Weight Watchers International is a company that provides weight loss programs. They are very well-known in the United States.
They are active online, but the company has also built a network of retailers spread throughout the United States.
These are places where clients can go, see weight loss specialists, receive a personalized program, and have periodic checks.
These Weight Watchers centers are often extremely successful because the brand is well-known and respected.
Is there the possibility for external investors to open their own Weight Watchers centers as franchise partners? Keep on reading to find it out!
About Weight Watchers
As we’ve mentioned, Weight Watchers is a company that specializes in providing weight loss programs to its clients.
They provide many different types of programs customized for each client’s needs and characteristics, and they do so both online and in person.
Their in-person activity is run through Weight Watchers centers spread all around the United States. They are present in every State. These centers are places where
People can go, see a specialist, receive their programs, and have periodic checks.
History Of The Weight Watchers Franchise
Weight Watchers was originally a simple weight loss program. It was conceived by Jean Nidetch, a housewife living in Queens, New York.
She was trying different weight loss programs, but none of them was getting her the results she wanted.
Inspired by the Prudent Diet (a program developed during the 50s by Dr. Jolliffe), Nidetch developed her own weight loss program.
The principles were basics: it was a diet made of lean meat, fish, skim milk, and fruits and vegetables. No alcohol, no sweets, and no fatty food.
The program also included a support group where people undergoing the diet could share their experiences and be motivated.
Nidetch started selling the program (including diet and support groups), and she had a sudden success. Over the years, more and more people joined the program.
In 2013, over a million members were attending the weekly groups all around the world.
Of course, Nidetch was not able to manage the business as it grew and grew: she founded a company, Weight Watchers International, and sold it.
The company soon became a franchise so that anyone who was interested could open a Weight Watcher center in different locations.
This is why the company could cover all United States with its centers.
Weight Watchers Franchise: Business Model
The Weight Watcher company owns some of its centers. All the rest is assigned to franchise partners.
Weight Watchers is, therefore, open to franchise applications, and you can submit yours if you want.
|Business Model||Weight loss programs and services|
|Initial Investment||$30,000 + franchise fee|
|Franchise Fee||Not specified|
|Number of groups||40,000|
How Much Does It Cost To Open A Weight Watchers Center?
The investment required to open a Weight Watchers center isn’t extremely high. You’ll need to pay for the location and the furniture.
The equipment required isn’t much: you must invest more in your preparation than in equipment.
After all, what you are selling is the weight loss program, your expertise, and your time.
You are providing a service, so there is not much to buy in advance, if not a good education on the matter.
Of course, you’ll need to pay a franchise fee. Weight Watchers company does not share the exact amount of their franchise fee, so you’ll know it once you open the deal with them.
If you want to open a franchise Weight Watchers center, you can start by contacting them: find every needed information on their website.
If you open a Weight Watchers center, you need to have preparation because you’ll be selling weight loss programs.
In particular, you need to know the Weight Watchers programs and values, and they’ll be provided by the company.
Other than that, the ideal franchise candidate is someone who is experienced in weight loss program and have some kind of education on the matter.
Training & Support
Weight Watchers provide a lot of support and training to their franchise partners. The most important part of the training is the one that is related to the Weight Watchers program.
The main company teaches its partners anything they need to know about the program so that they are capable of providing it to the clients in the best way.
Restrictions and Obligations
In your franchise Weight Watchers center, you can only sell the Weight Watchers program and products.
You can’t sell third-party products or programs different from the Weight Watchers branded ones.
In the same way, you can’t sell the Weight Watchers program and products if you are not authorized by the main company with a signed agreement.
Terms Of Agreements & Renewal
Because Weight Watchers doesn’t share much information about their franchise fee, we don’t know if you’ll need to pay for it only once or if it is a periodic fee.
Sometimes, franchise fees are percentages that are retained from your sales (it could be around 3% or 4% of your profits).
It’s important to know the franchise fee because it affects your initial investment and your future income, so make sure to ask the company about that as soon as you can.
Weight Watchers provides some form of financial assistance.
Comparison Franchise: Weight Watchers VS Complete Nutrition
|Company||Weight Watchers||Complete Nutrition|
|Service provided||Weight loss programs and products||Weight loss programs and products|
Opening a new Weight Watchers center can be a great opportunity for franchise investors.
Weight Watchers International is currently open to franchise applications: check their website to understand how to contact them and submit your proposal.
Weight Watchers Franchise: FAQ
Is Weight Watcher a franchise or chain?
Weight Watchers is both: they directly own some of their centers, while others are owned by franchise partners.
Who is the owner of Weight Watcher International?
Silma Sistani is the current President and CEO of the company.
How many Weight Watchers weekly groups are there?
There are more than 40,000 weekly groups active in the United States.
Is the Weight Watchers Franchise a good investment?
The Weight Watchers franchise is a good investment because the brand is well-known and appreciated and can already count on a large fan base.
Is the Weight Watchers franchise worth it?
Because the initial investment is not huge, the Weight Watchers franchise is totally worth it.
Amit Gupta is the founder of DrFranchises – a digital marketing agency that helps brands rank better on Google Maps through local SEO strategies. Amit has over 11 years of experience in digital marketing, SEO, email marketing, and social media marketing. He’s also the owner of multiple franchises and has helped countless brands achieve success online. When he’s not working, Amit can be found playing with his dog.