Underdog BBQ Franchise

Barbecue used to be primarily a southern specialty, but it is now popular throughout the United States, particularly in the south and Canada.

As a result, it’s no wonder that an Underdog BBQ franchise is becoming more popular as a new business venture.

Underdog BBQ Franchise
Underdog BBQ Franchise

About Underdog BBQ

Underdog BBQ was started by a billionaire and many local underdog businessmen who intended to do much more than serve tasty barbecue and regionally brewed beer.

They wished to produce a brand and communicate the legacy of the Erie Underdogs.

Tourists touring Presque Isle are the followers of the program “Undercover Billionaire,” and barbeque connoisseurs from all around the nation frequent Underdog BBQ. Only the finest prospects in each market are given franchises.

Their franchisees must have the same view for their brand to continue developing and succeeding.

Their professional group works alongside to provide the necessary assistance to dominate each market.

Underdog BBQ Foundation

When rough times challenged the existence of Underdog BBQ, the Millcreek Township company he established in the summer of 2019 after coming to Erie with a cellphone, a camera operator, and $100 in his pocket, Stearns, 58, said he never seriously considered just writing a check.

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Underdog BBQ Franchise Model

Initial Investment$256,360 to $440,045
ManagerKelsey Hofius
Area Requirement2500 sq. ft.
Total OutletsN/A


The brand stays faithful to its original vision and mission statement. It encourages and embraces all that is important to them locally.

If you ever visit their restaurant and eat there, you might run into some old characters.

Underdog BBQ has begun giving franchises. It bulks purchases its authorized sauces, rubs, and gear to grow its market and gain.

Underdog BBQ Million Dollar Business

Another objective of the program was to create Underdog BBQ, a million-dollar business.

Regrettably, the company was only worth $750,000, but because it fell short of its target, Stearns committed to putting $1 million of his own money into it.

The show’s conclusion premiered yesterday, bringing the show’s production to a close after further than 90 days on set.

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Underdog BBQ Comparison

CompanyUnderdog BBQEl Pollo Loco
Founded In20191980
Initial Investment$256,360 to $440,045$782K – $2.1M
Total OutletsN/A450
Annual Revenue$1 Million$96.4 Million 

Frequently Asked Question

Is underdog BBQ a multimillion-dollar enterprise?

Stearns, the creator, and billionaire of Undercover Billionaire, arrived at Erie as part of Discovery’s hit television program to develop a million-dollar business from the ground up in just 90 days only with $100 in his pocket.

When did Erie's underdog BBQ first open its doors?

Since its debut on Friday, June 21, Underdog had sparked a surge of popular curiosity, particularly when suspicions of its participation in the program became public knowledge.

Does Glenn Stearns still own underdog BBQ?

Glenn established Underdog BBQ as a successful enterprise and a brand. In 2020, Stearns returned to Underdog BBQ as Ashley’s supervisor, teaching her how to operate the kitchen and the entire business.

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