Is Disneyland Profitable 2024?

Since its debut, Disneyland has grown to host $18.7 million guests in 2019. On a daily basis the theme park has 51,000 visitors per day, depending on the location. So, as a pivotal company for The Walt Disney Company, it’s natural to wonder: Is Disneyland profitable? How much does that glass sandal girl, Cinderella, makes?

Is Disneyland Profitable

We bet this question has definitely crossed your mind, whether you have visited Disneyland or not. So, in this guide, we’ll discuss all about Disney (not the princesses, of course, but the massive profit it generates).

Therefore, keep reading to know all about Disneyland, its profit, and the profit-making magic potion the fairy godmother gave them!


History Of Disneyland

The story started when Walt Disney and his brother Roy founded the Disney Brothers Cartoon Studio in October 1923.

The company started as a small animation company, but as it started to grow, it soon became one of the world’s largest media and entertainment companies.

Now, talking about Disneyland is a theme park that was initially opened at Disneyland Resort in Anaheim, California. It is the only theme park that was designed and constructed under the supervision of Walt Disney and opened on July 17, 1955.

The concept of Disneyland began when Walt Disney visited Griffith Park in Los Angeles with his daughters. While watching them enjoy the merry-go-round, he came up with the idea of establishing a theme park where both adults and kids can have fun together.

And that’s how Disneyland came into existence!


Who Owns Disney Now?

Walt Disney is a company that has produced a ton of groundbreaking and critically acclaimed films. It has an estimated $95.76 billion in assets owned.

Moreover, the company owns several famous companies, such as 20th Century Fox, Bamtech, Maker Studio, Pixar, Marvel, and Lucasfilm. But now that the company’s founder has died in 1966, it is a question to wonder who owns Disney?

After the company went public in 1957, it was owned by the shareholders. Its major shareholders include The Vanguard Group Inc., Blackrock Fund Advisors, Berkshire Hathway, and State Street Corporation.

Currently, the Chief Executive Officer of The Walt Disney Company is Bob Iger. He took the position in 2022 after ousting Bob Chapek.

Under the control of Robert Allen Iger, the Disney company continued to expand into a major conglomerate with acquisitions of Marvel Studios, Lucasfilm, and 20th Century Fox.


How Does Disneyland Make Money?

How Does Disneyland Make Money

Disneyland’s daily income is derived from multiple revenue channels. Let’s take a closer look at the various revenue channels of Disneyland.

1. Theme Park Tickets

The park tickets are the primary source of revenue for Disneyland. The one-day Disneyland ticket ranges from $104 to $179 per person.

The park receives 51,000 daily visitors, while the Disney California Adventure Park receives approximately 27,000 visitors per day.

Therefore, with millions of people flocking to the park, the tickets account for $13.1 million in earnings alone.

2. Food And Drinks

Food and Drinks are another major contributor to the revenue of Disneyland. The parks offer various culinary delights, from snacks to fine dining, generating $4.6 million in revenue in a day.

On average, an individual can spend around $70 per day on food and drinks in Disneyland, after how expensive the theme park is.

3. Merchandise Sales

Disneyland is known for having a wide array of merchandise that includes clothes, toys, collectibles, and more.

However, estimating how much Disneyland makes through Merchandise sales is quite difficult as everyone’s spending habits are different.

However, based on the data, these merchandise contributes $18.7 million in revenue to Disneyland.

4. Hotel And Lodgings

Since the theme park is located in Disney Resort, it also offers facilities of hotels and lodgings adding to the revenue of the whole Disneyland.

The revenue from hotels and lodging is approximately $1.6 million in earnings per day. The services provided by the hotels ensure that the guests have the best restful and exciting experience in its resorts.


Revenue Of Walt Disney Company By Segment

Revenue Of Walt Disney Company By Segment


Is Disneyland Profitable?

Disneyland theme parks generate significant revenue by attracting tens of thousands annually and ultimately helping the Walt Disney Company.

But to understand how much profitable Disneyland is let’s understand how much revenue it generated in the past few years.

Here’s a table representing the revenue earned by Disneyland:

Fiscal YearAmount (In billions)
2015$16.1 billion
2016$16.9 billion
2017$18.4 billion
2018$24.7 billion
2019$26.2 billion
2020$16.5 billion
2021$16.5 billion
2022$28.7 billion
2023$32.5 billion

Through these figures, you can estimate how profitable Disneyland is.


How Much Disneyland Makes In A Day?

Although Disney doesn’t disclose its financials for individual parks, we estimated the per-day income of Disneylands based on the available data and industry benchmarks.

Here’s a breakdown of the estimation:

  • Theme Park Tickets: $13.1 million
  • Food and drinks: $4.6 million
  • Merchandise: $1.87 million
  • Hotel and Lodgings: $1.6 million

These are all the revenue streams of Disneyland and give an estimated net profit of $21.07 million.

However, this amount may vary depending on the time of the year, days of the week, and holidays. This is the net profit of Disneyland; to know how much it makes per day, we have to deduct this amount from the operational cost of the company.

The operational costs will include employee salaries, utilities, maintenance, supplies, and other expenses. Here’s a breakdown of expenses of Disneyland:

ExpensesDaily Cost (in millions)
Employee Salaries$2.5
Utilities$0.9
Maintenance$0.8
Supplies$0.6
Other Expenses$0.5
Total$5.3

This gives us a total of $5.3 million. So, after deducting the overall net profit, which is $21.07 million, we get $15.77 million, which is the net profit Disneyland earns per day.


How Many Disneylands Are There In The World?


Who Owns The Disney Parks?

It might come as a surprise that Disney doesn’t own all its theme parks. Here is a table giving you insight into who owns Disney’s parks around the world:

Disney Resort (California)100% Owned by Disney
Walt Disney World (Florida)100% Owned by Disney
Tokyo Disney Resort (Japan)Owned by Oriental Land Company
Disneyland Paris (France)100% Owned by Disney
Hongkong Disneyland53% by Hongkong Government
47% owned by Disney
Shanghai Disneyland (China)57% by Chinese Government
43% owned by Disney


Who Are The Top Shareholders Of The Walt Disney Company (DIS)?

Here is a breakdown of major shareholders of The Walt Disney Company (DIS)

0.07%Shares held by all insiders
67.45%Shares held by institutions
67.50%% of float held by institutions
3,818Number of institutions holding shares

These are the top institutional shareholders of The Walt Disney Company (DIS):

HoldersShares
Vanguard Group Inc151.44M
Blackrock Inc.121.5M
State Street Corporation75.67M
Morgan Stanley48.02M
Geode Capital Management, LLC34.61M
Trian Fund Management, LP32.34M
State Farm Mutual Automobile Insuarnce Co32.18M
Norges Bank Investment Management21.47M


Who Are The Top Mutual Fund Holders Of The Walt Disney Company (DIS)?

This is a table representing the top mutual fund holders of the company:

HolderShares
Vanguard Total Stock Market Index Fund56.97M
Vanguard 500 Index Fund44.7M
Fidelity 500 Index Fund21.5M
SPDR S&P 500 ETF Trust20.75M
iShares Core S&P 500 ETF18.21M
Vanguard Institutional Index Fund-Institutional Index Fund12.12M
Vanguard Growth Index Fund8.4M
SPDR (R) Idx Shares-SPDR Communication Services Select Sector ETF7.66M

Conclusion

So, is Disneyland profitable?

Well, the story of the success and profit of The Walt Disney Company is not hidden from anyone, but the question of how much the famous Disneyland makes still lingers in many people’s thoughts.

Unfortunately, Disney doesn’t provide the financials of individual parks, so we estimated the astonishing profitability of Disneyland based on its revenue streams.

We hope this article has answered all your confusion about the profitability of Disneyland.


FAQs

What factors affect the profitability of Disneyland?

Factors such as time of the year, holidays, and days of the week affect Disneyland’s daily earnings.

What is Disney's biggest profit?

Disney’s media and entertainment division generated a significant portion of its total revenue at $40.64 billion in the United States in 2023. This contributed to Disney’s biggest profit.

How many Disneylands are there in the world?

There are a total of 12 Disneyland parks in the world. They are Shanghai Disneyland (China), Hongkong Disneyland, Disneyland Paris (France), Tokyo Disneyland (Japan), Walt Disney World (Florida), Disney Land Resort (California), Epcot, Disney’s Animal Kingdom, Hollywood Studios, Magic Kingdom.

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