Torchy’s Tacos Franchise

Torchy’s Tacos is contemplating a major expansion in the following years, intending to double its current size by 2023.

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Torchy's Tacos Franchise
Torchy’s Tacos Franchise

About Torchy’s Tacos

Torchy’s Tacos began in 2006 with a mobile trailer, a red Vespa, and a man who was passionate about food.

Michael Rypka, the entrepreneur, resigned from a job as an executive chef to pursue his goals by spending everything he had into Torchy’s Tacos.

Rypka went on his Vespa and started tossing out samples in an attempt to attract customers to his trailer, which had a new, experimental menu ready to serve but no mouths to feed.

People were rallying beside the taco stand, yelling, “Damn, these tacos are good!” before he knew it, and Torchy’s legacy was born. Torchy’s Tacos now has 46 sites across three states.


Adapting Business Model

Torchy’s moved swiftly, erecting tentages and outdoor point-of-sale systems to capitalize on traffic generated by curbside delivery and drive-thrus.

Torchy’s Tacos has partnered with DoorDash to provide contactless delivery to benefit customers and simplify delivery.

An outlet in Austin metro even went the extra mile to create a makeshift drive-thru, and Torchy’s Tacos has also partnered with DoorDash to provide contactless delivery, which benefits customers and simplifies delivery.

Additional safety measures, such as protective clothing and thorough cleaning procedures, have been implemented in all stores.

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Torchy’s Tacos Franchise Model

According to Torchy, franchising is not currently part of the company’s expansion strategy.

According to Hudler, the company will remain 100 percent owned by the company for the time being.

As Hudler points out, Torchy’s will not compromise the quality of its meals.


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Frequently Asked Questions

What is the total number of Torchy's Tacos?

Torchy’s now has 83 locations throughout seven states. It includes 12 new locations scheduled to launch in 2020.

Is Torchy's Tacos a Texas-only establishment?

The franchise has more than 55 sites throughout Texas, Oklahoma, and Colorado. More than a decade ago, Michael Rypka launched Torchy’s Tacos as a single food trailer.

What does it mean to be trashy at Torchy's Tacos?

“Trashy” is a code word for ordering tacos in a secret fashion, similar to ordering In-N-Out “animal style.” When you order “trashy” at Torchy’s Tacos, your taco will be smothered in melted queso.

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