Are you willing to invest in a dry-cleaning business?
If yes, then you are right place because the dry-cleaning niche is an ever-growing demandable service. And Martinizing franchise is one of the best dry-cleaning franchises to own.
Here, we are going to discuss the top dry-cleaning franchise store that is Martinizing.
Also, we will guide you on how to become a part of the Martinizing franchise and other facts related to its profitability, investment, expenses, training & Support, and so on. So, let’s get started!
About Martinizing
In 1949, Martinizing was founded by Henry Martin. It is the subsidiary company of Clean Franchise Brand that offers all-section dry cleaning and laundry services.
Its offer different service to its customers like dry cleaning, shirt laundry, alterations, washing & fold, bulk laundry, and so on.
For six decades, it has gathered innovations & leadership experience within the dry-cleaning industry. Martinizing is ranked 4th in the 10 best-producing businesses by USA Today.
Martinizing offers franchise opportunities to those entrepreneurs who have the potential to manage the business and offer great customer service.
To buy this franchise, they never ask you to have any expert skills in dry cleaning services.
You just need good skills in the management of a business and have leadership qualities to manage the team.
They also provide training and different Support to franchisees to enhance their business.
However, they never provide any kind of financing support, directly or indirectly, but a veteran discount is available for eligible candidates.
Martinizing Franchise Model
| Cost Or Fees | Amount |
|---|---|
| Initial Investment | $60,000-$385,000 |
| Franchise-Fee | $69,500 |
| Liquidity | $100,000 |
| Royalty-Fee | 6% |
| Area Requirement | N/A |
| Total Outlet | 450 |
Martinizing Franchise Revenue & Profit
The revenue & profit for a Martinizing franchise owner can vary depending on the location of their outlet, the size of their store, day-to-day expenses, the number of employees, etc.
Unfortunately, the revenue & profit of the Martinizing franchise is not available since the company has not made its franchise’s financial performance public.
However, as per the industry, standard dry cleaning businesses make average revenue of $150,000 to $185,000 on average and enjoy a profit margin of 22-36%, so we estimate that Martinizing franchise revenue might be on the same line.
Training Of Martinizing
Martinizing provides an initial training program to all new franchises. The duration of a training program is around 40 to 50 hour which is held at headquarter of Martinizing or some other location that the franchisors may designate.
If the franchisees is new in business, then before starting the store, they will train the franchisees and also appoint a store manager to operate the business.
And for non-experienced franchisees, it’s compulsory to attend the initial training program for the satisfaction of franchisors prior to commencing business.
However, experienced franchisees have to attend and complete the training courses for the satisfaction of the franchisors that it periodically provides either online or offline and refresher training courses every two years.
Failure Rate Of Martinizing
Franchised Outlets:
| Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|
| 2020 | 173 | 152 | -21 |
| 2021 | 152 | 142 | -10 |
| 2022 | 142 | 138 | -4 |
For the Franchised outlets:
- In 2020, the failure rate was (21)/173×100≈12.14%
- In 2021, the failure rate was (10)/152×100≈6.58%
- In 2022, the failure rate was (4)/142×100≈2.82%
According to the above-mentioned data, we can see that the franchised outlets for Martinizing declined from 2020 to 2022, showing a failure rate between 12.14% and 2.82%.
Term Of Agreement & Renewal
The initial length of the franchise agreement is 10 years. After the expiry of the 10-year term, the renewal option is available for the franchisees if conditions are met.
Franchisees may acquire one consecutive term of 10 years or as long as they have the right to maintain possession of the premises, whichever is less.
Martinizing Franchise Financial Assistance
Martinizing does not offer direct and indirect financing options to franchisees. Subsequently, the franchisors do not guarantee any franchisees’ promissory note, lease, or other obligations.
Neither the franchisor’s affiliate with a third-party lenders nor any other source of financing.
So, there is no financial support from the franchisor. The franchisees are individually responsible for its financing.
Martinizing Comparison
| Company | Martinizing | One Click Cleaner |
|---|---|---|
| Founded In | 1949 | 2008 |
| Initial Investment | $60,000-$385,000 | $30k-$90k |
| Franchise-Fee | $69,500 | $38,000 |
| Liquidity | $100,000 | $2,500 to $10,000 |
| Total Outlet | 450 | 24 |
| Annual Revenue | $3.0 Million | $2.9 million |
Frequently Asked Question
How many Martinizing franchises are there?
Martinizing has more than 450 units across the U.S.
How much does it cost to own Martinizing Franchise?
An initial investment required to open a Martinizing Franchise is $60,000-$385,000.
Does Martinizing franchise offer finance?
No, Martinizing franchisees do not offer any financing option.
Where is Martinizing Services headquarters?
The headquarters of Martinizing is located in Naples, Florida
Is Martinizing a franchise?
Yes, Martinizing is a franchise organization with a proven business model.
Who owns Martinizing?
The parent company of Martinizing is Martin Franchises Inc. It is the largest dry cleaning franchise in the United States, with 450 franchised stores worldwide.
Who founded Martinizing?
Martinizing was founded by Henry Martin in 1949. It is the subsidiary company of Clean Franchise Brand that offers all-section dry cleaning and laundry services.
Amit Gupta is an experienced expert in digital marketing and co-founder of DrFranchises. With more than 11 years of knowledge in franchise digital marketing, SEO, email marketing, and social media marketing, Amit has helped many brands achieve incredible success online. As a passionate entrepreneur and owner of 7 franchises, he continues to study franchise models, looking at costs, revenue, and profitability to guide brands toward profitable growth. When he’s not working on digital marketing, Amit enjoys spending time playing with his beloved dog.