Is Morphe Closing Permanently In 2024?

Who Founded Morphe?

Morphe is a makeup brand which was founded in 2008 by brother and sister duo Chris and Linda Tawil.

The Rise Of Morphe

Shortly after its launch, Morphe started garnering a massive following because of its brightly colored makeup products, which were being sold for half the price than other big beauty brands.

The Rise Of Morphe

Collaboration with influencers such as Nikita Dragun, Manny Gutierrez, and Charli D’Amelio was also the reason for its initial hype.

The Fall Of Morphe

But soon, the frenzy started dying out, and customers started reassessing some of Morphe’s high-profile collaborators, calling them out for their sexist and racist behavior.

Morphe is Closing Stores

The Gen-Z brand shared on Twitter that they are shutting down nearly 20 stores in the U.S. after its parent company, Forma Brand, filed for bankruptcy.

Why is Morphe Closing Stores?

Morphe has shuttered all of their brick-and-mortar locations in the U.S. as they want to focus on the company’s wholesale and e-commerce operations going forward

What Are Employees Saying?

Employees shared that it was quite shocking that they were laid off at such short notice. Some of them didn’t even receive a day’s notice before losing their jobs.

Is Morphe Going Out Of Business?

Morphe is simply closing down all their brick-and-mortar stores in the U.S. to restructure the company. You can still shop from Morphe online and at select retail stores.