Pure Barre Franchise Cost, Owner Salary & Failure Rate 2024

Fitness is the most essential part of our lives, and various types of fitness exercises have been popping up for different purposes.

Barre is one of those types of exercises that offer a full-body workout that you can do on any fitness level. Pure Barre is a leading franchise barre studio offering various types of barre exercises.

Because of their recognition, size, and potential, you might be wondering about owning one and the Pure Barre franchise cost.

We will guide you through Pure Barre and its franchise system, including the costs, requirements, and anything related to its system.

Pure Barre Franchise Cost

About Pure Barre and Pure Barre History

Pure Barre is an American Health Club Studio franchise that offers a variety of workouts for any kind of fitness level, focusing on barre training. They began their operations in 2001, and since then, they have grown extremely quickly.

Now, they boast over 640 studios with more than 100,000 active Pure Barre members. They are one of the largest and biggest barre brands in the United States, and they have been franchising the brand since 2009.

The company has been ranked in Entrepreneur Magazine’s Franchise 500 List continuously. They are pioneers in the industry, making them an extremely good opportunity for entrepreneurs.

Franchise Model Table

Cost Or FeesAmount
Initial Investment      $217,845-$487,495
Franchising Since2009
Estimated Outlets640+

How Much Does it Cost to Open a Pure Barre Franchise?

How Much Does it Cost to Open a Pure Barre Franchise

You need between $217,845 and $487,495 to open a Pure Barre franchise studio.

Your expected investment might vary depending on your location, number of employees, equipment type, and other operational start-up costs.

This is the average number based on the active franchise studios that are already open and operating. The expected initial investment numbers also cover the $60,000 franchise fee and every start-up cost.

Pure Barre Franchise Requirements

In requirements, Pure Barre looks for financial requirements strictly. You need a minimum net worth of $500,000 and at least $100,000 liquid cash. These are the two most important requirements to qualify as a franchisee.

Apart from these, Pure Barre looks for franchisees who have the business acumen to run a successful fitness studio, but this is only a preference. Pure Barre’s other preference is for applicants who have some sort of tie to the industry.

Pure Barre Franchise Profit & Revenue

Based on our information, we estimate that Pure Barre makes $164 million annually in revenue and $27.7 million in net annual profit.

These numbers are just estimates because Pure Barre doesn’t share the company’s financials. We make the estimations from the revenue and profit numbers of average franchised stores, which are available in their FDD.

Overall Sales

On average, a franchised Pure Barre studio makes $259,534 in overall annual sales. This is the average of 501 active Pure Barre studios that were open the whole year in 2021.

How Much Does A Pure Barre Franchise Owner Make?

Owner Salary

Similar to other fitness franchise studios, Pure Barre also doesn’t provide information on the profit numbers of the franchised studios. The profits we come up with are estimations.

We estimate that an average Pure Barre store makes $44,120 in annual net profits, which is also the franchise owner’s salary. This represents a 17% profit margin.

This is how we made this calculation:

Financial OverviewPercentage of RevenueAmount ($)
Individual Franchise Annual Revenue100%259534.00
Franchise Royalty Fees5.19%(13463.33)
Cost of Goods Sold (COGS)25.94%(67316.63)
Labor (Variable)13.49%(35004.65)
Total (Expenses)83.00%(215413.22)
Net Profit17.00%44120.78

Note: The displayed expenses are estimates based on industry averages and standard costs. Actual expenses may vary due to factors like location, business size, and market conditions. We recommend conducting detailed research or consulting with a financial advisor for a tailored financial analysis.

Pure Barre Failure Rate

Franchised Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the Franchised outlets:

  • In 2018, the growth rate was (32)/459×100≈6.9%
  • In 2019, the growth rate was (49)/491×100≈9.97%
  • In 2020, the growth rate was (31)/540×100≈5.7%

Company-Owned Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the company-owned outlets:

  • In 2018, the growth rate was (1)/13×100≈7.6%
  • In 2019, the failure rate was (12)/14×100≈85.7%
  • In 2020, the growth rate was (3)/2×100≈150%

Total Outlets:

YearOutlets at the Start of the YearOutlets at the End of the YearNet Change

For the total outlets:

  • In 2018, the growth rate was (33)/472×100≈6.99%
  • In 2019, the failure rate was (37)/505×100≈7.32%
  • In 2020, the failure rate was (34)/542×100≈6.27%

As we can see from the table above, the franchised outlets of Pure Barre grew steadily between 2018 and 2020, showing a growth rate of 6.9% and 5.7%.

In 2019, the company-owned outlets witnessed a failure rate of 85.7%. However, for the years 2018 and 2020, the company-owned outlets showed growth of 7.6% and 150%.

If we combine both franchised and company outlets, then we can see that Pure Barre saw a growth of 6.99% in 2018, but in 2019 and 2020, it showed a failure rate between 7.32% and 6.27%.

Payback Period

With a midpoint investment of $352,670 and an average net profit per store of $44,120, we can calculate the payback period of Pure Barre.

So, to find out how long it will take to earn back the initial investment:

Payback Period = Midpoint Investment / Yearly Profit = $352,670 / $44,120 = 7.9 years

Based on these figures, it will take approximately 8 years to pay back the initial investment for Pure Barre. This time period could be longer or shorter depending on your sales, revenue, and profit figures.

Training and Support

Training and Support

The first initial training is four hours of online classes covering the introductory topics of the franchise business.

Later comes the main initial training that takes place at a designated location, which lasts 2 to 3 business days. This training is mostly for managers to get an understanding of the operations of the store.

The franchisor occasionally sends trainees for extra training as part of their support program. They also offer pre- and post-opening support.

Terms of Agreement and Renewal

The length of the initial franchise agreement is 10 years. A renewal is possible if the franchisor is satisfied with the franchisee and both parties agree to it. The renewal is for two consecutive five-year periods.

Obligations and Restrictions

If the franchisees themselves are not going to supervise the operations, then a manager must be designated to manage the daily operations of the store.

Both the franchisees and the designated managers must comply with all the confidentiality clauses of the agreement.

The franchisee can not sell any product from an unauthorized supplier, and they have to sell only the products and services Pure Barre approves.

Financial Assistance

Pure Barre doesn’t offer direct financial assistance but offers indirect assistance. They have relationships with third parties who can provide you with a needed loan.

They specify this third-party service for certain defined amounts in the Franchise Disclosure Agreement.

The specifications of the loans, like the amount, interest rate, payment time, and other details, depend on the agreement and the franchisee’s situation.

If the franchisee decides to get financial assistance, they have to grant security interest for all assets.

Pure Barre Comparison

NameFranchise FeeRoyalty FeeInitial Investment
Club Pilates$60,0008%$193,600- $407,000
The Bar Method$42,5006%$386,523-$537,264
Pure Barre$60,0007%$217,845-$487,495

Pure Barre Franchise Cost: Conclusion

Pure Barre is a fitness studio with barre-based workouts that focuses on all types of fitness levels.

You need approximately $217,845-$487,495 to open a Pure Barre studio, including the $60,000 franchise fee. Once you open the store, the average profit per store is around $44,120, which gives you a payback period of up to 13 years.

If you are thinking about owning a Pure Barre, you must consider certain things and whether the expected income is worth the initial investment you are going to make.

Overall, they are a big studio with over 640 studios across the United States. Brand recognition helps entrepreneurs to succeed more easily, and it stays as a positive business opportunity.

We hope you found this article on Pure Barre Franchise cost-helpful.

Pure Barre Franchise Cost: FAQ

What do I need to open a Pure Barre franchise?

You need $500,000 in net worth, $100,00 in liquid assets, and a strong business acumen. It’s not mandatory to have experience in the market, but preference is for those who have an understanding of the industry.

Is Pure Barre a franchise?

Yes, Pure Barre has been an active franchise since 2009.

What is the royalty fee for Pure Barre franchises?

The royalty fee is 7% paid on monthly gross sales each month.

How many locations does Pure Barre has?

There are over 650 Pure Barre studios in the United States.

Who owns Pure Barre?

Pure Barre is a part of a publicly traded company called Xponential Fitness Inc., which also owns other brands like YogaSix, Club Pilates, CycleBar, etc. 

Who founded Pure Barre?

Carrie Dorr is the founder of Pure Barre, and she kicked off her journey in 2001 from a small boutique studio in Michigan.

Where is Pure Barre Headquartered?

Pure Barre is headquartered in Irvine, 17877 Von Karman Ave #100, United States.



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