Underdog BBQ Franchise Cost, Fees & Profit 2024

Barbeque used to be primarily a southern specialty, but it is now popular throughout the United States, particularly in the south and Canada.

As a result, it’s no wonder that an Underdog BBQ franchise is becoming more popular as a new business venture.

Starting an Underdog BBQ Franchise can be a lucrative decision, but there are some requirements and costs you should be aware of before getting started.

This article will outline everything you need to know about starting your own BBQ Franchise, from the initial investment required to what type of person is best suited for this business opportunity.

Whether you’re looking to become your own boss or want to add another income stream to your existing business, read on for all the info you need to get started with Underdog BBQ!

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Underdog BBQ Franchise

About Underdog BBQ

Underdog BBQ Franchise

Underdog BBQ was started by a billionaire and many local underdog businessmen who intended to do much more than serve tasty barbecue and regionally brewed beer.

They wished to produce a brand and communicate the legacy of the Erie Underdogs.

Tourists touring Presque Isle are the followers of the program “Undercover Billionaire,” and barbeque connoisseurs from all around the nation frequent Underdog BBQ. Only the finest prospects in each market are given franchises.

Their franchisees must have the same view for their brand to continue developing and succeeding.

Their professional group works alongside to provide the necessary assistance to dominate each market.

Underdog BBQ Foundation

When rough times challenged the existence of Underdog BBQ, the Millcreek Township company he established in the summer of 2019 after coming to Erie with a cellphone, a camera operator, and $100 in his pocket, Stearns, 58, said he never seriously considered just writing a check.

Underdog BBQ Franchise Model

Cost Or FeesAmount
Initial Investment$256,360 to $440,045
ManagerKelsey Hofius
Area Requirement2500 sq. ft.
Total OutletsN/A

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Underdog BBQ Franchise Revenue & Profit

The revenue and profit for each Underdog BBQ outlet can vary depending on the location, demand in the area, labor cost, commercial lease cost, etc.

The company has not provided the revenue and profit figures of its franchises, so the information is unknown as of now.


The brand stays faithful to its original vision and mission statement. It encourages and embraces all that is important to them locally.

If you ever visit their restaurant and eat there, you might run into some old characters.

Underdog BBQ has begun giving franchises. It bulks purchases its authorized sauces, rubs, and gear to grow its market and gain.

Underdog BBQ Business Networth

Another objective of the program was to create Underdog BBQ, a million-dollar business.

Regrettably, the company was only worth $750,000, but because it fell short of its target, Stearns committed to putting $1 million of his own money into it.

The show’s conclusion premiered yesterday, bringing the show’s production to a close after further than 90 days on set.

Later it was revealed that Stearns Holding, in the year 2019, filed for bankruptcy, and the court documents showed that he owns only 29% of the company, of which the valuation of the assets is $1.22 billion while the liabilities were $1.16 billion.

Aspiring entrepreneurs in the restaurant franchise realm have choices like Tim Hortons Franchise, Cook Out Franchise, Jack In The Box, Sweetgreen Franchise, and Olive Garden to consider.

Underdog BBQ Comparison

CompanyUnderdog BBQEl Pollo Loco
Founded In20191980
Initial Investment$256,360 to $440,045$782K – $2.1M
Total OutletsN/A450
Annual Revenue$1 Million$96.4 Million 

Frequently Asked Question

Is underdog BBQ a multimillion-dollar enterprise?

Stearns, the creator, and billionaire of Undercover Billionaire, arrived at Erie as part of Discovery’s hit television program to develop a million-dollar business from the ground up in just 90 days only with $100 in his pocket.

When did Erie's underdog BBQ first open its doors?

Since its debut on Friday, June 21, Underdog had sparked a surge of popular curiosity, particularly when suspicions of its participation in the program became public knowledge.

Does Glenn Stearns still own underdog BBQ?

Glenn established Underdog BBQ as a successful enterprise and brand. In 2020, Stearns returned to Underdog BBQ as Ashley’s supervisor, teaching her how to operate the kitchen and the entire business.

Is Underdog BBQ a franchise?

Underdog BBQ has begun giving franchises, but currently, it has no outlets.

How much does an Underdog BBQ franchise cost?

Currently, there is no accurate information available related to the Underdog BBQ franchise cost. However, opening an Underdog BBQ franchise could range from $256,360 to $440,04

What made Underdog BBQ so popular?

Underdog BBQ is the result of a famous TV show and the dream of a billionaire to build a million-dollar business. Due to the TV show’s relevance, the restaurant became extremely famous from day one and had a lot of visitors coming in. This allowed Underdog to grow like crazy and expand their Underdog BBQ menu on the go.

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