Soap Opera Digest was co-founded by Angela Shapiro and Jerome Shapiro in the year 1975. The magazine had a solid kickstart right from the start, and by the early 1990s, it garnered over 1.4 million subscribers.
Soaps were the hottest in the early ’80s and ’90s, and Soap Opera Digest had a circulation of 1.4 million by the early ’90s.
Throughout the 90’s, the magazine had circulation in millions, but by 2010, the number dropped down to 500,000, and by 2019, it reached under 100,000.
Because of the lack of demand for the print format, Soap Opera Digest has decided to discontinue their weekly prints.
Soap Opera Digest, like many other brands, is adjusting its print frequency and shifting more resources to digital to better accommodate its audience.
Although the way people consume the news shared by the magazine may change, fans won’t stop buying the subscription altogether.