Wayfair’s financial results this week showed continuing losses, and the situation does not seem to improve. Does that mean- Is Wayfair going out of business?
The COVID-19 pandemic was a golden time for Wayfair as they saw a considerable increase in sales, revenue, and stock prices. But thanks to inflation, the tables have turned in the opposite direction for the company now.
Is their hope for Wayfair? Or will it shut down soon? Keep on reading to find out.
Founded in 2002, Wayfair Inc. is one of the largest e-commerce retailers based in Boston, Massachusetts, that sells furniture and home goods online. The company was founded by Niraj Shah and Steve Conine, a makeshift headquarters in Conine’s nursery in Boston.
Formerly known as CSN stores, the company began by selling storage furniture and media stands. Then, it slowly started adding other items, including bed and bath items, office furniture, luggage, lighting, and more. Eventually, the company started expanding, reaching 22.3 million customers.
However, in the past few years, especially after COVID-19, Wayfair has been struggling financially and has been seeing a constant decline in sales and customers. Keep on reading to find out the current status of Wayfair.
The Rise and Fall Of Wayfair
During 2020 and 2021, people were working from home largely since they were not able to go to work. This led to an increase in the demand for office furniture and other decor items as people started redecorating their homes.
2020 was, in fact, the year where Wayfair made a net income of $185 million as compared to the previous consistent losses. However, the situation for Wayfair has worsened to an unimaginable extent.
Inflation reached 8.2% in September, impacting the discretionary power of lower and middle-income shoppers greatly. Even wealthier customers have shifted their spending habits from buying furniture to spending on travel and other services.
During the last quarter, Wayfair has lost millions of customers because of this.
The e-commerce retailer also revealed that in the last quarter ending in September, its active customer count dropped by 22.6% as compared to the same time last year.
Not only this, but Wayfair’s sales have also dropped by 9% compared to the previous year.
As a result, the company recently laid off over 900 employees, or 5% of its workforce.
Wayfair’s Stock Prices
Wayfair’s stock price increased by 7% on Thursday, and the results were surprisingly better than what Wall Street had anticipated. Still, the company’s stock has plummeted by 80% since last year.
The current stock price of Wayfair is hovering around $50-$55 per share, which is extremely low compared to the company’s golden period in the pandemic when its stock prices were nearly $350 per share.
Is Wayfair Going Out Of Business?
In the last quarter of this year, Wayfair’s net loss was $163 million, which is less than the previous year’s loss of $283 million, indicating that the company is trying to align its cost structure to its sales.
Even the Gross margins increased to 31% as compared to 29% last year. Although Wayfair’s situation looks dire, it is not going out of business.
In a statement, Wayfair’s CEO, Niraj Shah said, “Wayfair is now in a place where we can drive profitability while simultaneously investing for growth,” he said in the earnings release. “Q3 is one more proof point of exactly that—today we’re reporting positive adjusted EBITDA of $100 million, a second consecutive quarter of positive free cash flow and nearly four percent year-over-year revenue growth driven by strength in orders. … Even with a turbulent macro, we remain committed to our profitability goals in good times and bad.”
Due to rising inflation in the U.S., consumers are trying to shift their spending habits to buying necessary items rather than splurging money on new furniture.
When will the situation improve? Only time will tell. And as far as Wayfair is concerned, there is still hope for the company to survive these hard times.
Is Wayfair going bankcrupt?
Wayfair’s revenue has been declining consistently over the last few years. But the revenue generated this year was slightly more than that of the last year, which shows improvement. Wayfair is not going bankrupt, but if they do not show improvement, they might have to go down that path in the near future.
Why is Wayfair seeing a decline in customers?
Inflation reached 8.2% in September, and because of this, customers have stopped spending on items they do not need urgently, such as new furniture. This is the reason why Wayfair and other similar companies are seeing a decline in customers.
Is Wayfair profitable?
No, Wayfair is not profitable and has been consistently making net losses except for 2020, when its revenue soared by 55%.