Roof Maxx Franchise Cost, Fees & Profit 2024

Despite not being very well-known, the roofing market has grown to become one of the most lucrative industries in the world.

With Roof Maxx, franchisees can capitalize on this growing industry and turn a profit quickly.

Roof Maxx is a unique franchise opportunity that takes advantage of a revolutionary product – an all-natural roof treatment that adds five years of life to any asphalt shingle roof while saving homeowners thousands of dollars.

Roof Maxx is environmentally friendly, simple to use, and cost-effective, making it an ideal and profitable business opportunity. This franchise is also one of the 8 best roof repair franchises to own.

In this article, you’ll learn everything you need to know about opening a Roof Maxx franchise, from the financials to the training and support.

Roof Maxx Franchise
Roof Maxx Franchise

About Roof Maxx Dealership

Roof Maxx is a revolutionary product that offers an all-natural roof treatment to extend the life of asphalt shingle roofs.

This product is environmentally friendly, easy to use, and cost-effective, making it the perfect business opportunity for those looking to capitalize on the growing roofing industry.

Roof Maxx works by saturating existing asphalt shingle roofs with a special blend of rejuvenating oil that helps restore and protect the roof.

This oil penetrates deep into the layers of asphalt shingles, restoring them to like-new condition and extending their lifespan by up to five years.

The result is an incredibly valuable service for homeowners looking to save money on expensive roof repairs or replacements.

Roof Maxx is not a franchise but a dealership opportunity allowing entrepreneurs to build their own unscalable roofing business.

Franchisees will receive training and support from the Roof Maxx corporate office, as well as access to marketing materials, tools, and resources.

Roof Maxx History

Roof Maxx began as a revolutionary concept in 2013 when brothers Mike and Todd Feazel sold their roofing business and shifted their focus to sustainability.

They partnered with the Ohio Soybean Council and Battelle Labs to research alternatives to traditional asphalt shingle roofs, which were becoming increasingly expensive due to changes in oil refining that had caused a reduction in available asphalt.

Mike and Todd’s efforts paid off, and soon Roof Maxx was born. This all-natural rejuvenating oil treatment for asphalt shingle roofs extended the lifespan of these roofs by up to five years while saving homeowners thousands of dollars.

It was environmentally friendly, simple to use, and cost-effective – making it an ideal business opportunity.

In just a few short years, Roof Maxx has quickly become one of the most successful roofing businesses in the industry and now has over 300 dealerships across 44 states.

Despite being relatively new to the market, Roof Maxx has been widely praised for its innovative approach to roof maintenance and its commitment to sustainability.

For homeowners looking for an affordable way to extend the life of their roofs, Roof Maxx provides an easy-to-use solution that comes backed by years of research and development.

Franchise Model Table

Cost Or FeesAmount
Initial Investment$50,000–$100,000
Franchise FeeNone
Royalty FeeNone
Estimated Outlets300+

How Much Does It Cost To Open Roof Maxx Dealership?

Opening a Roof Maxx dealership is an affordable way to get involved in the roofing business and take advantage of a revolutionary product without the expense of a traditional franchise. 

There is no franchise fee or royalty fee associated with establishing a Roof Maxx dealership, making it one of the most cost-effective investment opportunities available in the roofing industry.

The upfront investment for starting your own Roof Maxx dealership is estimated to be $35,000, while total investments can range from as low as $50,000 up to $100,000, depending on how much you choose to invest in marketing and other necessary materials.

This money will go towards purchasing sprayers, training, supplies, and material for treatment products, sales materials, uniforms, and several other essential items required for running your dealership. 

Additionally, you’ll benefit from comprehensive training provided by corporate headquarters as well as access to exclusive marketing resources that can help you better serve your customers.

Roof Maxx Franchise Revenue & Profit

There is not much data available regarding the revenue and profit of the Roof Maxx franchise.

However, as per the performance of Roof Maxx franchises in 2019, it is known that a Roof Maxx franchise owner makes $2,00,000 – $5,00,000 a year on average.

Payback Period Of Roof Maxx

The investment of Roof Maxx is $100,000, and the yearly profit is $5,00,000. So, to find out how long it will take to earn back the initial investment:

Payback Period = Investment / Yearly Profit = $100,000 / $5,00,000= 0.2 years

Based on these figures, it will take approximately 2 months to pay back the initial investment for Roof Maxx. This time period could be longer or shorter depending on your sales, revenue, and profit figures.

Roof Maxx Dealership Requirements

Opening a Roof Maxx dealership is a relatively straightforward process, though there are certain requirements that must be met in order to become a franchisee.

The minimum upfront investment for opening your own Roof Maxx franchise is $35,000.

This will go towards purchasing sprayers, training materials and supplies for treatment products, sales materials, uniforms, and other essentials needed for running the business.

In addition to the minimum investment fee, franchisees are also required to have a truck and trailer or van that can be used to transport roofing materials and supplies.

Having this type of vehicle can help franchisees provide efficient service while ensuring they have everything they need at their fingertips.

Franchisees should also possess sales experience, management skills, or previous business ownership experience.

These skills will come in handy when running your own Roof Maxx dealership, as they enable you to understand customer needs and manage operations more effectively.

Roof Maxx Dealership Training And Support

Roof Maxx is committed to helping its dealerships succeed.

They offer comprehensive training and support programs designed to ensure that dealerships are equipped with the knowledge and resources necessary to excel in the roofing business.

One of the primary ways Roof Maxx supports its dealers is through Roof Maxx University, an online education program featuring over 10 hours of video content and access to exclusive marketing materials.

This comprehensive course covers everything from sales techniques to product application and more.

Additionally, new dealers receive a comprehensive orientation with corporate headquarters so they can better understand the product and services offered by Roof Maxx.

During this time, they are given a thorough rundown of the products available as well as an overview of what’s expected from them as a dealership.

Finally, dealerships benefit from the Dealer Success Support Team, which is on hand at all times to provide answers to questions as well as guidance on important business decisions.

With this team in place, dealerships can feel confident knowing they have knowledgeable professionals available to assist them every step of the way.

Roof Maxx Dealership Terms Of Agreement & Renewal

When opening a Roof Maxx dealership, you must sign an exclusive dealership agreement.

This agreement is designed to ensure that dealerships are well-equipped and knowledgeable about the products they are selling so they can provide the best possible service to their customers.

The initial term of this agreement is one year and will automatically renew for successive one-year terms provided the franchisee meets all requirements set out in the initial contract.

This includes following all operational guidelines and upholding standards of customer service in accordance with Roof Maxx’s expectations.

Roof Maxx Dealership Obligations And Restrictions

Roof Maxx dealerships are responsible for adhering to the company’s operational guidelines and standards set out in the original franchise agreement.

This includes following all regulations, laws, codes of conduct, and good business practices as outlined in the contract.

In addition to these obligations, dealerships must also comply with local zoning laws and industry regulations when operating their business.

This includes ensuring that any advertising or marketing campaigns are compliant with applicable restrictions and that workers are properly trained in safety protocols.

Roof Maxx dealerships must also follow established rules when it comes to product sales and distribution.

This includes selling only approved Roof Maxx products, offering customers accurate product information, and providing exceptional customer service at all times.

Roof Maxx Dealership Financial Assistance

Roof Maxx offers third-party financial assistance to help new Roof Maxx dealerships get off the ground.

This can help cover the initial cost of opening a dealership, including franchise fees and other startup costs. 

However, it is important to note that this assistance does not cover additional expenses such as vehicle costs or marketing budgets.

For those who need more support starting out, Roof Maxx’s Dealer Success Support Team is available to provide advice on business operations and answer questions regarding financing options.

The team also provides guidance on strategic marketing plans so that dealerships can maximize their profits from day one.


Opening a Roof Maxx dealership is an excellent way for entrepreneurs to start their own businesses and benefit from the company’s comprehensive training and support programs.

With a focus on providing top-notch customer service and offering quality products, Roof Maxx dealerships are well-positioned to succeed in the roofing industry.

By understanding the terms of the agreement, obligations and restrictions, and financial assistance available from Roof Maxx, you can make an informed decision about whether or not this opportunity is right for you.


Is Roof Maxx A Franchise?

No. Although Roof Maxx offers support and training to its dealerships, it is not a franchise and is rather a dealership program.

Who Owns Roof Maxx?

Brothers Mike and Todd Feazel own Roof Maxx. They are also the co-founders of the company.

How Many Roof Maxx Locations Are There?

As of 2023, there are over 300 Roof Maxx dealerships across 44 states.

Is Opening A Roof Maxx Dealership A Good Investment?

Yes. Since Roof Maxx doesn’t charge a franchise fee or ongoing royalty fees, entrepreneurs can get started with minimal initial investment and benefit from the company’s comprehensive training and support programs.

Where is Roof Maxx headquartered?

The headquarters of Roof Maxx is located in Westerville, Ohio, United States.

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