IHOP Franchise

IHOP is an international restaurant franchise based in the United States specializing in all-day breakfast selections.

Its business concept focuses on providing an economic casual eating experience and constant service with a smile. Let’s look at the IHOP franchise in more detail.

IHOP Franchise
IHOP Franchise

About The IHOP

The IHOP restaurant chain is one of the most popular in the United States. IHOP offers a menu of high-quality food at a reasonable price.

IHOP is most renowned for its award-winning pancakes and breakfast dishes, serving lunch, dinner, and snacks throughout the day.

International House of Pancakes, Inc., based in Glendale, Calif., is a wholly-owned subsidiary of DineEquity, Inc. that franchises and operates IHOP locations. 1700 IHOP locations opened in 49 states, Canada, and Mexico.


IHOP’s History

The International House of Pancakes (IHOP) was founded by brothers Al and Jerry Lapin in Los Angeles in 1958.

They took inspiration from “tropical delicacies” such as coconut syrup and intended to open a pancake-focused restaurant.

The restaurant franchise’s well-known acronym, IHOP, was not created until 1973.

IHOP restaurants became noted for their A-frame roofs over time; however, this style was phased out in 1978. On the other hand, IHOP has revived it at various locations since 2006.

IHOP had surpassed $1 billion in sales by 1999, indicating its widespread popularity in the United States.

The smile in IHOP’s emblem was adopted in 2015, and the restaurant’s interiors restyle and modernized.

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IHOP Franchise Model

Initial Investment$414,866-$3,374,043
Initial Franchise Fee$40,000-$50,000
Royalty Fee4.5%
Advertising Fee3.5%
Area Requirement30,000-50,000 Square Feet
Total Outlets1700 Units

IHOP Franchise Training And Support

Training Of IHOP

For new franchisees, IHOP offers an introductory training program called IHOP Academy.

To proceed from the restaurant training program to the management training program and graduate from management training, trainees must complete online and practical assessments that include observation and testing of on-the-job performance to demonstrate knowledge and skill level.

There are two sections to the training:

● Approximately 45 to 50 hours per week for a six-week program.

● A two-day capstone workshop organized across the United States.

Support Of IHOP

IHOP provides comprehensive franchise assistance, including:

  • Assistance in site selection
  • Help with restaurant design and planning
  • Assistance with the opening of a restaurant
  • Operations are still ongoing.
  • Consultation on marketing

IHOP Skills And Areas Of Expertise 

IHOP occasionally grants territorial exclusivity, but only if the business commits to growth.

That’s because IHOP’s ideal franchise partner is committed to a long-term relationship with the company and is devoted to the brand.

It’s also critical that potential franchisees understand what works and what doesn’t in the food industry and how to raise brand awareness.

As a result, partners should have experience in quality control, marketing, real estate development, and supply chain management.


Frequently Asked Questions 

How long does the franchise deal last?

The IHOP Franchise Agreement usually has a 20-year initial duration, but this can change depending on the lease.

Is there a way to get money?

IHOP does not provide financial assistance.

What is the total no. of franchise locations?

There are around 1700 franchised IHOP sites in the United States as of the 2021 Franchise Disclosure Document.

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