Ocado is a popular grocery brand in the United Kingdom but many people prefer to shop from other grocery stores instead. This begs the question, is Ocado expensive?
In this guide, we have compared the price of shopping from the eight biggest grocery chains in the UK to find out which one is the cheapest and which one costs the most.
So let’s find out!
About Ocado
Ocado is an online grocery delivery platform that was founded in 2002 in Hatfield, U.K. The company is a joint venture between Marks & Spencer Group and Ocado Group.
This online grocer is focused on delivering high-quality food, drinks, and other household items to consumers right in the comfort of their homes.
But online delivery platforms usually bear the highest overhead cost, and thus, the expense they bear reflects in their pricing. So is Ocado expensive? Keep on reading to find this out.
Supermarket Price Comparison
To find out which is the cheapest supermarket, we compared U.K.’s eight biggest brands- Aldi, Lidl, Asda, Morrisons, Sainsbury’s, Ocado, Tesco, and Waitrose.
January 2023
Starting with January, we compared the price of different groceries for a basket of 45 items, and Aldi came out to be the cheapest.
| Supermarket | Average basket price |
|---|---|
| Aldi | £82.03 |
| Lidl | £84.07 |
| Tesco | £93.80 |
| Asda | £95.32 |
| Sainsbury’s | £95.65 |
| Morrisons | £96.58 |
| Ocado | £100.87 |
| Waitrose | £107.71 |
However, for a trolley of 144 items, Asda was cheapest:
| Supermarket | Average trolley price |
|---|---|
| Asda | £363.29 |
| Sainsbury’s | £375.84 |
| Tesco | £376.72 |
| Morrisons | £379.13 |
| Ocado | £392.43 |
| Waitrose | £408.72 |
February 2023
In February, Aldi was again the cheapest for a basket of 43 items:
| Supermarket | Average basket price |
| Aldi | £74.81 |
| Lidl | £77.50 |
| Sainsbury’s | £85.25 |
| Tesco | £85.32 |
| Asda | £85.81 |
| Morrisons | £89.01 |
| Ocado | £89.96 |
| Waitrose | £96.59 |
Likewise, Asda was the cheapest for a bag full of 139 items:
| Supermarket | Average trolley price |
| Asda | £355.29 |
| Sainsbury’s | £358.77 |
| Morrisons | £371.86 |
| Tesco | £376.95 |
| Ocado | £382.54 |
| Waitrose | £396.58 |
March 2023
In March, the cheapest grocery store was Aldi again, with a basket of 41 items costing £72.54:
| Supermarket | Average basket price |
| Aldi | 72.54 |
| Lidl | 72.79 |
| Sainsbury’s | 80.27 |
| Tesco | 81.58 |
| Asda | 81.88 |
| Morrisons | 83.63 |
| Ocado | 88.03 |
| Waitrose | 92.55 |
And for a big trolley of 137 items, Asda was the cheapest.
| Supermarket | Average trolley price |
| Asda | £343.91 |
| Sainsbury’s | £353.16 |
| Morrisons | £354.87 |
| Tesco | £366.65 |
| Ocado | £371.85 |
| Waitrose | £385.74 |
April 2023
In April, Aldi was the cheapest, with a basket of 39 items costing £69.99 on average. And it beat rival discounter Lidl by 65p.
| Supermarket | Average basket price |
| Aldi | £69.99 |
| Lidl | £70.64 |
| Sainsbury’s | £76.85 |
| Asda | £77.92 |
| Tesco | £78.09 |
| Morrisons | £81.46 |
| Ocado | £83.69 |
| Waitrose | £87.33 |
For a trolley of 135 grocery items, Asda continued to remain the cheapest traditional supermarket:
| Supermarket | Average trolley price |
| Asda | £343.46 |
| Sainsbury’s | £353.96 |
| Morrisons | £355.84 |
| Tesco | £365.77 |
| Ocado | £374.53 |
| Waitrose | £382.22 |
May 2023
For 12 months in a row, Aldi was the cheapest supermarket, with a bag full of 40 products costing £68.60 on average.
| Supermarket | Average basket price |
| Aldi | £68.60 |
| Lidl | £70.51 |
| Asda | £76.45 |
| Sainsbury’s | £77.13 |
| Tesco | £77.56 |
| Morrisons | £79.09 |
| Ocado | £83.90 |
| Waitrose | £86.91 |
Likewise, Asda remained as the cheapest traditional supermarket, for a larger trolley of 131 grocery items.
| Supermarket | Average trolley price |
| Asda | £332.40 |
| Morrisons | £334.47 |
| Sainsbury’s | £341.40 |
| Tesco | £349.35 |
| Ocado | £354.90 |
| Waitrose | £363.99 |
June 2023
With a basket of 42 items costing £75.25 on average, Aldi remained cheapest supermarket.
| Supermarket | Average basket price |
| Aldi | £75.25 |
| Lidl | £77.18 |
| Asda | £82.55 |
| Tesco | £82.67 |
| Sainsbury’s | £83.46 |
| Morrisons | £85.98 |
| Ocado | £89.20 |
| Waitrose | £91.80 |
Same goes for Asda.
| Supermarket | Average trolley price |
| Asda | £332.40 |
| Morrisons | £334.47 |
| Sainsbury’s | £341.40 |
| Tesco | £349.35 |
| Ocado | £354.90 |
| Waitrose | £363.99 |
July 2023
Aldi as of July 2023 remains the cheapest supermarket for a of 38 groceries costing £71.22 on average followed by Lidl closely.
| Supermarket | Average basket price |
|---|---|
| Aldi | £71.22 |
| Lidl | £72.60 |
| Asda | £78.65 |
| Tesco | £79.59 |
| Sainsbury’s | £81.06 |
| Morrisons | £82.00 |
| Ocado | £86.26 |
| Waitrose | £87.24 |
However, this month we saw that the change in grocery prices made Morrisons the cheapest grocery store for a trolley of 135 groceries.
| Supermarket | Average trolley price |
|---|---|
| Morrisons | £341.92 |
| Asda | £342.14 |
| Tesco | £360.97 |
| Ocado | £367.96 |
| Sainsbury’s | £370.54 |
| Waitrose | £376.66 |
Is Ocado Expensive?
As we can see from the comparison between different groceries for different months, Ocado came second last or third in terms of being expensive.
Aldi & Asda are by far the cheapest grocery stores offering good quality products.
So yes, Ocado is expensive compared to Aldi, Asda, Morrisons, Tesca, Lidl, and Sainsbury’s.
So we recommend you try out other options instead and see the price difference yourself.
Which Was The Cheapest Supermarket in 2022?
Aldi was the cheapest grocery store in the year 2022.
It was cheaper in seven months out of twelve, which is the most as compared to any other supermarket.
Lidl was also not very far behind, coming the cheapest for five months in the year 2022.
Which Was The Cheapest Supermarket in 2021?
Again, Aldi was the cheapest supermarket even in 2021, ranking first for seven months in a year. For five months, Lidl came first for being the cheapest supermarket.
And during the same time, Waitrose was the most expensive each month.
Wrap Up
So to conclude, is Ocado expensive? Yes, it definitely is. Ocado is the second most expensive grocery brand with (£100.87), followed by Waitrose (£107.71).
In case you want to purchase groceries for the lowest price, then you should check out Aldi instead or even Lidl.
FAQs
Which is the cheapest supermarket to shop from?
Aldi is the all-time cheapest supermarket to shop from. Aldi not only offers grocery items for a lesser price compared to other competitors but also offers quality products.
Lidl is also the cheapest grocery store after Aldi, and for those who shop for items in more quantity, Asda is the best cheapest option.
Is Ocado an American company?
No Ocado is a British company with headquarters in Hatfield, United Kingdom.
Is Ocado worth it?
Ocado is one of the most expensive grocery brands, and one can very easily find similar or better quality products at other, cheaper grocery stores. Ultimately it is up to you to decide if you like it more than other stores and find it worth it or not.