BareMinerals is a company that specializes in selling foundations, blushes, eyeshadows and other products in the makeup line.
BareMinerals was founded in 1995 by Leslie Blodgett. She started the first ever mineral makeup company which gained popularity through its powder complexion kits soLd on QVC.
BareMinerals was acquired By Shiseido for $1.7 billion. As of now, it is owned by the Advent International.
Orveon is the result of the deal cracked between Shiseido and Advent International. Orveon will act as the parent company of BareMinerals, Buxom and Laura Mercier.
When alomost every company was struggling to foght the pandemic, BareMinerals was no exception.
Therefore, as the pandemic hit BareMinerals, Shiseido was forced to close its money losing business and BareMinerals was one of them.
After the acquistion of BareMinerals, the Advent International is working to turn the products into clean and sustainable products. It has also build a new strategy for the company.
It is true that BareMinerals has been impacted by the pandemic and later got sold out. Now what will happen to the company is a result worth waiting for.