Is Tinder Profitable 2024?

Tinder is a dating app that matches users to other users based on geographic locations. The app was a pioneer in the US online dating arena at the time it was launched in 2012. But now, in 2024, it is making many people wonder: Is Tinder Profitable 2024?

Is Tinder Profitable

The app was founded in Hatch Labs in 2012. The algorithm was designed by Sean Rad (former CEO and chairman) and Justin Mateen (former CMO).

Tinder received a massive success of 350 million swipes per day by late 2013 which is 4,000 per second. This number rose to one billion swipes per day before the end of 2014.

So, now, without further delay, let’s begin the guide to understanding Tinder, how it makes money, and how much revenue it generates.


How Does Tinder Work?

The first step is for the Tinder users to create a profile by filling out the gender, gender preferences, age, location, and distance for desirable potential matches

The next step is to look for a date, which begins with screening the photos and biographies. Tinder lets the users swipe right if they like someone or swipe left when they are interested.

If another person swipes right to your profile, then it’s a match, and the next stage is chatting with the person.


What Is The Net Worth Of Tinder?

Tinder Net Worth
YearValuation
2017$3 billion
2018$10 billion
2021$42 billion


How Does Tinder Make Money?

Tinder operates on a freemium business model. So, the users enjoy the free dating services on the app. However, users get to enjoy only a few limited services in this model, which compels them to upgrade the app.

But other than this, Tinder generates revenue from a variety of sources, such as:

1. In-App Purchases

There are 3 types of premium services that Tinder offers as its in-app purchases that are: Super Likes, Boost, and Super Boost.

  • Super Likes: All the users in Super Like get a one-month free Super Like. Moreover, the conversations following the Super Like last 70% longer.
  • Tinder Boosts: This allows you to be one of the top profiles in your area for 30 minutes. It increases the user’s chances of a match and you can get 10x more profile views while boosting.
  • Tinder Super Boosts: A super boost helps Tinder users to get in the front queue at a cost. They would be seen by up to 100 times more potential matches on the platform.

2. Premium Services

Premium services are the tier-based subscription options which can be paid monthly or annually. The 3-tier paid subscription includes Tinder Plus, Tinder Gold, and Tinder Platinum.

These paid subscriptions give certain perks to the users that are not available in their freemium model. It includes messages for every super like, unlimited likes, prioritized likes, the ability to view who likes you, and top picks among a variety of others.

Tinder’s subscriptions range between $4.99 per month to $9.99 and can be selected according to the premium features you wish to use.


Is Tinder Profitable?

Tinder’s financial model has a unique selling proposition, which is that it links people to complete strangers to make a bond instead of linking them with people they are familiar with.

This brought a new concept in the market giving rise to Tinder users and shifting the online dating practices.

Now, when talking about the revenue of Tinder, the best way to look at it is through statistics. Here is a graph depicting the annual revenue of Tinder, which is increasing from 2015-2023:

YearAnnual Revenue (In USD Million)
201547
2016169
2017403
2018805
20191150
20201410
20211650
20221794
20231918


How Many Subscribers Does Tinder Have?

Here is a graph showing the annual subscribers of Tinder:

Tinder Annual Subscribers
YearAnnual Subscribers (mm)
20150.3
20161.1
20172
20183.7
20197
20208.2
20219.6
202210.9
202310.4


What Is The Gender Demographics Of Tinder?

When it comes to gender demographics, Tinder has a gender imbalance, with 75% of users identifying as male. Moreover, in countries like India, the male-to-female disparity is even larger.

While in countries Europe it is almost 50/50.

Here is the gender demographics for 2023 in percentage:

GenderPercentage of users
Female24
Male75


How Much Is Tinder’s US Market Share?

Tinder US Market Share
AppsPercentage
Tinder27%
Bumble26%
Hinge18%
Others11%
Plenty Of Fish10%
Grindr3%
Badoo5%


The Top 15 Dating Apps

The following table ranks the 15 dating apps on the basis of revenue per million users:

  1. Match.com- $25,000,000
  2. Zoosk- $6,250,000
  3. eHarmony- $5,405,405
  4. Bumble- $3,370,000
  5. Tinder- $3,018,868
  6. Grindr- $2,888,889
  7. Hinge- $2,666,667
  8. OkCupid- $1,000,000
  9. Her- $700,000
  10. Plenty Of Fish- $533,333
  11. Christian Mingle- $531,250
  12. Coffee Meets Bagel- $476,190
  13. Ashley Madison- $400,000
  14. Badoo- $314,465
  15. Happn- $150,000

Conclusion

The answer to “Is Tinder profitable 2024?” is depicted by the revenue the company earns. Since the apps launch, Tinder has been a successful dating app.

It was first rolled out in US Universities and then reached the market, where it gained popularity. But now, after 12 years, while using this app, “How much profit does Tinder make?” crossed your mind then we hope this article solved your every doubt.


FAQs

How much is Tinder worth?

As per the valuation of Morgan Stanley in 2021, Tinder is worth $42 billion.

Is Tinder loosing its users?

Yes, fewer and fewer people are using Tinder year after year. The app once reached its peak in 2016 but is now losing users.

Who is the CEO of Tinder?

Match Group Inc. has named Faye Iosotaluno, the chief executive officer of Tinder. Therefore, Faye manages Tinder now.

What percentage of Match's Group's revenue comes from Tinder?

In 2023, Tinder accounted for 57% of the revenue of Match Group. Inc. The Match Group Inc. is the parent company of Tinder.

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