Wahlburger is a casual dining burger restaurant and bar chain. If you are willing to the Wahlburger franchise, you are at the right place.
Here, we will discuss all the information related to investing in the franchise.
About Wahlburger
Wahlburger is a fine dining burger eatery and bar franchise owned by Wahlburgers Franchising LLC.
Wahlburger provides a joyful, laid-back, music-filled environment where visitors, like family, share delicious cuisine, a few laughs, and love.
While the Wahlberg brothers’ story travels from Dorchester, Massachusetts, from neighborhood youngsters to emerging chefs and global superstars are told through images and words on the walls, the food at Wahlburger takes center stage.
The chef-inspired menu comprises a range of fresh burgers, housemade sauces, crispy haddock, seared chicken, and vegetarian alternatives, all created by Chef Paul and delivered with loving warmth.
Mom’s Sloppy Joe, thin crunchy onion rings, tater tots, and heavy creamy frappes and floats are signature products. There are gluten-free choices available.
Wahlburger History
In 2011, an equity group led by Paul Wahlberg, Donnie Wahlberg, and Mark Wahlberg obtained a license from Tom Wahl to use “Wahlburger” in their restaurant.
The family also owns and operates Alma Nove, a restaurant that opened before Wahlburgers.
It gets its name from the brothers’ mother’s reference that she had nine children.
The first Wahlburgers opened in Hingham, Massachusetts, near Paul Wahlberg’s previous restaurant, Alma Nove.
Wahlburgers announced in April 2018 that they would sell its short rib and fresh Angus brisket, chuck blend hamburger patties in supermarkets.
The burgers will be distributed by ARKK Food at over 1,300 locations, including Shaw’s. Rick Vanzura, the company’s CEO, announced his departure in June 2018.
John Fuller, the former CEO of Johnny Rockets and the Coffee Bean & Tea Leaf, took over as his successor.
Wahlburger Franchise Model
| Investment | $1,575,000 to $2,790,000 |
| Franchise-Fee | $40,000 |
| Royalty-Fee | 6% |
| Industry | Restaurant and Bar |
| Area Requirement | Approximately 1,800 to 2,200 square feet |
| Total Outlets | 1,300 |
Wahlburger Litigation
The Wahlberg brothers and others of the Wahlburger franchisee allegedly violated a contractual responsibility owed to them, violated the terms of the partnership agreement, and overstated business possibilities to them.
Damages, the disclosure of specific records, and accounting to ascertain the worth of the defendant’s property were all sought by the plaintiffs.
They reached a settlement deal on June 7, 2019, in which they bought William Leonard’s shareholding.
Wahlburger Franchise Training & Support
The training center is run by Wahlburgers, named after prominent Boston residents Donnie, Paul, and Mark Wahlberg.
It is located at the Waterford Lakes Town Center restaurant. Brand knowledge, training systems, logistical and gastronomic support, risk assessment, project development, advertising and marketing, manufacture and collective action, and franchisee participation were all part of the program.
Wahlburger Franchise Business Opportunity
When Harmon Dobson originally started Whalburger, he believed that treating his staff well would ensure the company’s success.
His modest hamburger business grew into a firm with 700 outlets in ten states and yearly sales of $1 billion, proving he was correct.
Whataburger is not confused with “What-A-Burger,” a chain of mid-Atlantic restaurants.
Wahlburger Comparison
| Company | Wahlburger | Five Guys Burger |
|---|---|---|
| Founded In | 2011 | 1986 |
| Initial Investment | $1,575,000 to $2,790,000 | $306k to $641k |
| Franchise-Fee | $40,000 | $25,000 |
| Total Outlet | 1300 | 1,550 |
| Annual Revenue | $105 Million | $1.711 Billion |
Frequently Asked Question
Is Wahlburger still owned and operated by a family?
It is still run and owned by a family. They still grin when they meet the customers.
Who owned Wahlburger?
Chef Paul Wahlberg and his renowned brothers Donnie and Mark operate Wahlburgers, a burger restaurant business.
Who is the CEO of Wahlburger?
John fuller
Does Wahlburger offer franchising?
Yes, Wahlburger offers remunerative franchise opportunities to entrepreneurs.
How much does a Wahlburger Franchise Cost?
The initial investment cost of the Wahlburger franchise ranges from $1,575,000 to $2,790,000, with an additional franchise fee of $40,000.
Amit Gupta is the founder of DrFranchises – a digital marketing agency that helps brands rank better on Google Maps through local SEO strategies. Amit has over 11 years of experience in digital marketing, SEO, email marketing, and social media marketing. He’s also the owner of multiple franchises and has helped countless brands achieve success online. When he’s not working, Amit can be found playing with his dog.