When individuals think about beginning a business, the first companies come to mind is the food business.
We will observe numerous food establishments in our immediate proximity if we look around.
And a variety of meals is available, ranging from simple street food to gourmet cuisine at a five-star hotel.
If you have a strong ambition for the company and a large sum of money to invest in, the Starbucks franchise is the top coffee brand in the industry. Is it possible to open a Starbucks franchise in India?
No Starbucks does not provide franchises in India; however, anyone interested in running a licensed location in India can apply to the company, which operates on a company-owned chain business model.
About The Starbucks
Starbucks Coffee Company, Inc. Delicious Starbucks frappuccino/coffee/drinks with dessert were given by an American corporation.
The branches of Starbucks spread globally, with their main office/headquarters based in the United States.
Starbucks is noted for its coffee diversity, notably the unique ‘Frappuccino.’ The company also provides a variety of bakery items and heat-and-serve (ready-to-eat) cuisine.
Teavana was the brand name given to the company’s tea line in the late 1990s.
Teavana is a term created by combining the phrases tea and nirvana. Starbucks began by franchising its stores in the early years.
However, Starbucks stopped awarding franchises after Howard Schultz took the company and expanding through licensing.
Starbucks was formerly one of the most sought-after franchise opportunities in the United States.
On the other hand, Schultz was emphatic about not having a Starbucks franchise policy.
Starbucks franchise model
|Investment||2.5 – 3 crores|
|Area Required||1000-2000 square feet|
What is the Starbucks Expansion Model?
When it comes to expanding their brand in the market, most organizations prefer to use company-owned or franchisee-owned storefronts.
However, instead of pursuing these opportunities, Starbucks chooses to pursue licensing as a means of expansion.
Starbucks (Licensor) also grants a license to the individual (Licensee) who wants to invest in Starbucks through a Licensing Agreement.
Starbucks, as a Licensor, is responsible for the overall product and customer experience.
The Licensee, on the other hand, is in charge of all other aspects of the business.
This licensing arrangement is quite similar to the franchise-owned and company-operated (FOCO) model in franchising.
The Licensor always maintains the strategy’s food quality benefits, and the franchisor or Licensor manages the customer experience.
History of starbucks
Starbucks is a high-end coffeehouse with headquarters in Seattle, Washington (USA). In 1971, Jerry Baldwin, Gordon Bowker, and Zev Seigal founded this company.
The three founders sold their company to Howard Schultz in the early 1980s. Since then, Starbucks has become synonymous with its new owner.
In the second part of the 1990s, the Schultz brand developed swiftly across America and internationally under Schultz’s guidance.
For Starbucks, there has been no turning back since then. It was present in over 31,000 sites worldwide by the end of 2019, with a revenue of just over USD 38 billion.
Frequently Asked Questions
Is it possible to get a Starbucks franchise in India?
No, Starbucks does not offer franchises in India. However, anyone can apply for a licensed store by visiting their website.
Is Starbucks a privately held company?
Starbucks stores in India do not own privately because the corporation does not believe in the franchise business model.
Amit Gupta is the founder of DrFranchises – a digital marketing agency that helps brands rank better on Google Maps through local SEO strategies. Amit has over 11 years of experience in digital marketing, SEO, email marketing, and social media marketing. He’s also the owner of multiple franchises and has helped countless brands achieve success online. When he’s not working, Amit can be found playing with his dog.