How Much Does A Whataburger Franchise Owner Make?

Willing to know how much a Whataburger franchise owner makes? Well, you are at the right place.

Here, we are going to discuss all things related to the Whataburger franchise and its profitability, and whether buying this Whataburger is worth it or not. So, let’s begin.

How Much Does A Whataburger Franchise Owner Make
How Much Does A Whataburger Franchise Owner Make?

What Is Whataburger?

Whataburger is one of the most famous fast-food chains in America. It serves a wide variety of items, including taquitos, chicken, pancakes, sandwiches, patty meals, fries, and onion rings.

In 1950, Whataburger was established by Harmon Dobson on Arya Street in Corpus Christi, Texas.

He started the chain with a simple goal: to serve a burger that requires both hands to hold and taste so delicious that would scream “What a Burger.”

They started serving everything from breakfast to dinner throughout the day and succeeded in their goal.

Today, they have more than 800 locations, and they continue expanding and spreading the burger love all over America.

Also, it has been named one of America’s Top 25 burger restaurants. They offer the franchise opportunity to young entrepreneurs who are willing to serve delicious burgers.

The franchisor never demands any kind of prior experience because they provide the initial training program to all new franchises.

It is compulsory to attend the training program for all franchisees, and if you don’t attend the training program, then they won’t allow you to start their franchise business.

Read: How Much Does A Krispy Kreme Franchise Owner Make?

Read: How Much Does A Domino’s Franchise Owner Make?


How Much Does A Whataburger Franchise Owner Make?

There is no official record released by Whataburger related to their profit.

However, some unofficial records show that the annual sales of Whataburger is around $2,698,000, and an individual Whataburger franchise owner can make approximately $94,000-$122,600 annually.

If we follow this ratio, then we can conclude that Whataburger is doing good and is generating a decent amount of profit.

But some sources also say that the annual sales declined due to higher competition, and Covid also impacted its market.


What Is Whataburger Best Known For?

Whataburger started with the aim of serving a burger that required both hands to hold and had a taste so delicious that would exclaim, “What A Burger.”

In addition, they serve Whatachicken, sandwiches, patty meal and so on. It is also known for its architecture-the classic A-framed building, which is used for a restaurant.

Moreover, Whataburger is king in Texas when it comes to fast food burgers. The following are the most popular items of Whataburger:

  • Honey Butter Chicken Biscuit
  • Double Meat Whataburger
  • Sweet & Spicy Bacon Burger
  • Taquito with Cheese
  • Onion Rings
  • Chocolate Shake
  • Avocado Bacon Burger
  • Whataburger
  • Whatachick’n Strips
  • Whataburger Patty Melt
  • Whatachick’n Sandwich

Pros & Cons Of Whataburger Franchise

Pros Of Whataburger Franchise

  • Wide menu
  • Creative and unique burger
  • Great taste and quality
  • Recognized Brand

Cons Of Whataburger Franchise

  • New at franchising
  • Some irrelevant video got viral in which their beef had antibiotics
  • Not for everyone
  • Past mistakes

Is Whataburger Franchise Profitable?

Whataburger has not revealed any information related to its profitability, so it’s difficult to measure whether the franchise has the potential to earn profit or not.

But we still have some unofficial data on the basis of which we analyzed the profitability.

First, the total revenue of Whataburger is around $2,698,000, and this number is enough to show that the profit margin is high.

Moreover, it is a high-cost investment, and the brand is also recognized as one of the top fast-food chains in America.

So, both aspects of profitability are matched. But there are some issues that happened in the past, which are declining sales of Whataburger.

A video went viral in which a rodent jumped into Whataburger’s deep fryer, and also, some people found the issue with their beef containing antibiotics.

All these activities majorly affect the growth of Whataburger even today. Overall, the profit margin is good, but this issue can affect your growth in the future.


Wrap Up

As we discussed above, Whataburger is a fast-food chain that serves delicious burgers and beef.

It offers franchise opportunities without any prior experience. And the policies of the Whataburger franchise are also very flexible.

Anyone can buy this franchise and start their business. Only one condition that has to be followed by franchisees is that they need to attend the training before starting this franchise business, and if you face any kind of difficulties managing the day-to-day activity or any other activities, they will provide you with unrestricted access to continuous support and assistance at any time.

Moreover, data show that the profitability is also good, but there are some issues that happened in the past year we need to consider because they affect the goodwill and indirectly affect the sales and growth.

So think twice before investing in the franchise. There are many other companies that are offering the same franchise. You can also consider those.

Read: How Much Does A 7-Eleven Franchise Owner Make?


Frequently Asked Questions

What is the annual revenue of Whataburger?

An individual Whataburger franchise owner makes approximately $94,000-$122,600 annually. 

How much does it cost to buy a Whataburger franchise?

An initial investment required to open a Whataburger Franchise is $1,200,000.

How many Whataburger franchises are there?

Whataburger has more than 800 outlets around the world. 

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