Insomnia Cookies Franchise

We all know, Insomnia Cookies have expanded into numerous markets in the last few years.

If you are interested in opening Insomnia Cookies Franchise, then you are at the right place.

You will find all the information related to the Franchise here. We assure you that you will benefit from some points here, so let’s begin.

Note: Insomnia cookies have stopped franchising its stores now.

Insomnia Cookies Franchise
Insomnia Cookies Franchise

About The Insomnia Franchise

Insomnia Cookies is a well-known brand, and the idea targets those who sleep late at night and have carvings at those hours.

They turned this into a business idea and started to deliver food late at night. Today Insomnia Cookies have more than 200 locations and are still growing.

They get massive demand for their base of red velvet cookies which has become a Valentine’s Day staple.

Insomnia Cookies offers Cookies, Brownies, cakes, and ice cream. Besides this, it also provides nine varieties along with deluxe Cookies.

The menu of insomnia cookies also includes vegan and gluten-free cookies. On average, Insomnia Cookies generates annual revenue of $158.9m per year.

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Insomnia Cookies Franchise Model

 Initial Investment $65,600-$111,400
 Initial Franchise Fee $25,000
 Royalty-Fee 6%
 Advertising Fee N/A
Area Requirement N/A
Total Outlets200

History of Insomnia Cookies

In 2003, Insomnia Cookies was founded in a College Dorm room at the University of Pennsylvania by Seth Berkowitz.

Berkowitz started baking and delivering cookies from his dorm room to students on campus late at night.

His concept of delivering cookies late at night became instantly successful. Then, in 2006, they opened their first retail store in Syracuse, New York.

In 2008, Insomnia took their services to streets with a series of food trucks. As a result of this, Insomnia grew up its level and launched its app.

Ever since it has opened more than 200 stores opened already.

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Training and support offered

Insomnia cookies Franchisors offers initial training programs and a variety of ongoing support options to help franchisees run their business.

The company provides training for proper 2-3 weeks. In this training, all perspectives of running a franchise, like marketing plan & support, advertisement, field operation, etc., are covered.

The business model of Insomnia Cookies Franchise

Insomnia Cookies doesn’t offer Franchise. It controls each location, but the company provides a campus marketing representative program.

The students can promote the store by hosting sampling events and posting promotional material around campus.

Insomnia doesn’t want to comprise with the quality. So each location is controlled by the corporation.


Insomnia Cookies made their name in delivering delicious late-night cookies. What started on a university campus now has more than 200 stores in the USA.

So it is an excellent option for businesses to take the Insomnia Cookies franchise.


Who Is The Owner Of Insomnia Cookies?

Krispy Kreme Doughnut Corp.

How many calories is an insomnia cookie?

There are around 230 calories in 1 cookie of insomnia chocolate cookies.

Are Insomnia Cookies vegan?

Yes, but there are limited flavors available for Vegans like Vegan birthday cake, Vegan chocolate chunk, and vegan double chocolate chunk.

Where did Insomnia Cookies start?

The University of Pennsylvania.

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