, a new content announcement email is the best way to do it.
This type of email will describe and promote the offer with call-to-action links and send customers to a targeted landline page where they can learn more.
The content you can share through this type of Email includes sales coupons, eBooks, webinars, and conferences, and the list is never-ending.
The role of an email newsletter in your overall email marketing strategy is significant. However, it has nothing to do with selling.
Companies usually send email newsletters to inform subscribers to share news about the company and new products to increase website traffic.
Email newsletters can be a great touch-point with your subscribers as you nurture them for the long haul.
Email About Product Update
According to your organization and the products you sell, you may need to send updates to your customers.
However, emailing product updates can be difficult because customers don’t always find product updates interesting or thought-disturbing. For this reason, keep it short, sweet, and simple.
List basic details to inform customers of changes in product features and functionality.
Depending on your organization and the products you sell, when you are about to host something new and thrilling, event invitations are the best ways to promote it and sell its value.
An event invitation is a way to attract people to attend your event by ensuring it is worth it and they will have a good time at the event, including the time, agenda, price, and other details.
Dedicated Send Email
A dedicated send email is a custom email that allows businesses to reach a specific target audience by leveraging a website subscriber base.
For franchise marketers, dedicated emails can represent a unique opportunity to target a specific group of people, but only those who have registered or signed up.
Seasonal campaigns are promotional emails that change with the change of season or specific holidays.
Be it Thanksgiving, Valentine’s Day, or Mother’s Day, you can send promotional emails around a specific holiday. Seasonal campaigns are precious to a retail organization.
A confirmational email is a transactional Email sent to confirm that a customer has completed a specific action, such as placing an order at an online shop, subscribing to a newsletter, booking tickets, or registering for a webinar or a new service. The purpose of the confirmational Email is to let the customers know they have been acknowledged and what to do next.
Trusted by Leading Franchises around the US.
Our EMAIL Marketing Strategist can help you with a 360 Degree in EMAIL Marketing Solutions.
DrFranchises Email Marketing Process
We follow the steps mentioned below to get started with email marketing:
Setting The Goals For Your Email Marketing
Developing an effective email marketing strategy starts with defining the outcome of your efforts.
Email marketing often requires multiple approaches because you have numerous goals, such as Nurturing leads, converting repeat customers, build brand awareness.
Choosing Email Marketing Strategy
One of the essential parts of learning how to start email marketing is understanding the kind of Email you need to send to your email subscriber’s inboxes. With different email marketing strategies catering to other goals, we need to use your essential goals determined in the first step of your email marketing strategy.
Getting To Know Your Audience
Email marketing is considered the most efficient targeted marketing strategy. To get started with email marketing, we first need to recognize your target audience by creating buyer personas.
A buyer persona is a generalized number based on data about your target audience’s interests, needs, and habits.
Create Your Email Listing
Whether your mailing list has 15 contacts or 1,500, you can benefit from list-building strategies to attract more connections. There are so many ways to grow your mailing list. One of the most popular ways to create a list is by offering a free and valuable incentive called a lead magnet.
Our Top 5 Effective Email Marketing Strategies
Here are the top 5 most effective email marketing strategies franchises can use to generate more sales:
Keeping Your Subject Lines Short Is Beneficial
47% of email recipients open emails based on the subject line alone, and personalized emails are 22% more likely to be opened.
Campaign On Free Giving Away
Freebies can not only significantly increase the number of subscribers but also increase your income.
Choose The Correct Time For Sending An Email
Regarding the success rate of the email campaign, the timing is all. We are sure to improve the opening and click-through rates, so we must focus on choosing time wisely.
Sending Mobile-Friendly Emails
Send mobile-friendly emails to subscribers, ensuring a good user experience on small screens.
Segmentation Of Your Subscribers
Segmenting your mailing list allows you to reach out to your users more directly and intelligently.
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