Twin Peaks Franchise Cost & Requirements 2024

The Twin Peak franchise has offered outdoor adventure and camping experiences for decades. With locations across the United States and several countries, it is one of the most popular franchises.

Whether you are interested in expanding your existing business or starting a new venture, the Twin Peak franchise can provide an opportunity to get involved with a proven concept.

This article will discuss all the aspects related to franchising, such as Franchise Fees, Profit Potential, Total Investment Requirements, Training & Support, Restrictions & Obligations, Renewal Options, and Return on Investment.

We will also discuss what sets Twin Peaks apart from other franchises in its class and why it might be a viable option. So if you are looking to explore the benefits of franchising, read on for more details about the Twin Peak franchise.

Twin Peak Franchise

About Twin Peak History

The 1960s: Twin Peaks was founded in the 1960s by Larry and Bob Twin Peaks as a small, family-run retail business. The brothers opened their first store in Denver, Colorado, and quickly expanded to locations across the United States.

The 1970s: In the 1970s, Twin Peaks continued to grow and expand its reach. They opened more stores in major including Chicago, Los Angeles, Minneapolis, and Seattle. By the end of the decade, Twin had nearly 200 stores nationwide.

The 1980s: During the 1980s, Peaks began to invest heavily in research and development. They wanted to create new products for a wider range of customers. This investment paid off as they launched several successful new product lines, including clothing, accessories, and home goods.

The 1990s: Twin Peaks continued to grow and expand its reach in the 1990s. They opened stores in Europe, Asia, South America, and even Africa. Their products were now sold worldwide, and their brand had developed into a global powerhouse.

The 2000s: In the early 2000s, Twin Peaks reinvented itself with new branding and marketing strategies. They began to focus heavily on online presence and customer service initiatives which helped them further solidify their reputation as a leader in the retail business.

The 2010s: In the 2010s, Twin Peaks has become an industry leader in many areas of business, such as e-commerce, mobile shopping apps, social media marketing, and customer loyalty programs. The company continues to innovate and expand its reach, showing no signs of slowing down as it moves into the future.

The 2020s: In 2020, Twin Peaks launched a new online store, giving customers access to their product lines in more than 20 countries around the world. They also rolled out new product lines tailored to millennial shoppers. As they continue to focus on innovation and customer service initiatives, Twin Peaks is poised for even greater success in the years ahead.


Twin Peak Franchise Model

Cost Or FeesAmount
Investment$1,424,550 – $3,606,000
Net worth$5,000,000
Royalty fee5%
Franchise-Fee$50,000
Liquidity$2 million
IndustrySports bar and restaurant
Area RequirementN/A
Total Outlets40

How Much Does It Cost To Open A Twin Peaks Franchise?

The initial expected cost to build and open Twin Peaks can range between $1,424,550 and $3,606,000. This expected cost includes all startup costs, including the $50,000 franchise fee. The exact cost varies by size, location, needed construction, and other factors.

The main cost drivers are whether you are going to convert an existing unit or build a new one. Conversion costs $3.5 million on average, whereas building a new unit can be as high as $5 million.


Twin Peak Awards

  • At the Cruise Lines International Association’s annual conference in Washington, D.C., in 2011, Twin Peaks was named “Franchisee of the Year.”
  • At the 2017 MURTEC, Twin Peaks was elected a finalist in the Enterprise Innovator category.
  • In 2017, Knapp Track ranked Twin Peaks as the best casual restaurant brand for comp sales.
  • In 2018, Twin Peaks was ranked 196th on the Franchise Times’ top 200 list.

Obligations and Restrictions

Either the franchisee or the operator, the designated manager, must be present in the store full-time on a daily basis to oversee the daily operations. All the products that your franchised Twin Peaks store sells must align with the procedures and standards of Twin Peaks.

The franchisee is restricted to offering products and service for sale that is only approved by the franchisor in writing. The franchisee is also obligated to comply with all the changes that Twin Peaks makes on their menus.


Financial Assistance

Twin Peaks doesn’t provide direct financial assistance but can provide indirect assistance to those interested. They have third-party financial lenders that they work with, and these lenders offer financing to cover certain things. Generally, they cover equipment, inventory, payroll, and accounts receivable. Depending on your individual situation, your coverage might be different.


Training and Support

The franchisee or the designated manager must take an initial training program that lasts for nine weeks. This training takes place in Twin Peaks Training Center in Texas, not online.

There is also an on-site training before the opening of the store for a minimum of 14 days. They also do on-site visits after the opening of the store and provide training if necessary.

Twin Peaks also provides continuous support. This support generally covers operational and marketing support.

They help with field operations, payroll, employee training, and other things needed. The marketing support includes email, social media, SEO, and other similar marketing methods.

Market Characteristics

  • Within five miles, over 100,000 people are working during the day
  • Upmarket apartments and mid-scale business hotels
  • Areas having a large daytime working population and a strong work base
  • A household income of at least $60,000, but preferably $75,000
  • Within five miles, there are over 150k people

The restaurant franchise market offers several opportunities for entrepreneurs, such as franchises from Applebee’s Franchise, Cafe Rio Franchise, Checkers Franchise, Torchy’s Tacos Franchise, and Siomai King Online Franchise.


Twin Peak Comparison

CompanyTwin PeakBuffalo Wild Wings
Founded In20051981
Initial Investment$1,424,550 – $3,606,000$1.5 million to $3.5 million
Franchise-Fee$50,000$25,000
Total Outlet40600
Annual Revenue$338 Million$3.669 Billion 

Frequently Asked Questions

Does Twin Peak offer franchises?

Yes, Twin Peak provides a wide range of franchise opportunities to entrepreneurs.

How much does a Twin Peak Franchise Cost?

The franchise fee for a Twin Peak is $50,000, and their investment costs range from $1,424,550 to $3,606,000.

Is Twin Peaks still in business?

Yes, Twin Peaks is still in business with over 100 stores. They have a plan to open even more in the coming months and years.

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