Is Morphe Going Out Of Business 2024?

Who Founded Morphe?

Morphe is a makeup brand founded in 2008 by brother and sister duo Chris and Linda Tawil.

The Rise of Morphe 

Shortly after its launch, Morphe started garnering a massive following because of its brightly colored makeup products, which were priced at half the price of other big beauty brands.

The Fall of Morphe 

The frenzy started dying out, and customers started reassessing some of Morphe’s high-profile collaborators.

The Fall of Morphe 

In an effort to reposition itself as more than just doing influencer collaborations, Morphe announced that it will now be a part of the portfolio company Forma Brands. 

Morphe Has Filed For Bankruptcy Now

In 2022, Morphe filed for chapter 11 bankruptcy.

Why Is Morphe Closing Stores?

Morphe’s sales dropped from $500 million in 2020 to $295 million in 2021. The continous drop in sales is the reason why Morphe is closing store.

Here's What Employees are Saying

Some of Morphe’s employees shared that it was quite shocking that they were laid off at such short notice. Soon, hashtag #justiceformorpheretailemployees started trending.

Is Morphe Going Out Of Business?

The Gen-Z brand shared on Twitter that they are shutting down nearly 20 stores.