Have you noticed that electric cars and, in particular, Teslas are more and more numerous on our streets? Is there any chance that you can exploit this fact for business purposes?
Many users noticed Tesla Charging Station being installed outside restaurants, supermarkets, malls, and more.
How does it work? Want to become the owner of a Tesla charging station and sell “electric charges” to drivers?
The Tesla Charging Station franchise is a program that allows business owners to install Tesla chargers outside their business.
But is it a franchise program that allows you to become the owner of those stations? Let’s find out together.
About Tesla Charging Station Franchise
The Tesla Charging Station Franchise is a program launched by Tesla that allows business owners to install Tesla charging stations outside their businesses.
This way, users can charge their Tesla vehicles while visiting your store.
The program is beneficial for both Tesla and the businesses that participate in the program.
While Tesla can widen their network of chargers, businesses can exploit the fact that chargers attract more clients, make them spend more time in the store (because they need to wait for the car to be charged and ready to go), and elevate the general quality level of the service offered.
History Of Testa Charger Stations
As you certainly already know, Tesla is the world-leader electric car manufacturer.
It was founded in 2003 in California by Elon Musk, a very famous entrepreneur who had already founded and developed famous projects like PayPal.
Elon Musk was one of the first entrepreneurs that firmly believed in electric motors and cars.
His company was among the first to develop an electric car that had autonomy that could allow drivers to use the car for short and long trips as well.
Electric cars are now becoming more and more common around the world, but to many, Tesla is a synonym for an electric car, and it is still the world leader in this sector. The vast majority of electric cars in the USA are Tesla.
The first Tesla Charging Station was installed in 2012. It was a small network that only comprised 6 stations, but the number quickly increased.
In 2022, there will be almost 4,000 stations around the world, and they will operate more than 35,000 chargers.
Tesla Charging Station Franchise Business Model
The Tesla Charging Station is a program held by Tesla, but it’s not a franchise.
This is how it works: when you want to install a Tesla charger outside your business, you can contact Tesla with the information provided in the Testa Charging Station program.
A dialogue will be open between you and the company, and the charger will be installed.
However, you are not the owner of the charger, and, as we’ll see, you don’t have to pay for the installation.
| Business Model | Charger Station Network |
|---|---|
| Initial Investment | Not required |
| Franchise | NO |
| Franchise Fee | NO |
| Number of outlets | 4,000 worldwide |
How can I get a Tesla charging station at my business?
To get a Tesla charging station at your business, you need to become a Tesla Charging Partner. Here’s how you can proceed:
- Check the Property Requirements: Ensure that your business or property meets the necessary requirements for hosting a Tesla charging station. These requirements may include having a suitable parking area, electrical infrastructure, and the ability to install six or more Wall Connectors.
- Apply to Become a Charging Partner: Visit the Tesla website and navigate the Charging Partners section. There, you should find information on how to apply to become a Charging Partner. Follow the instructions provided and submit your application.
- Await Approval: After submitting your application, Tesla will review it to determine if your business is a suitable candidate for hosting a Tesla charging station. If your application is approved, you will be contacted by a Tesla Project Manager.
- Coordinate with a Certified Electrician: Once approved, Tesla will pair your business with a certified electrician to assist with installation. The electrician will work with you to ensure the installation is cost-effective and meets all safety requirements.
- Installation and Activation: With the help of a certified electrician, the Tesla charging station(s) will be installed at your business location. Tesla will provide guidance and support throughout the installation process. Once the installation is complete, the charging station will be activated and ready for use.
- Enjoy the Benefits: As a Tesla Charging Partner, your business will be listed on Tesla in-car maps and in general listings. This visibility can attract new and repeat customers who drive Tesla vehicles, providing a convenient charging option for them and potentially increasing foot traffic to your business.
How Much Does It Cost To Open A Tesla Charging Station?
It may surprise you, but installing a Tesla Charging Station in or outside your business has zero costs for the business owner. If some costs are required, they’ll be refunded by Tesla.
In case you need to anticipate the money. However, you may be interested in knowing how much money we’re talking about.
The investment isn’t big at all: it requires about $3,000 to install a new charging station, with the price that can be a little variable depending on the number of chargers that you and Tesla agree on installing in the station.No fee is due.
But is the advantage for you? You don’t receive any reward if you install a Tesla Station, but you can have many advantages for your businesses: more clients coming, more time spent inside your store or restaurant, more visibility (because Tesla users can find you on their map), and other marketing advantages.
Requirements
Tesla requires that you have some space to install the station and that you own that space.
After a first check, they’ll contact you back with their proposal. They can send electricians to do the job, but you can also suggest someone if you like.
They’ll pay for everything, and you only need to welcome the electrician when they come.
Training & Support
Tesla takes care of the great part of the job. You only need to contact Tesla, provide your availability, and welcome the people that came to do the job. Tesla provides any info you need to run the station once it is installed.
Obligations & Restrictions
There aren’t obligations or restrictions.
Terms Of Agreement & Renewal
Because you don’t become the owner of the stations, there aren’t any contracts, terms, or renewals.
Financial Assistance
As we’ve mentioned, all the expenses related to the installation of the chargers are held by Tesla. If you need to pay for the work, they’ll refund you quickly.
Tesla Charging Station Franchise VS Charging Point
| Company | Tesla | Charging point |
|---|---|---|
| Founded | 2012 | 2007 |
| Number of chargers | 30,000 worldwide | 100,000 worldwide |
| Franchise | NO | NO |
Conclusion
Even if you don’t become the owner of the charging station, installing a Tesla Charging station outside your business can have great benefits for your business.
Benefits are even higher because you are not required to spend a single dollar. All you need to do is contact Tesla and communicate your availability to participate in the program. However, it’s better to understand what is EV charging stations and how much EV Charging Station Franchise costs.
Tesla charging station franchise: FAQ
Is Tesla Charging Stations a program or a franchise?
The Tesla Charging Station isn’t a franchise; you can’t become the owner of a station.
It is a program that allows business owners to contact Tesla and propose their location to them.
Who is the owner of Tesla?
The owner of Tesla is Elon Musk.
How many Tesla charging stations are there?
There are more than 35,000 Tesla chargers worldwide.
Is a Tesla Charging Station a good investment?
It isn’t an investment because you are not asked to pay for anything. It can bring great benefits to your business without requiring any expense.
is a Tesla charging station worth it?
It is because it brings benefits to your business, but it doesn’t cost anything to you.
Amit Gupta is an experienced expert in digital marketing and co-founder of DrFranchises. With more than 11 years of knowledge in franchise digital marketing, SEO, email marketing, and social media marketing, Amit has helped many brands achieve incredible success online. As a passionate entrepreneur and owner of 7 franchises, he continues to study franchise models, looking at costs, revenue, and profitability to guide brands toward profitable growth. When he’s not working on digital marketing, Amit enjoys spending time playing with his beloved dog.