Is Hello Bello Going Out Of Business in 2024?

About Hello Bello

Hello Bello is a Los Angeles-based diaper and baby care brand that was founded by celebrities Kristen Bell and Dax Shepard in 2018.

The Rise of Hello Bello

Before COVID-19 Hello Bello was performing well and had a strong position in the market with a strong online subscription service.

The Fall of Hello Bello

The company relied heavily on a third-party manufacturer, Irving, which increased prices considerably beyond what Hello Bello could afford.

The Fall of Hello Bello

To cope with this, Hello Bello opened their own manufacturing unit in Texas.. But because of excess inventory this didn't work out.

Hello Bello's Cost Saving Efforts

Hello, Bello undertook plenty of cost-saving efforts, including cutting down on its international footprint, trimming its corporate workforce by 20%, charging shipping fees, etc. But nothing worked out.

Hello Bello Files for Bankcruptcy

Hello Bello has filed for Chapter 11 bankruptcy, and the company listed assets and liabilities of at least $100 million in its bankruptcy petition.

Is Hello Bello Going Out Of Business?

The baby care brand has taken the step to figure out a way to repay its creditors and to be acquired by Hildred Capital Management.