Is Fitbit Going Out Of Business In 2024?

Fitbit Over The Years

Fitbit released its first fitness tracker in the year 2009, a perfect device that could estimate calories burned, measure the distance traveled, monitor how well you’d slept, etc.

Fitbit Over The Years

Fitbit revolutionized the fitness industry by offering something unique, stylish, and affordable. But soon other companies started comping up with their own fitness bands.

Google Acquired Fitbit

Lost amidst competition, Google came in and acquired Fitbit for $2.1 billion in 2019.

Google to Discontinue Fitbit

Fitbit website warns users that they will not be able to log in to their Fitbit account with Google Credentials. Existing Fitbit users will be able to access their accounts till early 2025.

Why Is Google Discontinuing Fitbit?

Google said that this is being done to “align our hardware portfolio to map closer to Pixel’s regional availability.”

Google Restricts Selling Fitbit Devices

Google is no longer selling Fitbit products in 29 markets, including Asia-Pacific region, South Africa, and the EU,