Martinizing Franchise Cost, Profit & Failure Rate 2024

Are you willing to invest in a dry-cleaning business?

If yes, then you are right place because the dry-cleaning niche is an ever-growing demandable service. And Martinizing franchise is one of the best dry-cleaning franchises to own.

Here, we are going to discuss the top dry-cleaning franchise store that is Martinizing.

Also, we will guide you on how to become a part of the Martinizing franchise and other facts related to its profitability, investment, expenses, training & Support, and so on. So, let’s get started!

Martinizing Franchise

About Martinizing

In 1949, Martinizing was founded by Henry Martin. It is the subsidiary company of Clean Franchise Brand that offers all-section dry cleaning and laundry services.

Its offer different service to its customers like dry cleaning, shirt laundry, alterations, washing & fold, bulk laundry, and so on.

For six decades, it has gathered innovations & leadership experience within the dry-cleaning industry. Martinizing is ranked 4th in the 10 best-producing businesses by USA Today.

Martinizing offers franchise opportunities to those entrepreneurs who have the potential to manage the business and offer great customer service.

To buy this franchise, they never ask you to have any expert skills in dry cleaning services.

You just need good skills in the management of a business and have leadership qualities to manage the team.

They also provide training and different Support to franchisees to enhance their business.

However, they never provide any kind of financing support, directly or indirectly, but a veteran discount is available for eligible candidates.


Martinizing Franchise Model

Cost Or FeesAmount
 Initial Investment$60,000-$385,000
 Franchise-Fee$69,500
Liquidity$100,000
Royalty-Fee6%
Area RequirementN/A
 Total Outlet450

Martinizing Franchise Revenue & Profit

The revenue & profit for a Martinizing franchise owner can vary depending on the location of their outlet, the size of their store, day-to-day expenses, the number of employees, etc.

Unfortunately, the revenue & profit of the Martinizing franchise is not available since the company has not made its franchise’s financial performance public.

However, as per the industry, standard dry cleaning businesses make average revenue of $150,000 to $185,000 on average and enjoy a profit margin of 22-36%, so we estimate that Martinizing franchise revenue might be on the same line.


Training Of Martinizing

Training Of Martinizing

Martinizing provides an initial training program to all new franchises. The duration of a training program is around 40 to 50 hour which is held at headquarter of Martinizing or some other location that the franchisors may designate.

If the franchisees is new in business, then before starting the store, they will train the franchisees and also appoint a store manager to operate the business.

And for non-experienced franchisees, it’s compulsory to attend the initial training program for the satisfaction of franchisors prior to commencing business.

However, experienced franchisees have to attend and complete the training courses for the satisfaction of the franchisors that it periodically provides either online or offline and refresher training courses every two years.


Payback Period Of Martinizing Franchise

With a midpoint investment of $385,000 and an estimated 22% profit on the average net revenue, the yearly profit would be $40,700.

So, to find out how long it will take to earn back the initial investment:

Payback Period = Investment / Yearly Profit = $385,000 / $40,700= 9.4 years

Based on these figures, it will take approximately 10 years to pay back the initial investment for Martinizing. This time period could be longer or shorter depending on your sales, revenue, and profit figures.


Failure Rate Of Martinizing

Franchised Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change
2020173152-21
2021152142-10
2022142138-4

For the Franchised outlets:

  • In 2020, the failure rate was (21)/173×100≈12.14%
  • In 2021, the failure rate was (10)/152×100≈6.58%
  • In 2022, the failure rate was (4)/142×100≈2.82%

According to the above-mentioned data, we can see that the franchised outlets for Martinizing declined from 2020 to 2022, showing a failure rate between 12.14% and 2.82%.


Term Of Agreement & Renewal

The initial length of the franchise agreement is 10 years. After the expiry of the 10-year term, the renewal option is available for the franchisees if conditions are met.

Franchisees may acquire one consecutive term of 10 years or as long as they have the right to maintain possession of the premises, whichever is less.


Martinizing Franchise Financial Assistance

Martinizing does not offer direct and indirect financing options to franchisees. Subsequently, the franchisors do not guarantee any franchisees’ promissory note, lease, or other obligations.

Neither the franchisor’s affiliate with a third-party lenders nor any other source of financing.

So, there is no financial support from the franchisor. The franchisees are individually responsible for its financing.

Entrepreneurs considering a venture into the dry cleaning franchise sector might explore options such as Zips Dry Cleaners, OXXO Care Cleaners, Comet Cleaners, CD One Price Cleaner and Speed Queen Laundry franchises.


Martinizing Comparison

CompanyMartinizingOne Click Cleaner 
Founded In19492008
Initial Investment$60,000-$385,000$30k-$90k
Franchise-Fee$69,500$38,000
Liquidity$100,000$2,500 to $10,000
Total Outlet45024
Annual Revenue$3.0 Million$2.9 million 

Frequently Asked Question

How many Martinizing franchises are there?

Martinizing has more than 450 units across the U.S.

How much does it cost to own Martinizing Franchise?

An initial investment required to open a Martinizing Franchise is $60,000-$385,000.

Does Martinizing franchise offer finance?

No, Martinizing franchisees do not offer any financing option. 

Where is Martinizing Services headquarters?

The headquarters of Martinizing is located in Naples, Florida

Is Martinizing a franchise?

Yes, Martinizing is a franchise organization with a proven business model.

Who owns Martinizing?

The parent company of Martinizing is Martin Franchises Inc. It is the largest dry cleaning franchise in the United States, with 450 franchised stores worldwide.

Who founded Martinizing?

Martinizing was founded by Henry Martin in 1949. It is the subsidiary company of Clean Franchise Brand that offers all-section dry cleaning and laundry services.

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