Insomnia Cookies Franchise

Insomnia Cookies has become a popular franchise that offers freshly baked cookies, brownies, and cookie cakes with an array of ice cream options. The company is renowned for its late-night hours, delivery services, and top-notch customer service.

Insomnia Cookies’ franchise opportunity allows entrepreneurs to own businesses in one of the most exciting industries – the food industry! This article will provide a comprehensive view of what it takes to become part of the Insomnia Cookies franchise family, including how much capital you need to invest and how long training takes.

Additionally, we’ll cover restrictions that come with franchising this business, potential return on investments (ROI), renewal fees, and more, which are all important factors when considering purchasing a franchise opportunity.

Read on for more information about the Insomnia Cookies franchise and everything that comes with it.

Note: Insomnia cookies have stopped franchising its stores now.

Insomnia Cookies Franchise
Insomnia Cookies Franchise

About The Insomnia Franchise

Insomnia Cookies is a well-known brand, and the idea targets those who sleep late at night and have carvings at those hours.

They turned this into a business idea and delivered food late at night. Today Insomnia Cookies have more than 200 locations and are still growing.

They get massive demand for their base of red velvet cookies which has become a Valentine’s Day staple.

Insomnia Cookies offers Cookies, Brownies, cakes, and ice cream. Besides this, it also provides nine varieties along with deluxe Cookies.

Insomnia Cookies Franchise Model

 Initial Investment $65,600-$111,400
 Initial Franchise Fee $25,000
 Royalty-Fee 6%
Total Outlets200

History of Insomnia Cookies

In 2003, Seth Berkowitz founded Insomnia Cookies in a College Dorm room at the University of Pennsylvania.

Berkowitz started baking and delivering cookies from his dorm room to students on campus late at night.

His concept of delivering cookies late at night became instantly successful. Then, in 2006, they opened their first retail store in Syracuse, New York.

In 2008, Insomnia took its services to the streets with a series of food trucks. As a result of this, Insomnia grew up its level and launched its app.

Ever since it opened, more than 200 stores have opened already.

The business model of the Insomnia Cookies Franchise

Insomnia Cookies doesn’t offer Franchises. It controls each location, but the company provides a campus marketing representative program.

The students can promote the store by hosting sampling events and posting promotional material around campus.

Insomnia doesn’t want to compromise with the quality. So each location is controlled by the corporation.

Are Insomnia Cookies profitable in 2022?

As the cookie industry grows, Insomnia Cookies will be positioned as a profitable company in 2022. The company has seen significant growth in recent years, and its products are in consumer demand. The enterprise generates $24.5 billion in revenue annually and a profit of $1.1 billion.

Insomnia Cookies has a strong brand identity and loyal customer base, which will continue to drive sales and profitability. Insomnia Cookies will continue to be a leading player in the cookie industry, focusing on quality ingredients and innovative recipes.

Insomnia Cookies Alternatives

CompanyNothing Bundt Cakes Cinnabon
Founded In19971985
Initial Investment$326,003 – $422,293$23,100-$430,900
Total Outlet4301,100
Annual Revenue$332 Million$1.3 Million


Insomnia Cookies made its name in delivering delicious late-night cookies. What started on a university campus now has more than 200 stores in the USA.

So it is an excellent option for businesses to take the Insomnia Cookies franchise.


Who Is The Owner Of Insomnia Cookies?

The owner of Insomnia Cookies is Seth Berkowitz. Founded in 2003 while he was a student at the University of Pennsylvania, Insomnia Cookies has grown into a national chain with over 100 locations across the country.

Are Insomnia Cookies vegan?

Yes, but there are limited flavors available for Vegans, like Vegan birthday cake, Vegan chocolate chunk, and vegan double chocolate chunk.

Is Insomnia Cookies a Franchise or Corporation?

No, Insomnia Cookies does not offer franchise opportunities and is a corporation.

How much does an Insomnia Cookies Franchise Cost?

As mentioned above, Insomnia Cookies does not offer franchises, but when it did, the franchise fee for Insomnia Cookies was $25,000, and the total estimated investment ranged from $65,600-$111,400.

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