Baskin Robbins Franchise Cost, Owner Salary & Failure Rate 2024

Baskin-Robbins is one of the most popular ice-creams franchises in the world, and candidates looking to invest in an ice cream business might be wondering how much a Baskin-Robbins franchise owner makes.

With a low investment range starting from just $90,000, Baskin-Robbins Franchise may seem like an attractive business opportunity. But is it really worth investing in?

Make sure you do not leave out anything to find out the truth!

How Much Does A Baskin-Robbins Franchise Owner Make

About Baskin-Robbins

About Baskin-Robbins

Baskin-Robbins is a multinational ice cream chain known for its variety of interesting ice cream flavors.

This well-known ice cream chain was started in 1945 in Glendale, California, by Irv Robbins and his brother-in-law Burt Baskin, who left their jobs to start their individual ice cream parlor but later combined to form a chain of family-friendly ice cream restaurants.

Today Baskin-Robbins has become one of the world’s most loved ice cream brands, with over 7,900 locations in 52 countries.

Baskin-Robbins is an affordable franchise opportunity, and the company offers a lot of incentives, training, and support to eligible candidates.

To learn more about how much does a Baskin-Robbins franchise owner make, keep on reading!

((https://www.baskinrobbinsfranchising.com/about-baskin/))


Baskin-Robbins Franchise Investment Figure

Cost Or FeesAmount
Franchise fee$25,000
Royalty fee5.9%
Marketing fee5.0%
Investment (mid-point)$468,100
Average sales$289,076
Minimum net worth$100k – $200k
Minimum liquid capital$100k


How Much Does A Baskin-Robbins Franchise Owner Make?

The sales of a Baskin-Robbins franchise owner may vary depending on the type of franchise model you choose from, such as traditional, non-traditional, etc., your store’s location, etc.

However, on average, a Baskin-Robbins franchise owner makes $289,076 in sales annually.

This data is in accordance with the performance of 2,012 franchises operational in the year 2022.

Type of restaurantNumber of restaurantsMedian sales
Single brand restaurants848$503,428
Combo Restaurants (shopping center / storefront)544$119,325
Combo restaurants (free standing)620$144,842
Average2,012$289,076

How Much Does Baskin-Robbins Employee Earn?

The pay of a Baskin-Robbins employee may vary depending on their experience level, area of living, department, skills, etc.

However, as per Indeed, on average, Baskin-Robbins’ hourly pay lies between $7.75 an hour for Produce Clerk to $18.97 an hour for a Meat Cutter.

If we look at the salary in yearly terms, then the average Baskin-Robbins salary lies in the range of $28,460 a year for Pet Groomer to $50,000 a year for Owner Operator Driver.


Pros And Cons Of Baskin-Robbins Franchise

Pros Of Baskin-Robbins Franchise

  • Low-cost franchise.
  • Best quality products.
  • Ubiquitous brand.
  • Offers initial training for franchisees.
  • Offers different franchise models.
  • Offers incentives to eligible candidates.

Cons Of Baskin-Robbins Franchise

  • The season might affect the sales.
  • No territory protection.
  • External competition.

Baskin-Robbins Franchise Average Revenue & Profit

Baskin-Robbins is one of the most affordable franchises to invest in.

Baskin-Robbins franchise owners can make annual sales of $289,076 on average, and with a 30% profit margin, they can earn net profits of $86,722 on average.

Since Baskin-Robbins has not shared any details regarding the net profit earnings of its franchises, we have shared an estimate here by doing the following calculation:

Financial OverviewPercentage of RevenueAmount ($)
Individual Franchise Annual Revenue100%289076.00
Rent8.75%(25294.15)
Insurance4.38%(12647.07)
Salaries17.50%(50588.30)
Franchise Royalty Fees4.38%(12647.07)
Utilities1.75%(5058.83)
Cost of Goods Sold (COGS)21.87%(63235.37)
Labor (Variable)11.37%(32882.39)
Total (Expenses)70.00%(202353.20)
Net Profit30.00%86722.80

Note: The displayed expenses are estimates based on industry averages and standard costs. Actual expenses may vary due to factors like location, business size, and market conditions. We recommend conducting detailed research or consulting with a financial advisor for a tailored financial analysis.


Baskin-Robbins Franchise Failure Rate

To find out the franchise failure rate of Baskin-Robbins, let us look at the table below:

System-wide Outlet Summary

Franchised Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change
2020949894-55
20218941042+148
20221,0421,001-41

For the Franchised outlets:

  • In 2020, the failure rate was (55)/949×100≈5.79%
  • In 2021, the growth rate was (148)/894×100≈16.55%
  • In 2022, the failure rate was (41)/1042×100≈3.93%

According to the above-mentioned data, in the year 2020 and 2022, the number of outlets at the starting of the year were more than the number of outlets at the end of the year, showing a failure rate of 5.79% and 3.39% respectively.

We can also see that the franchised outlets for Baskin-Robbins grew only in the year 2021, showing a growth rate of 16.55%.  


Baskin-Robbins Franchise Payback Period

Let us do some calculations to find out the payback period of Baskin-Robbins:

AVERAGE INVESTMENT$402,500
AVERAGE REVENUE PER OWNER$289,076
AVERAGE PROFIT PERCENTAGE30%
AVERAGE PROFIT PER YEAR$86,722
AVERAGE PAYBACK PERIOD4.5 years

PAYBACK PERIOD = TOTAL INVESTMENT / PROFIT PER YEAR

= 402500/86722 = 4.6 = 4.5 Years based on median

The average investment for a Baskin-Robbins Franchise is $402,500.

With an average profit percentage of 30%, the average profit per year is $86,722.

This means that the average payback period for a Baskin-Robbins Franchise is approximately 4.5 years, and the total investment of $402,500 would be recouped within this period.


Fun Facts About Baskin-Robbins

  • With the “31 flavors” concept, Baskin-Robbins is the only global ice cream chain with a unique concept representing a different flavor for each day of the month.
  • Baskin-Robbins has a Gold Medal Ribbon flavor that was introduced to represent the U.S. Winter Winter Olympics in 1980.
  • The founders, Irv Robbins and Burt Baskin, were brothers-in-law.
  • Sean “Diddy” Combs, the American singer, got his first break at the age of 2 when he appeared in a commercial for Baskin-Robbins.
  • Baskin-Robbins holds the record for the largest ice-cream cup ever made that weighed 8,865 pounds!
  • The pink and blue logo of Baskin-Robbins is special because it not only represents B and R but also 31, which is the 31-flavor concept at Baskin-Robbins.
  • Lunar Cheesecake and Astronut were invented by Baskin-Robbins in honor of the 1960s NASA space missions.
  • Baskin & Robbins is named after the founders, and they flipped a coin to decide whose name would go first.
  • Although Baskin-Robbins is known for its 31-flavor concept, over the years, they have offered more than 1,000 different ice cream flavors.

((https://www.baskinrobbinsmea.com/en/about-us/know-the-brand/fun-facts/))


What Is Baskin-Robbins Best Known For?

What Is Baskin-Robbins Best Known For

Baskin-Robbins is a globally famous ice cream chain that serves not only ice creams but also smoothies, ice cream cakes, sorbet, and more.

Baskin Robbins is mainly known for its 31 flavors concept that includes 31 unique ice-cream flavors representing each day of the month.

Another thing that makes them unique is that they allow their customers to taste all their ice creams before deciding which one they would like to purchase.

Over time, Baskin-Robbins has created and sold more than 1000 flavors that rotate seasonally.

Some of the most popular Baskin-Robbins ice cream flavours are:

  • Strawberry Cheesecake.
  • Nutty Coconut.
  • Mom’s Makin’ Cookies
  • Peanut Butter N Chocolate.
  • Pink Bubblegum.
  • Pistachio Almond.
  • Pralines’ N Cream.
  • Rainbow Sherbet. 
  • Old Fashioned Butter Pecan.

Is Baskin-Robbins Franchise Profitable?

Is Baskin Robbins Franchise Profitable?
Is Baskin Robbins Franchise Profitable?

From what we have discussed till now, it is clear that a Baskin-Robbins franchise owner makes an EBITDA profit of annual $86,722 on average.

However, the profit-earning potential highly depends on the franchise model you choose, your location, etc.

Also, since Baskin-Robbins is an ice cream franchise, its sales might get affected during the off-season. You can also check the sales figure in the image shared above.

The closing rate of Baskin-Robbins is also high – 50 units a year. This indicates that although Baskin-Robbins is profitable, the profitability may not be very high partly because of its seasonal nature.


Baskin-Robbins Franchise Earning Potential

There is little scope to earn high profits by investing in a Baskin-Robbins franchise.

Franchise owners usually earn in the range of $41,900 – $94,094 annually.

And because of the seasonal nature of this business, it is hard to make more money from this franchise.

You can talk to the existing Baskin-Robbins franchise owners to find out what their current position looks like.


Wrap Up

Baskin-Robbin is an ice cream franchise, and it is considered one of the biggest names in the industry of ice cream.

However, because the ice cream business is a seasonal business, the sales of Baskin-Robbins may get affected during off-seasons.

The failure rate of Baskin-Robbins is also concerning. The only good thing about this franchise is that it is affordable since the investment cost to open Baskin-Robbins ranges between $90,000-$625,000.

So make sure you consider all aspects before deciding to invest in this franchise.


Frequently Asked Question

How much franchise fee does Baskin-Robbins charge?

Baskin-Robbins charge a franchise fee of $25,000.

What is the financial requirement to own a Baskin-Robbins franchise?

To own a Baskin-Robbins franchise, the candidate must have:

  • $100k in liquid assets.
  • $100k-$200k of minimum net worth.

How much royalty and marketing fee does Baskin-Robbins charge?

Baskin-Robbins charges 5.9% in royalty fees and 5.0% in marketing fees.

Who owns Baskin-Robbins?

Baskin Robbins was earlier owned by Dukin’ Brands Group Inc. However, in 2020, the company was acquired by Inspire Brands. This makes Inspire Brands the current owner of Baskin-Robbins.

Who founded Baskin-Robbins?

Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

How many locations does Baskin-Robbins has?

Baskin-Robbins is the world’s largest chain of ice cream, with more than 8,000 locations.

Where is the headquarters of Baskin-Robbins?

Baskin-Robbins has its headquarters in Canton, Massachusetts.

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