HOTWORX Franchise Owner Salary, Profit & Failure Rate 2024

Are you looking to make a name for yourself in the fitness industry? If so, opening a Hotworx Franchise could be the solution you’ve been searching for.

Since 2017, Hotworx has been helping entrepreneurs and business owners explore their own entrepreneurial dreams by providing flexible franchise opportunities with a unique membership-driven model.

Hotworx’s state-of-the-art equipment offers a full-body workout that includes infrared heated exercises, strength training, and stretching.

With its unique combination of features, Hotworx makes an ideal fit for those looking to open a fitness franchise in today’s competitive market.

In this article, we’ll explore the benefits and costs associated with opening a Hotworx Franchise. Read on to learn all about the requirements, training, and more.

HOTWORX Franchise

About HOTWORX Franchise

Hotworx is an innovative, virtually instructed exercise program that provides members with the ability to experience the benefits of infrared heat absorption.

The Hotworx studios feature patented Hotworx infrared saunas, which offer up to 30 minutes of energizing workouts per session.

Members can choose from various exercises, such as a 15-minute High-Intensity Interval Training (HIIT) session or a 30-minute Isometric workout.

For those who prefer low-impact workouts, Hotworx has a selection of postural and stability-strengthening classes.

Additionally, members get unlimited, 24-hour access to various virtually instructed and infrared sauna workouts.

Hotworx also offers yoga and Pilates classes, as well as specialized programs like Tabata for sports performance enhancement training.

All Hotworx sessions are designed to optimize health and wellness while burning calories in the process.

Best of all, since all workout equipment is non-intrusive and secure in its own private studio space, users feel comfortable and safe during their workouts.

History Of HOTWORX

History Of HOTWORX

Hotworx was established to provide clients with the most cutting-edge virtual training experience possible.

Stephen Paul Smith invented Hotworx in 2014 after recognizing the need for customers to have a safe and convenient way to work out.

He identified the infrared sauna as an ideal platform to develop a unique virtual fitness experience and developed Hotworx from there.

In 2017, the original Hotworx 24-Hour Infrared Fitness Studio opened its doors, and the Hotworx Franchise was founded in the same year.

Since then, Hotworx has become a cornerstone of the fitness industry, offering members an array of infrared heated exercises, strength training, and stretching options that can be accessed from anywhere in the world.

Hotworx’s business model aims to provide members with a specific, immersive exercise that blends infrared heating with virtual personal training programs.

The environment created by the company’s revolutionary blend of infrared heating components and specialized software is intended to increase productivity and burn calories faster than conventional exercises.

Mark Cuban, Rick Caruso, and some notable investors were instantly drawn to the company’s cutting-edge approach to fitness.

From then on, Hotworx started establishing its virtual studio sites around the US and Canada, with over 298 locations worldwide.

HOTWORX Franchise Model

Cost Or FeesAmount
Initial Investment$188,070–$351,885
Franchise Fee$19,950
Royalty Fee$550/month
Estimated Outlets298

How Much Does It Cost To Open A Hotworx Franchise?

Opening a Hotworx franchise can be an exciting opportunity for those looking to get into the fitness industry.

The cost of opening a Hotworx franchise varies from $12,000 to $35,000 or more in liquid cash.

Additionally, an initial investment of at least $188,070 to $351,885 is required to open a Hotworx franchise.

This investment covers the sauna, exercise gear, other equipment, and the cost of training your staff.

The upfront costs include a one-time franchise fee of ‍$19,950 and monthly royalty payments of $550.

These fees are used to purchase equipment for each location as well as pay for marketing materials and supplies.

In addition to these upfront costs, business owners must also cover operating expenses such as rent, salaries, and other overhead costs.

It’s important that potential franchisees adequately prepare their budget before starting the process of opening their own Hotworx studio.

Hotworx Average Revenue & Profit

Hotworx Average Revenue & Profit

Hotworx has rapidly become one of the leading names in the fitness industry, and its success is evident in its estimated annual revenue of $323.9 million.

This figure puts Hotworx at the top of the list when it comes to franchises in the fitness space.

In 2021, Hotworx experienced a total revenue increase, with the average total revenue of all Hotworx franchises being $341,000.

The impressive gains have been largely attributed to the company’s unique membership-driven model offering flexible franchise opportunities as well as state-of-the-art equipment and virtually instructed exercise programs for clients.

How Much Does Hotworx Franchise Owner Make?

As per the performance in 2020, Hotworx franchise owners generated $252,575 in revenue on average.

And if we assume a profit margin of 19.67%, then we can say that a Hotworx franchise owner makes $49,681 in annual net profit on average.

This is how we calculated this amount:

Financial OverviewPercentage of RevenueAmount ($)
Individual Franchise Annual Revenue100%252575.00
Franchise Royalty Fees5.02%(12680.84)
Cost of Goods Sold (COGS)25.10%(63404.22)
Labor (Variable)13.05%(32970.19)
Total (Expenses)80.33%(202893.50)
Net Profit19.67%49681.50

Note: The displayed expenses are estimates based on industry averages and standard costs. Actual expenses may vary due to factors like location, business size, and market conditions. We recommend conducting detailed research or consulting with a financial advisor for a tailored financial analysis.

HotWorx: Payback Period

With an investment of $351,885 and an estimated 19.67% profit margin, the yearly profit would be $49,681.38.

So, to find out how long it will take to earn back the initial investment:

Payback Period = Investment / Yearly Profit = $351,885 / $49,681.38= 7.08 years

Based on these figures, it will take approximately 7-8 years to pay back the initial investment for Hotworx. This time period could be longer or shorter depending on your sales, revenue, and profit figures.

Failure Rate Of Hotworx Franchise

Franchised Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the Franchised outlets:

  • In 2019, the growth rate was (53)/31×100≈170.9%
  • In 2020, the growth rate was (69)/84×100≈82.14%
  • In 2021, the growth rate was (80)/153×100≈52.28%

Company-Owned Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the Company-Owned outlets:

  • In 2019, the growth rate was (1)/2×100≈50%
  • In 2020, the failure rate was (0)/3×100≈0.00%
  • In 2021, the failure rate was (0)/3×100≈0.00%

Total Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For Total outlets:

  • In 2019, the growth rate was (50)/66×100≈151.5%
  • In 2020, the growth rate was (69)/87×100≈79.31%
  • In 2021, the growth rate was (80)/156×100≈51.28%

According to the above-mentioned data, there is no failure rate for franchised outlets as the outlets at the end of the year increased during the span of 3 years.

We can see that the franchised outlets for Hotworx grew from 2019 to 2021, showing a growth rate between 170.9% and 52.28%. On the other hand, for company-owned outlets, the growth rate of Hotworx was 50%. In 2020 and 2021, the failure rate was 0.00%.

Overall, when we combine the data of franchise and company-owned outlets, we can see that the Hotworx franchise has expanded in the years 2019-2021, showing a total growth rate between 151.5% and 51.28%.

Hotworx Franchise Requirements

In to open a Hotworx franchise, potential franchisees must meet certain requirements.

The first requirement is liquid cash of at least $12,000–$35,000. This will cover the franchise fees and operating expenses such as rent, salaries, and other overhead costs associated with running the business.

Furthermore, potential franchise owners must have previous business experience in order to qualify for a Hotworx franchise.

This could include having a degree in business management or previous ownership of a successful business.

Potential owners must also present a well-developed business plan outlining their goals and objectives for their Hotworx studio.

Additionally, applicants must show they have good credit history and financial standing in order to be approved by Hotworx.

All potential owners must also attend an orientation course prior to opening their own Hotworx studio.

During this orientation course, they will be taught all the fundamentals about how to run their own fitness studio, including training methods, marketing strategies, and customer service techniques.

If you’re considering investing in a HOTWORX franchise, it’s important to have a clear understanding of the HOTWORX prices for 2024 to make an informed decision.

Hotworx Training And Support

Hotworx provides comprehensive training and support for its franchisees to ensure they are fully equipped with the necessary skills, knowledge, and resources to grow their business.

The company’s new franchisee orientation includes a training course that covers all aspects of running a Hotworx studio.

Franchisees also have access to online video tutorials, training courses, and documents to help them understand the operational procedures of the business.

Furthermore, Hotworx maintains regular contact with its franchisees so they can remain updated with any changes or new developments in the fitness industry.

This includes weekly phone calls and procedure and task checklists which help franchisees manage their operations efficiently.

For more personalized assistance, each Hotworx franchise is assigned a performance consultant who provides private counseling on both personal and business levels.

Additionally, monthly sales audit reports are sent out that outline current studio performance and recommend areas for improvement in order to maximize profits.

Hotworx Franchise Terms Of Agreement & Renewal

Hotworx franchise offers a 10-year initial term agreement that gives franchisees the opportunity to renew their contract for an additional 5-year period.

To be approved for the renewal, the franchisee must provide evidence of continued success and growth, as well as meet all terms of their original agreement.

There are certain conditions that must be met in order for a franchisee to qualify for renewal.

This includes meeting all sales goals set forth by the company each year as well as maintaining high customer satisfaction ratings from members utilizing their studio.

Franchisees must also show proof of financial stability by providing tax returns and bank statements showing adequate cash flow in order to meet overhead costs.

Hotworx Franchise Obligations And Restrictions

Hotworx Franchise Obligations And Restrictions

Hotworx franchisees are expected to operate the company with their full attention, resources, and efforts.

The franchisor must approve the center manager and complete the training program.

Only items and services that meet the requirements set out by the franchisor may be presented for sale by franchisees. 

Franchisees are also prohibited from selling to wholesalers. Franchisees are restricted to doing business only in person.

The use of the Internet, catalogs, direct mail, or toll-free lines to sell items is not permitted for franchisees.

Hotworx Franchise Financial Assistance

Hotworx does not offer any direct financial assistance to its franchisees.

Prospective owners must have the necessary funds available to cover start-up costs and other expenses associated with launching their own studio.

However, Hotworx does participate in the VetFran Program. Under this program, qualified franchisees can receive a discount of $2,500 on the franchise fee.

Additionally, Hotworx is also a partner with the Small Business Association (SBA) and can help connect qualified applicants to various funding opportunities.

Hotworx Comparison

CompanyHotworxOrangetheory Fitness
Year Founded20172010
Franchise Fee$19,950$59,950
Initial Investment$188,070–$351,885$488,405–$994,360
Number of Outlets2981500+

Wrapping Up

Hotworx may be a novel concept in the fitness industry, but its success is evident in its estimated annual revenue of $323.9 million.

With comprehensive training and support, flexible franchise opportunities, and a unique membership-driven model, Hotworx provides potential franchisees with an exciting business opportunity that can lead to long-term financial success.

Those interested in opening their own studio should consider all the requirements and obligations that come with a Hotworx franchise and take advantage of any available financial assistance options.

With hard work, dedication, and determination, it is possible to become a successful Hotworx franchisee.


Does Hotworx Franchise Offer Franchising?

Yes, Hotworx does offer promising franchise prospects. 

Who Founded Hotworx Franchise?

Hotworx was founded by Stephen Paul Smith, a fitness entrepreneur who recognized the need for an innovative new workout program that could be done on one’s own time.

How Many Hotworx Franchise Locations Are There?

There are more than 298 Hotworx franchise locations worldwide.

Is Opening A Hotworx Franchise Franchise A Good Investment?

If you want to start a business in the fitness sector, the Hotworx franchise is an excellent choice.

Their cutting-edge workout technologies and membership-based business strategy will bring in new clients, which means it’ll ultimately generate more profit turning it into a good investment. 

Who owns Hotworx?

Stephen P. Smith is the founder of Hotworx. He is also the owner of the company

Where is the headquarteres of Hotworx?

The headquarters of Hotworx is located in 5145 Taravella Rd, Marrero, Louisiana, 70072, United States.

Leave a Comment