Wendy’s Franchise Owner Salary, Revenue & Profit 2024

Whether it’s the chain’s old-fashioned hamburgers, signature square-shaped patty, or Frosty desserts, one thing is clear: America loves Wendy’s.

The chain’s instantly recognizable logo is one of the most iconic in fast food, and its products are appreciated by millions all over the country.

For those looking to get a piece of Wendy’s action, becoming a franchisee could be an excellent opportunity.

It is one of the 10 biggest franchises in the world of 2024 that you must own.
After conducting thorough research on the market, it is founded that this franchise opportunity is so excellent that it is also one of the best franchises that one must own. 

Owning Wendy’s franchise means investing in an American favorite that has been around for over 50 years and brings in millions of customers daily.

So what does it take to become Wendy’s franchisee? The process involves several steps, and there are quite a few costs involved. Here’s everything you need to know before taking the plunge.

Wendy's Franchise

About Wendy’s Franchise

Wendy’s is one of the world’s largest burger chains and has been serving customers since 1969.

Based in the United States, Wendy’s is known for its “Old-Fashioned Hamburgers” – square-shaped burgers made from fresh, never frozen beef.

What sets Wendy’s apart from other fast-food restaurants is its signature products. In addition to the burgers, Wendy’s is also known for its Frosty desserts.

These thick and creamy shakes come in both chocolate and vanilla flavors and are a favorite of many customers. 

The restaurant also serves other classic American favorites such as chicken sandwiches, salads, chili, fries, and baked potatoes – all with a focus on freshness and quality ingredients. 

In recent years, Wendy’s has made an effort to improve its menu even further by introducing healthier options such as grilled chicken sandwiches, wraps, and salads.

This commitment to healthful eating sets them apart from other fast food companies that rely heavily on greasy fare. 

Ultimately, it’s Wendy’s commitment to freshness, flavor, and customer service that makes it one of the most beloved fast food chains in the country.

As Wendy’s franchisee, you can be part of that legacy and share in the success of this iconic restaurant. 

Wendy’s Franchise History

Wendy's Franchise History

The story of Wendy’s began when Dave Thomas opened his first restaurant in Columbus, Ohio, on November 15, 1969.

Inspired by his visits to Kewpee Hamburgers – which sold square hamburgers and malt shakes – he created “Old-fashioned” burgers at his own establishment and named them after his fourth child Melinda Lou “Wendy” Thomas. This was also the inspiration for its iconic logo.

In August 1972, the first Wendy’s franchisee, L.S. Hartzog, signed an agreement with the company, setting off a steady expansion both domestically and internationally.

In September 1975, the first Canadian Wendy’s opened in Hamilton, marking the beginning of the chain’s international presence. 

By 1978, Wendy’s had opened its 1,000th restaurant in Springfield, Tennessee, marking a significant milestone in its history that meant it had achieved nationwide coverage and recognition as one of America’s favorite fast food joints. 

During the 1980s, Wendy’s continued to expand its global presence by opening up locations throughout Australia, Europe, and Asia – namely Japan and Hong Kong.

This cemented Wendy’s as an international brand beloved worldwide for serving classic American cuisine with freshness and taste that cannot be matched anywhere else but at Wendy’s.

Today, the chain boasts more than 7,000 restaurants, with over 1,000 of those located internationally.

Wendy’s is an excellent opportunity for you to get involved in an iconic American brand that has been around for more than 50 years. 

Wendy’s Franchise Model

Cost Or FeesAmount
Initial Investment$1,000,000–$3,000,000
Franchise Fee$50,000
Royalty Fee4%–6%
Estimated Outlets7,000+

How Much Does It Cost To Open A Wendy’s Franchise?

Opening Wendy’s franchise can be an expensive endeavor and requires substantial financial resources.

The total cost of opening Wendy’s franchise can range from $2 million to $3.5 million, depending on the location and size of the restaurant. 

First, you must meet certain financial criteria to become Wendy’s franchisee. To be considered, you must have a net worth of at least $1 million and liquid assets of at least $500,000.

These requirements are in place to ensure that potential owners have the necessary funds to invest in the business. 

The next step is paying the franchise fee, which is typically around $50,000 for a single-store location.

This fee covers initial costs such as training, administrative fees, supplies, and equipment. 

In addition to these costs, you also need to consider the capital investment needed to open your restaurant.

This includes real estate costs (lease or purchase), construction and remodeling expenses, furniture and fixtures (including dining room equipment), inventory, licenses, permits, and signage – all of which add up quickly. 

Finally, once your restaurant is operational, there is an ongoing royalty fee which varies between 4%–6% of sales revenue, which will be paid directly to Wendy’s for continued access to their brand name and marketing support services. 

In addition to this flat rate royalty fee, there may also be additional advertising fees required throughout the operation as per applicable agreements with Wendy’s headquarters, usually between 2%–5%. 

Wendy’s Revenue & Profit

Wendy's Revenue & Profit

The success of Wendy’s is undeniable. The restaurant chain has seen consistent growth in revenue over the past few years, with 2021 bringing in $1.9 billion and a projected increase of $2.1 billion in 2022.

This comes from a combination of franchise fees as well as store sales, which account for around $0.79 billion of the total revenue.

Wendy’s strong financial performance can be attributed to its franchise model, where each store provides a significant source of income for the company.

The stores have an EBITDA margin of 24%, meaning that for every dollar in revenue, 24 cents is turned into operating profit. This figure is significantly higher than the industry average.

The franchise opportunity also allows Wendy’s owners to capitalize on this success while still having control over their own business operations.

This makes the franchise model an attractive and profitable option for potential owners.

How Much Does a Wendy’s Franchise Owner Make?

Wendy’s franchise owner makes $2,153,383 in annual sales on average.

So if we assume a profit margin of 24% as per the industry standards, then we can find out that a Wendy’s franchise owner make estimated annual net profits of $516,812 on average.

Financial OverviewPercentage of RevenueAmount ($)
Individual Franchise Annual Revenue100%2153386.00
Franchise Royalty Fees4.75%(102285.84)
Cost of Goods Sold (COGS)23.75%(511429.18)
Labor (Variable)12.35%(265943.17)
Total (Expenses)76.00%(1636573.36)
Net Profit24.00%516812.64

Note: The displayed expenses are estimates based on industry averages and standard costs. Actual expenses may vary due to factors like location, business size, and market conditions. We recommend conducting detailed research or consulting with a financial advisor for a tailored financial analysis.

Wendy’s Payback Period

With an investment of $3,000,000 and an estimated 24% profit on the average net sales of $2,153,383, the yearly profit would be $516,812.

So, to find out how long it will take to earn back the initial investment:

Payback Period = Investment / Yearly Profit = $3,000,000 / $516,812 = 5.8 years

Based on these figures, it will take approximately 6 years to pay back the initial investment for Wendy’s. This time period could be longer or shorter depending on your sales, revenue, and profit figures.

Wendy’s Franchise Requirements

Before you decide to open Wendy’s franchise, there are certain requirements that you need to meet.

You must have a net worth of at least $1 million and liquid assets of at least $500,000. This is to ensure that you have enough funds to invest in the business. 

You also need to possess strong leadership qualities and a dedicated team who can manage the restaurant’s day-to-day operations.

Experience in the food or hospitality industry is also beneficial and may help you become a more successful Wendy’s franchisee. 

You will also need to complete a thorough application process, including interviews, credit checks, and background investigations.

Once all these steps have been completed, Wendy’s will review your application and determine your eligibility for a franchise agreement

It is also important to know how much the revenue of the Wendy’s franchise is and how much the owner earns.

Wendy’s Franchise Training And Support

Wendy’s offers an extensive training program for all franchisees, providing them with the tools and resources necessary to run a successful restaurant.

The program includes an initial four to six months of in-restaurant and classroom training, as well as regional orientations. 

The in-restaurant training is designed to provide franchisees with hands-on experience in food preparation, customer service, operational excellence, and safety protocols.

Franchisees will receive on-the-job training from experienced professionals who can provide guidance on how to maximize efficiency within their restaurants. 

The classroom training is conducted by knowledgeable instructors who will teach franchisees the fundamentals of running a restaurant, such as marketing strategies, financial management, personnel management, food safety, and compliance regulations. 

Regional orientations are also held periodically, which are designed to answer questions that may arise during the entire process of setting up Wendy’s franchise.

During these orientations, franchisors can ask questions related to operations and learn more about Wendy’s brand standards. 

Once your restaurant is open for business, Wendy’s provides ongoing support through its team of experienced business advisors who provide advice on any issues that may arise.

They also offer access to online resources such as employee manuals and food safety documents which can be used as reference materials. 

Wendy’s Franchise Terms Of Agreement & Renewal

Wendy's Franchise Terms Of Agreement & Renewal

Upon signing the franchise agreement with Wendy’s, franchisees are granted an initial term of 20 years.

During this time, they are expected to maintain brand standards and provide quality customer service. 

At the end of the initial term, franchisees may be eligible to renew their agreement for 10 years, provided they meet all requirements stated in the original contract.

The renewal process requires franchisees to complete an assessment form and submit it along with a fee of $12,500. 

Wendy’s Franchise Obligations And Restrictions

Wendy’s strongly advises franchisees to be actively involved in the day-to-day operations of their restaurants.

Franchisees are expected to comply with all local laws and regulations, maintain accurate records, and adhere to brand standards in order to ensure customer satisfaction. 

Franchisees must also refrain from entering into any partnership or other business relationship that conflicts with Wendy’s policies.

Additionally, franchisees must not employ any person who has been convicted of a felony or is considered to be an undesirable individual. 

Wendy’s Franchise Financial Assistance

Wendy’s and/or its affiliates occasionally work with different lenders to help qualified franchisees get financing for their restaurants.

However, the amount of money available and the terms of the loan will depend on the individual’s creditworthiness. 

For example, some lenders may offer loans with more favorable terms for those with a strong credit history and can provide a sound business plan.

Apart from getting a loan, Wendy’s also offers certain financial assistance programs, such as a royalty reduction program and a participation incentive program. 

Wendy’s Comparison

CompanyWendy’sTexas Roadhouse
Year Founded19691993
Franchise Fee$50,000$40,000
Initial Investment$1,000,000–$3,000,000$1,600,000–$3,000,000
Number of Outlets7,000+697+


As one of the leading fast-food franchises in the United States, Wendy’s is an excellent choice for those looking to own their own restaurant.

The company provides comprehensive training, ongoing support, and financial assistance programs that can help franchisees get started and succeed in the long run. 

Now that you know the basics of franchising with Wendy’s, you can be well on your way to owning and operating a successful restaurant. 


Does Wendy's Offer Franchising?

Yes, Wendy’s offers franchising opportunities to qualified applicants.

Who Founded Wendy's?

Wendy’s was founded by Dave Thomas in 1969.

How Many Wendy's Locations Are There?

As in 2023, there were more than 7,000 Wendy’s locations worldwide.

Is Opening A Wendy's Franchise A Good Investment?

Yes, opening Wendy’s franchise is typically considered a good investment.

The brand is well-known and respected and offers comprehensive training and support to help franchisees succeed in the long run.

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