Is Dr. Squatch Going Out Of Business 2024?

If you might have come across the ads of Dr Squatch, then you know what we are talking about. Yes, the same Dr Squatch whose ad gave you the blast of the past through its ‘bro vibe’ ads. Currently, it is quite stirred in a lawsuit, which had people talking about- Is Dr. Squatch going out of business in 2024.

Is Dr. Squatch Going Out Of Business

Dr Squatch is a rapidly growing men’s natural soap and personal care brand. It makes $8.3 million in a year selling plain soap bars.

If you have used this brand and it’s your favorite, but you are worried about whether it is going out of business or not, then you are at the right place. You just need to keep on reading to get to the facts and end your stress.

What Is Dr. Squatch?

Dr. Squatch is an American personal care brand that is made from natural ingredients and marketed especially to men. It was founded in 2013 in San Diego and is now based in Los Angeles.

It comes in brown packaging smelling woodsy and in wild flavors like Pine Tar, Bay Rum, Cedar Citrus, Nautical Sage, and many more.

Other than soaps, it offers a variety of products, including:

  • Shampoo
  • Conditioners
  • Shower Boosters
  • Sopa Savers
  • Grippers
  • Shaving Gear
  • Beard Oils
  • Colognes
  • Candle and gifts

So, Dr. Squatch is not just a bar soap company. Dr. Squatch is a simple story of success with a simple product and great marketing.

The founder of the company saw the potential in Facebook Ads and committed most of his ad spend on social media, which made the company reach where it is now.

How did Dr. Squatch Start?

Dr. Squatch was started by Jack Haldrup, a 31-year-old San Diegan with a master’s in information systems.

He has a common autoimmune skin condition called psoriasis, which doesn’t allow him to use regular supermarket soaps.

Those soaps burned his skin and left him feeling dry and irritated. To get to a solution, he ended up buying the handmade soaps from the farmer’s market.

This struck him as an average guy wouldn’t hunt down these products and buy them from a farmer’s market, which resulted in a million-dollar company named Dr. Squatch.

Haldrup said that their biggest audience turned out to be from North America.

The products are mainly for chop-his-own-firewood males who want a natural bar soap but don’t want to smell like a field of lavender.

Dr. Squatch now has 17,000 subscribers and has gone from selling a few bar soaps to shipping out 1500 to 2,000 soaps a day.

Is Dr. Squatch Products Safe To Use?

Is Dr. Squatch Products Safe To Use

First things first, the products of Dr. Squatch are made from natural ingredients. So, they are always good and safe to use as they contain no harsh chemicals or irritants.

They also have a fun ‘Squatch Quiz,’ which helps the customers determine the perfect bar soap for their skin type.

When you dig into the customer reviews of Dr. Squatch, the praise will make you raise an eyebrow or two.

Hundreds of studies for soaps are all boasting a rating of 4.5 out of 5. Some of the comments go like this: My wife can’t resist my hair, and there are other comments, too, which might make you roll your eyes.

Even on Amazon, the product is a favorite among its customers and has been rated 4.3 out of 5; however, on sites like, Dr. Squatch has managed to receive only a 2.9 rating out of 5.

What Are The Ingredients Of Dr. Squatch Products?

What Are The Ingredients Of Dr. Squatch Products

Dr. Squatch is transparent about its ingredients but not the manufacturing process. Its bar soap line contains saponified oils such as olive oil, shea butter, lye, sea salt, kaolin clay, peppermint, leaves, and some essential oils.

The soap helps to remove the dead skin cells when used with warm water.

However, bar soaps are not effective in cleaning greasy surfaces or killing germs. Also, Dr. Squatch claims to be made from natural ingredients, but the products contain certain mildly unnatural ingredients, such as palm oil.

Palm oil is excellent for moisturizing the skin, and it is either fabricated or sourced from the forest. However, this contributes to deforestation, climate change, and habitat degradation.

What Is Dr. Squatch’s Lawsuit?

A customer named Lauren Fleming sued Dr. Squatch over one of their shampoo, which they claim to be made from natural ingredients.

This lawsuit was filed in Illinois Federal Court, alleging violations of state and federal customer laws.

Fleming states that in order for a product to be natural, it needs to be extracted from a natural source and not undergo any chemical changes. She then listed all the ingredients in the shampoo, many of which were not natural.

For instance, she claims decyl glucoside is not natural because it is made by chemical condensation with polymers.

To this, the company replied that the consumers lack the ability to test or independently verify whether the product is natural, especially at the point of sale.

As a result, Dr Squatch sold more products at higher prices, resulting in additional profits at the expense of the consumers.

Is Dr. Squatch Going Out Of Business 2024?

Despite facing the lawsuit, it is not clarified that they are going out of business or this is just a marketing tactic.

Moreover, the CEO of Raindrop, the marketing firm that worked with Dr. Squatch, released a video that showed the sales of the company in February 2023, which was $150 million. And as of September 2023, they are over $200 million a year now.

This data depicts that Dr. Squatch is only growing with its amazing marketing, and it is still unclear whether the company is going out of business or not.

What Are The Alternate Options To Dr. Squatch?

What Are The Alternate Options To Dr. Squatch

Although Dr Squatch offers vegan-friendly, organic, and natural soap products, they are more than just soap bars. There are also shaving creams and aftershave balms, which men really dig for.

However, all this good stuff makes them quite expensive, and fortunately, there are many similar products available in the market.

For example, a very close substitute to Dr. Squatch is The Soap Guy. Upon inspection of both brands, it is found that they have the same ingredients, the same packaging, and even the same terminology, but the only difference is that The Soap Guy is cheaper and more extensive.

Here are some other alternatives to Dr. Squatch:

  • Duke Canon
  • Every Man Jack
  • Bravo Sierra
  • Harry’s
  • San Francisco Soap Company
  • Stirling Soap Company
  • Outlaw Soaps
  • Dr. Bronner’s
  • Baxter Of California
  • Bearsville Soap Company
  • Crate 61 Bar Soap
  • The Soap Guy, Sudsy Bear
  • 360 Feel Men’s Soap Bar
  • Swanky Badger Natural Soap Bar


So, Is Dr. Squatch going out of business 2024?

A very straightforward answer to this question is that it is complicated as the company is rapidly growing and making profits. And if you look at the reviews of the product on Amazon, then you might realize that people actually love the products of Dr. Squatch.

However, the lawsuits that the company is facing are creating doubts about its shutdown. So, it is really complicated to estimate whether the company is shutting down its business or it’s just a tactic to gain popularity.


Is Dr. Squatch Soaps made in China?

No, all the products of Dr Squatch are manufactured in the USA using the finest ingredients.

How long does Dr. Squatch lasts?

With regular use, a Dr. Squatch will last 21 showers, which is why they have a two-bar-a-month subscription.

Is Dr. Squatch trustable?

Dr. Squatch is a really good product if you are looking for a soap made with natural ingredients and woody smells.

Where To buy Dr. Squatch products?

For the best selection, explore their websites. You can also find their products on Amazon, Kroger, and others. Moreover, they are also available at Walmart.

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