Intermix is a fashion retailer brand that was founded in 1993 by Khajak and Haro Keledjian. The company is specifically into women’s fashion and is also known for selling a curated selection of brands and designers.
Gap has not disclosed the financial terms of the deal. However, the sale was made so that Gap could focus on its better-performing brands, such as Old Navy, Athleta, etc.
The women’s fashion retailer, Intermix has shut down 17 of its remaining stores, with five stores still operating.
Intermix accumulated a lot of corporate overhead under Gap’s ownership. The situation worsened when Regent LP acquired the company.
So Intermix has filed for Chapter 11 bankruptcy to pay their remaining dues to vendors and to open new stores under a new brand name.
Intermix is rebranding, so you will eventually be able to shop the same kind of collection they are known for under a different brand name.