BioSteel Sports Nutrition Inc. is a Canadian company. It specializes in producing supplements for athelets and exercise enthusiats.
BioSteel was founded in 2009 by John Celenza and former ice hockey player Mike Cammerllleri. It is now based in Toronto, Canada.
The brand became popular in 2010, when Gary Roberts reported about players drinking BioSteel during a Hockey Night in Canada.
1. Bad Axe Throwing 2. Ontario Soccer 3. Ottawa Sports 4. Toronto Cricket 5. Canadian Soccer
The reason for fall of BioSteel is that the operating loss of the company was more than triple. It's marketing plans were also outdated.
According to the CEO of Canopy Growth, David Klein, BioSteel has shown significant revenue over years. However, the brand doesn't aligns with the Canopy Growth's cannabis-focused asset-light strategy.
In 2019, Canopy Growth acquired BioSteel but as of 2024, the company is up for sale. It will be purchased by DC Holdings Inc and Gregory Packaging Inc.
There's no denying that BioSteel has been in financial trouble lately and the parent company, Canopy Growth has decided to sell it. So, nothing can be said about the future of BioSteel.