Is Sneaker Reselling Profitable 2024?

The Sneaker reselling market has exploded in recent years. From Nike Air Jordans to Adidas Yeezy’s, people are willing to pay twice or thrice the amount of the actual retail price. If you see a business opportunity in this, then you might be curious to find out: Is Sneaker Reselling profitable?

For a sneakerhead, buying limited edition or rare Sneakers is a big deal and a great opportunity not just to own something unique but to even make profits out of it if they decide to sell it.

In case you do not realize how serious Sneaker enthusiasts are about this, then you should know that in 2022, the global Sneaker reselling market was worth US$6 billion globally.

Yes, that’s right! So, if you want to get into this, then make sure to read this guide till the end to find out if Sneaker reselling is profitable, along with other things you need to take note of before you get into this business.

Is Sneaker Reselling Profitable

The Sneaker Reselling Market

Initially, Sneaker reselling sprung out of a passionate subculture. When this phenomenon started, people largely did the transaction informally at local events or other places.

Brands used to release sneaker models in smaller quantities, and this rarity drove the initial resell value.

Then, the advent of the Internet and online marketplaces marked a significant change in Sneaker reselling. Online marketplaces such as eBay, Craiglist, etc., allow sellers to reach a wider audience for an easy exchange. At the same time, it also prompted more and more people to get into this exchange.

After platforms like eBay emerged, dedicated sneaker reselling websites such as GOAT or StockX specializing in high-in-demand and authenticated sneakers emerged. These streamlined platforms allowed more and more people to engage in buying and selling sneakers.

Today, the Sneaker reselling market has exploded, and there is a huge demand for limited edition sneakers especially. But due to increased demand, there are also some challenges that you might face. Keep on reading to know more.

Is Sneaker Reselling Profitable?

Is Sneaker Reselling profitable business

In economics, there is a concept that says when the supply of a product increases while the demand remains constant, the prices go down naturally.

So ever since these dedicated sneaker reselling platforms emerged, allowing more people to sell and resell sneakers, there has been a saturation in the Sneaker reselling market. This means that earlier, people used to pay a higher price even for sneakers that were not that rare.

But with so much competition among sellers, there definitely has been an impact on resell value. Regardless, the Sneaker reselling business is still highly profitable if you are trading limited edition or most demanded shoes such as Jordans, Yeezy’s, etc.

How Much Can You Make By Reselling Sneakers?

How much you can make by reselling sneakers really depends on the sneakers you are selling, their demand, current market value, rarity, etc.

Typically, the average profit that people make by reselling sneakers is $80-$100 per pair. But if you have some rare beauties, limited editions, and most demanded sneakers with you, then you can make profits of $10,000 or even more by selling just one pair.

If you re-invest this money and acquire some rare sneakers, you can make $50,000-$100,000 annually from this business.

What Is Sneaker Reseller Business Owner Salary?

The salary of a Sneaker reseller business owner could vary depending on many factors such as the location, his collection, market condition, demand, etc.

However, the owner of a well-established sneaker reseller business can expect to make a weekly salary of $562.

But you must note that a Sneaker reseller’s business owner’s salary is not consistent, and there could be a variation of income of up to 80% either way.

Youngest Sneaker Reselling Millionaire

Most Expensive & Popular Sneakers to Resell

In the world of sneakers, the two brands that have mattered the most ever since the 70’s are Nike and Adidas.

Both of these brands have produced shoes for celebrities and artists, and some of their pieces have withstood the test of time and have gained an exponentially high resale value. Let’s have a look at them:

Vintage Air Jordans 12 ($100,000+)

Vintage Air Jordans 12

Michael Jordan’s line of shoes produced by Nike is one of the most sought-after Sneakers globally. You can quickly make a list of the most expensive sneakers based on Jordans alone. For example:

  • The most affordable pair of Jordans could be re-sold for $4,500 easily.
  • However, in the Jordan shoe line, the Jordan 12 collection is the most expensive pair of shoes. In particular, Air Jordan 12 Flu Game shoes top the list at a neat $104,000. 

Basically, if you have limited edition or vintage Jordans, then you can make a lot of money selling them.

Nike Air Yeezy 2 “Red October” ($6,000) 

Nike’s first-ever non-athlete collaboration pair of sneakers was with the popular artist Kanye West. And Sneakers from his line can make you a lot of money. For example:

  • Red October was released in 2009 for $250, but its resale value today is $5,600 to $6,400.

Kanye West also collaborated with other brands, such as Louis Vuitton, Adidas, and Bape. Among these, Adidas partnered with West to launch a new line called “Adidas Yeezy Boost line.”

Outside of Jordans, a pair of Yeezys is one of the most sought-after shoes in the market.

Travis Scott Air Jordan 1 Nikes ($4,000+)

Travis Scott Air Jordan 1 Nikes

These sneakers initially were sold for less than $200, but now they have a value of between $2,000 and $4,000.

This collection is notable because of its connection to rapper Travis Scott and because of its hidden pocket and reverse swoosh.

Nike Air Mag Back to the Future ($10,000+)

This edition was inspired by the sneakers worn by Marty McFly (Michael J. Fox) in Back to the Future 2. And Nike manufactured only 1500 pairs of this shoe.

However, all of these shoes were sold via auction, and none of them made it to the store. The shoes showcased upper contour and LED panels. And because of this rarity, the resale value of this pair of sneakers is over $10,000.

List Of 25 Most Expensive Sneakers of All Times

The prices of these sneakers could leave you baffled; rest assured that their value may sometimes fickle with the changing trends and demand, and you may get them for a more digestible price.

SneakersBrandYear ReleasedOriginal PriceCurrent Value
DJ Khaled x Air Jordan 3 ‘Grateful’Nike2017$16,000-$30,000$12,000
Macklemore x Air Jordan 6 Nike2014N/A$25,000
Eminem X Carhartt Air Jordan 4Nike2015$30,100$30,000
Concepts x Nike SB Dunk Low White LobsterNike2023$150$30,000
Nike Dunk SB Low Freddy Kruger Nike2007N/A$30,000
Air Jordan 2 OGNike1986$100$31,000
Nike Dunk SB Low Staple NYC PigeonNike2005$300$38,000
Air Jordan 11 “Jeter”Nike2017$400$30,000 – 50,000
Jordan 1 OGNike1985$64.99$39,348
Nike Dunk SB Low Yellow LobsterNike2009N/A$42,634
Diamond Encrusted Air Force 1Nike2007$50,000$50,000
Nike Dunk SB Low Paris Nike2002$1,000$69,000
Nike Dunk High Pro SB FlomNike2004N/A$56,139
Nike MAG Back to the FutureNike2016N/A$76,925
Nike Air Force 1 Low x Louis VuittonNike x Louis Vuitton2023$2,000$75,000
Air Jordan 12 OVO (Drake Edition)Nike2016$225$100,000
Air Jordan 12 (Flu Game) Nike1997$190$104,765
Buscemi 100mm DiamondBuscemi2016$132,000$132,000
Michael Jordan Game Worn Converse Fastbreak Converse1984N/A$190,373
Jordan 1 Retro High Charlotte Hornets Foundation Black/WhiteNike2019Starting from $88,071$250,000
Air Jordan Retro ‘Kobe Pack’Nike2016N/A$800,000
Michael Jordan Game-Worn Nike Air ShipNike1984$65$1.47 million
Kayne West Nike Air Yeezy 1 ‘Prototype’Nike2008N/A$1.8 million
Solid Gold OVO x Air Jordans Nike2006$2 Million$2 Million
‘Bred’ Air Jordan 13Nike1997$150$2.2 Million

How To Determine The Value Of Resale Sneakers?

To make money by reselling sneakers, you first need to find shoes sold under reseller price. But how do you determine how much a pair of shoes costs?

For this, you can use a site like StockX. This site shows the cost of sneakers and shoes over the course of the 12 months.

It will show you a graph that will tell you how many and for how much the shoes are sold in the market over time. This could help you find out which shoes you should acquire to gain profits after reselling.

Before buying, you should check the volatility and trend of the sneakers to come up with a price that justifies the selling and buying.

In this business, the market dictates the price, and no one would buy an unfair price.

How Do Sneaker Resellers Find Shoes?

How Do Sneaker Resellers Find Shoes

You don’t have to go to every retail store to buy shoes. Many sneaker resellers use AI technology to make this process a cakewalk.

You can install something like an AIO Bot on your computer and simply enter the name of the shoes you are looking for. This bot will generate results and will show you all the sites that are selling the shoes that you are looking for.

However, before you do all this, you can also do a simple search on Nike or eBay to see if your shoes are available on these websites.

How to Know Which Sneakers Will Resell?

Best Place To Buy And Resell Sneakers

It is very easy to get fooled by someone these days, and you might end up buying copies if you buy sneakers from random platforms.

Although a lot of people have used Facebook groups, Craiglist, eBay, etc., to buy sneakers, you must try to avoid these platforms until and unless you know how to identify a fake.

Many new platforms have emerged recently, such as StockX and Goat, which are dedicated to buying and reselling sneakers. These platforms also offer insight into the current price, authenticity, etc., so that no one takes advantage of you.

So, to stay safe with your purchase, we recommend you buy sneakers from these websites instead.

Has The Sneaker Reselling Market Reached Saturation?

If you are thinking, is the sneaker reselling market completely burst? Then, the answer is no.

Plenty of sneakers are sold for a very high price even today. For example, Air Jordan 1 (Black and Gold) has a resale value of $25,000, and Nike’s 2007 limited-edition “Freddy Krueger” Dunk Lows has a resale value of $45,000 – $95,000.

In fact, it is expected that the Sneakers resale market will reach US$30 billion by the end of 2030.

The sneakers reselling market won’t die off completely, but yes, resellers will need to diversify and come up with new strategies to make profits.

Wrap Up

Your question shouldn’t be: Is sneaker reselling profitable? Rather, how profitable is it?

As we discussed in this article, sneaker reselling is a business in which the profitability is high, but it can vary greatly. The money you make directly depends on the model you are selling and its current market value.

You can get into this business full-time or simply sell the in-demand sneakers you own for profit. The key here is to have the knowledge of the industry.


Is the Sneaker reselling business worth it?

If you are curious to find out if the Sneaker reselling business is worth it, then the answer is YES! If you get deep down into this business the right way, then you can make $54K per year or even more. So, if you have the right knowledge and resources to get into this field, then the Sneaker reselling business could be worth it for you.

How much do I need to start a sneaker reselling business?

You can either start this business with very little money by selling 1-2 sneakers and re-investing the money until you have turned this into a big business. Or you can go all in at once by investing $10,000-$50,000 to acquire inventory for starting a sneaker reselling business.

How to avoid fakes?

There are a lot of counterfeit in the market, so you must be careful while buying resold sneakers online. Here are some tips to avoid fakes:

  • Ask for pictures from all angles
  • Ask for the invoice
  • Do your research
  • Ask for a video if necessary
  • Trust your instinct

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