Mainstream Boutique is a premier retail store for women’s clothing, and If you want to diversify your portfolio with a remunerative franchise, then Mainstream Boutique must be a great opportunity for you.
It is one of the best clothing franchises to own.
To know more about Mainstream Boutique, go through our in-depth article and see Mainstream Boutique franchise profitability, fee, cost, eligibility, and so on. So, keep reading to learn more.
About Mainstream Boutique
Mainstream Boutique is a women’s clothing retailer that offers a variety of fashionable and unique clothing and accessories. Founded in 1991 by Marie DeNicola, the company began as a direct sales business and later transitioned into a successful franchise model.
The boutique prides itself on providing personalized service and aims to create a connection with its customers through curated fashion collections that suit different tastes and styles. Each Mainstream Boutique location is designed to feel welcoming and offer a distinctive shopping experience.
By combining a focus on relationships with an ever-changing collection of clothing, Mainstream Boutique has carved out a niche in the fashion industry. The franchise model allows passionate entrepreneurs to become part of the Mainstream Boutique family, running their own stores with the support and guidance of an established brand.
Mainstream Boutique Franchise Model
| Cost Or Fee | Amount |
|---|---|
| Initial Investment | $161K – $306K. |
| Franchise-Fee | $18,000-$40,000 |
| Liquidity | $30,000 to $50,000 |
| Area Requirement | N/A |
| Total Outlets | 80 |
Mainstream Boutique Franchise Revenue & Profit
Here is a table representing the Revenue of Mainstream Boutique:
| Operational Year | Average Net Revenues (Median Net Revenues) | Range Of Net Revenues | Number Of Businesses | Number and Prefectange Of Businesses That Met or Exceeded the Average |
|---|---|---|---|---|
| Year One | $334,591 ($315,816) | $115,561 to $640,860 | 69 | 32 (46%) |
| Year Two | $382,756 ($333,715) | $120,882 to $796,517 | 67 | 30 (45%) |
| Year Three | $416,913 ($393,487) | $99,562 to $965,165 | 56 | 23 (41%) |
| Year Four | $466,586 ($434,977) | $158,093 to $1,117,989 | 50 | 23 (46%) |
| Year Five | $501,957 ($442,689) | $180,274 to $1,292,685 | 42 | 19 (45%) |
| Year Six | $540,381 ($490,116) | $174,345 to $1,387,837 | 35 | 13 (37%) |
| Year Seven | $607,787 ($474,601) | $273,282 to $1,579,130 | 27 | 10 (37%) |
How Much Does A Mainstream Boutique Franchise Owner Earn?
A Mainstream Boutique franchise owner typically makes $387,000 in sales each year. This figure comes from the sales data of 70 Mainstream franchises in the year 2021. However, the earning is highly influenced by the factors like location and how you conduct the business.
Failure Rate Of Mainstream Boutique
Franchised Outlets:
| Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|
| 2020 | 73 | 74 | +1 |
| 2021 | 74 | 75 | +1 |
| 2022 | 75 | 73 | -2 |
For the Franchised outlets:
- In 2020, the growth rate was (1)73×100≈1.36%
- In 2021, the growth rate was (1)/74×100≈1.35%
- In 2022, the failure rate was (2)/75×100≈2.67%
Company-Owned Outlets:
| Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|
| 2020 | 4 | 4 | 0 |
| 2021 | 4 | 4 | 0 |
| 2022 | 4 | 3 | -1 |
For the Franchised outlets:
- In 2020, the failure rate was (0)4×100≈0.00%
- In 2021, the failure rate was (0)/4×100≈0.00%
- In 2022, the failure rate was (1)/4×100≈25.00%
Total Outlets:
| Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|
| 2020 | 77 | 78 | +1 |
| 2021 | 78 | 79 | +1 |
| 2022 | 79 | 76 | -3 |
For Total outlets:
- In 2020, the growth rate was (1)/77×100≈1.29%
- In 2021, the growth rate was (1)/78×100≈1.28%
- In 2022, the failure rate was (3)/79×100≈3.80%
According to the above-mentioned data, we can see that the franchised outlets for Mainstream Boutique grew from 2020 to 2021, showing a growth rate between 1.36% and 1.35%. However, in the year 2022, the company experienced a decline, showing a failure rate of 2.67%.
On the other hand, for company-owned outlets, the failure rate of Mainstream Boutique was quite high, lying in the range between 0.00% and 25.00% for the same period of time.
Overall, when we combine the data of franchise and company-owned outlets, we can see that the Mainstream Boutique franchise has expanded in the years 2020-2021, showing a total growth rate between 1.29% and 1.28%. But, in the year 2022, the company had only 76 outlets as compared to the 79 outlets at the start of the year, showing a failure rate of 3.80%.
Training & Support Of Mainstream Boutique
Mainstream Boutique offers a training program to all new franchise owners. This program has two main parts: classroom training and on-the-job training.
In the classroom, they teach about daily operations, procedures, merchandising, customer service, basic computer skills, selling and marketing methods, financial reports, inventory buying and managing, and more.
After finishing the classroom lessons, they give on-the-job training. Here, they explain how to run and take care of the store.
They also have an extra training course that you can find on the franchisor’s online learning platform.
Term Of Agreement & Renewal
The starting length of the Mainstream Boutique franchise agreement is 10 years.
Once the first 10 years are finished, the franchisors may offer one more 10-year term to renew the agreement, but only if all the conditions are met at the time of renewal.
If the requirements are not met, then the agreement might be ended.
Mainstream Boutique Financial Assistances
Mainstream Boutique and its partners do not offer direct or indirect financing options to franchisees for setting up the franchise.
They don’t take responsibility for any promise to pay, rent agreement, or other duties that a franchisee might have.
But they have made good connections with outside lenders and banks. Through these, they might be able to help find a way to finance the franchise.
For this outside financing, you will need to have good credit. If you don’t meet some conditions, your request for financing might be turned down.
Mainstream Boutique Comparison
| Company | Mainstream Boutique | Plato’s Closet |
|---|---|---|
| Founded In | 1991 | 1998 |
| Initial Investment | $161K – $306K. | $150,000 and $500,000 |
| Franchise-Fee | $18,000-$40,000 | $25,000 |
| Liquidity | $30,000 to $50,000 | $142,210 |
| Total Outlet | 80 | 475 |
| Annual Revenue | $2.5 Million | $75 Million |
Frequently Asked Question
How many Mainstream Boutique franchises are there?
Mainstream Boutique has more than 80 units across the U.S.
Where is Mainstream Boutique headquartered?
The headquarters of Mainstream Boutique is located in Minneapolis, Minnesota.
Is Mainstream Boutique a franchise?
Yes, Mainstream Boutique is a franchise that offers opportunities to entrepreneurs to start their own businesses.
How much does the Mainstream Boutique franchise cost?
Starting the Mainstream Boutique franchise requires an initial investment of $161K – $306K, with a franchise fee of $18,000-$40,000.
Who founded Mainstream Boutique?
Mainstream Boutique was founded by Marie DeNicola. The company is named after Marie’s only daughter Mikayla or ‘Mac’.
Amit Gupta is an experienced expert in digital marketing and co-founder of DrFranchises. With more than 11 years of knowledge in franchise digital marketing, SEO, email marketing, and social media marketing, Amit has helped many brands achieve incredible success online. As a passionate entrepreneur and owner of 7 franchises, he continues to study franchise models, looking at costs, revenue, and profitability to guide brands toward profitable growth. When he’s not working on digital marketing, Amit enjoys spending time playing with his beloved dog.