With 2.9 monthly active users, Twitch is one of the best platforms for gamers to monetize their gaming skills.
But as with any streaming platform, Twitch takes a cut from the streamer’s revenue as their fees. As such, you might wonder how much Twitch takes from subs.
Keep reading to find out all the necessary details about how Twitch and Twitch users make money and how their subscription process works.
Twitch Explained
How Much Does Twitch Take From Subs?
If you have very recently started exploring Twitch, then you might be wondering how much does Twitch take from subs and how much do Twitch streamers make?
So Twitch has three subscription models costing:
- $4.99 per month
- $9.99 per month
- $24.99 per month
Twitch earns 50% from each sub. So half of your monthly subscription fees go towards Twitch, and another half goes to the creator.
This means that both Twitch & Twitch streamers make $2.50, $5.00, and $12.50 per subscription.
However, Twitch recently came up with a new revenue policy that came into affect from June 1 2023. As per Twitch’s new revenue policy Twitch streamers with premium terms will get to keep 70% subscription revenue on the first $100,000 earned.
How Much Does Twitch Streamers Make?
Before we look at how much Twitch Streamers make, you should know that Twitch has two earning levels Twitch Affiliates and Twitch partners and here are the requirements that you must meet in order to become:
Requirement to become Twitch Affiliate:
- 500 total minutes
- Three concurrent viewers
- Seven unique days
- 50 followers
Requirement to become Twitch Partner:
- 25 total hours
- 75 concurrent viewers
- 12 unique days
So the amount of money a Twitch Streamer makes depends on the number of subscribers they have and their earning tier.
So the more subscriber they have, the more they will earn.
- The best streamers in the top 100 list make a minimum of $32,850 a month via bit donations, subscriptions, and ads.
- Top 1000 Streamers make a minimum of $7063 a month.
- Top 10000 Streamers make a minimum of $904 a month.
What are some other ways in which Twitch Affiliates and Partners earn?
Twitch affiliates can make extra money on Twitch from bit donations and by selling products.
Bits are Twitch currency that users can buy by paying actual money and then can use to donate to their preferred streamer, and each bit equals one cent.
Twitch Partners can also earn from bit donations and subscriptions, but they can also play ads during their streams and make money from it.
Partners can make a handsome amount of money, especially if they collaborate with big brands.Â
So Twitch partners and affiliates with 50-100 subscribers, can make $500 a month on average and large streamers can make $3000 and $5000 a month on average, excluding the amount earned from ad revenue.
How Does Twitch Subscription Work?
As mentioned before, Twitch has three subscription models that you can purchase for a time period of a month, three months, six months, or more months.
The platform offers different payment options to choose from, including Apple Pay, Debit or Credit Cards, bank transfers, Twitch gift cards, etc.
Once the payment is made, the subscription cycle begins, and you can enjoy Twitch streams from the channels you subscribed for.
You can also access subscriber badges, add-free viewing, emotes, etc.
Twitch also offers a prime subscription using which you can subscribe to a partner channel or affiliate for free.
How Can I Become a Twitch Affiliate or Partner?
Not everyone can earn money from Twitch, but many can reach enough average views to become a Twitch affiliate.
Here’s what you need in order to become a Twitch Affiliate:
- 500 total minutes
- Three concurrent viewers
- Seven unique days
- 50 followers
And in order to become a Twitch Partner, you will need the following:
- 25 total hours
- 75 concurrent viewers
- 12 unique days
Once you meet this criterion, you can apply for the Twitch affiliate or partner program. Within two weeks, Twitch would then review your application and would send you an invite link via email.
Currently, there are 27000 Partners on Twitch, and even you can add to the number.
Twitch Affiliate Setup
What are Some Other Ways to Make Money on Twitch?
Here are all the ways in which you can make money on Twitch:
Sponsorships
Sponsorship is a great way to make a handsome amount of money on Twitch. However, you need to have a good number of subscribers for this and must have the patience to reach this level.
Donations
Your viewer can pay you via bits or direct donations via links that will send money directly to your PayPal account.
Donations are also a great source of money from Twitch as the entire payment goes directly to you, and Twitch does not take any share from it.
Ads
You can run ads while streaming and earn money from it. This is also a great way to keep your viewers who do not wish to spend money on subscriptions.
However, you must choose the ads wisely as they can affect the viewership.
Sell Merchandise
On your channel, you can choose to sell merchandise to your viewers to make some extra money. Popular merchandise that streamers sell on Twitch includes coffee mugs, t-shirts, etc.
Affiliate Marketing
You can use affiliate marketing on almost any social media channel, including Twitch.
Just share the affiliate link of different products and receive a commission each time your viewer makes a purchase through it.
Subscription-Based Services
Using external apps, you can build subscription-based services that would give access to exclusive content to your viewers, and that is how you can add to your revenue stream using Twitch.
List of Richest Streamers on Twitch
Here’s a list of the richest Twitch Streamers:
| Critical Role | $9,626,712.16 |
| xQc | $8,454,427.17 |
| Summit1g | $5,847,541.17 |
| Tfue | $5,295,582.44 |
| NICKMERCS | $5,096,642.12 |
| Ludwig | $3,290,777.55 |
| TimTheTatman | $3,290,133.32 |
| Altoar | $3,053,839.94 |
| Auronplay | $3,053,341.54 |
| Lirik | $2,984,653.70 |
Wrap Up
Twitch takes up 50% of each subscription, and when compared to other streaming channels, this is a lot more.
YouTube, for example, only keeps 30% of streamers’ subscription revenue, and Facebook keeps nothing at all.
However, Twitch offers an exclusive platform for gamers, unlike other streaming channels. A 50% cut is not that bad especially considering that there are multiple ways to make money on Twitch.
We hope you found the answer to how much does Twitch take from subs in this guide.
When examining the financial sustainability of Twitch, a popular streaming platform, it’s essential to consider various factors, including revenue streams and operating costs.
In our article Is Twitch Profitable, we delve into Twitch’s financial performance, shedding light on its revenue sources, partnerships, and growth potential.
FAQ
How much does Twitch streamers make from Twitch Prime?
Streamers receive 50% of each subscription, and Twitch takes up the rest of the 50%. Hence Twitch streamers make $2.49 with Twitch Prime.
How much does Twitch parterns earn from Membership susbcription?
Twitch partners’ membership fee results in partners receiving 50% of the $4.99 monthly price.
How much does Twitch streamers make per 100 subscribers?
Twitch Streamers make $2.50 per subscriber. So with 100 subscribers, they make $250.
Twitch Streamers makes from Subscriptions or bits?
Twitch makes its primary income from Affiliate channel advertisements and from revenue generated from bit sales and subscriptions.
Amit Gupta is an experienced expert in digital marketing and co-founder of DrFranchises. With more than 11 years of knowledge in franchise digital marketing, SEO, email marketing, and social media marketing, Amit has helped many brands achieve incredible success online. As a passionate entrepreneur and owner of 7 franchises, he continues to study franchise models, looking at costs, revenue, and profitability to guide brands toward profitable growth. When he’s not working on digital marketing, Amit enjoys spending time playing with his beloved dog.